Interpretation of "Theory of Ding" and the Prediction of industrial Internet

December 12, 2014 CVW Industry Internet Conference, Jinsha venture director general Manager Ding in the "industrial Internet three people talk" on the topic proposed "Support theory." He said: "The internet is to support the traditional industry, the future of every traditional industry will be due to the changes in the Internet to two large platform companies, of course, now the competition has just begun, who became the remaining large platform is still unknown." ”

According to the "theory of Support", now the enterprise is one person, head, arm, hand, all things are in an industry internet, when a platform appears, a company gradually found hands no, do not need, feet no, do not need, slowly body no, do not need. What could be the last core thing? The brain may be left.

So what's left of the brain? Ding pointed out: "The past ERP is very important, the telecommunications industry used to use a lot of software architecture called BSS, I think the future of all enterprises need to EBSS, is the enterprise-level operational support system." This operation support system is to solve the enterprise to know where the customer, using your product how long? What is the satisfaction of the use? How do you evaluate your product? I think the next 10 years, 20 years of all enterprises should have EBSS function, like people have IQ, enterprises also have IQ. The core of this IQ is the mastery and understanding of data and customer behavior. ”

This completes the Enterprise Internal Support solution (陧 Pan), the Enterprise external Reconstruction (rebirth), finally "each industry is left one to two platforms, even this platform is global." ”

This platform effect, ding that in the industrial Internet phase, the Internet will support all industries. Realize "to mediate" and "personalized service", finally realize giant platform to connect small micro enterprise and end user. For the enterprise in the ecology, "in the end you are suitable to do small micro brain or do a huge platform of the hand, every family to think." But you do not want to start not to lose, the head can not be lost, you must support themselves and then positioning. Ding said, "Your product is unique, the final product/service is the core of things, this value is no time to replace." ”

In the process of "supporting solution", the reconstruction of enterprise organization and Business mode, the reconstruction of industrial ecosystem and the reconstruction of relationship between consumers and producers are realized. For each enterprise, it is necessary to choose and position each other in the platform ecological chain. is to choose to do the platform and or rely on the platform to provide services to a certain function. According to the "theory of Support", can occupy to the key position, first depends on the demand and value, the value of the social and ecological chain is always first, this is also the unique core of the capacity, and secondly must be in the key link of the ecological chain, the user has enough stickiness and interaction. Similar drops of taxis, public comments, easy to use cars are such applications.

The core value of the industrial Internet lies in the reconstruction and innovation of the traditional industry, and in some links of the common chain, small nodes can also produce big business, and there are typical examples in every aspect of the daily necessities. This requires the platform to provide a development portal, timely promotion of services, service quality assurance and to mediate and other capabilities, on the basis of our parking, computing equipment and other resources, time and capacity can be shared through such a platform and to become, huge business opportunities also appear in such a process.

Such a platform is not necessarily an essential part of the industrial ecology, but it must be created after it can achieve value added or customer experience increased, and partners to achieve mutual benefit and win. Similarly, the value of this platform, if it can be accumulated, is ultimately to become indispensable.

Such a platform through the integration of the multilateral value chain of interconnection and mutual win, with the ability to link the key ecological nodes, but also to have a certain media attributes and influence, subvert the "product-core" of the traditional linear business relationship, to achieve the service and ecology as the core of the business model.

Finally, the "support solution" and the reconstructed platform enterprise not only can realize the realization and benefit of the key value nodes, but also can develop the data value to gain more benefits by pooling the data's great ability.

(Responsible editor: Mengyishan)