Interpreting consumer classification

As Taobao, cat sellers, we often encounter a variety of consumers, thoughtful, casual stroll, there are looking at the brand, there is a value-for-money, we need to classify consumers, and to understand the different types of consumer behavior habits and characteristics, to launch the targeted products and services in order to achieve precision marketing, then how to analyze the consumer?

1. absent-minded Consumers

Will often order, but for many reasons did not buy the last.

Consumption characteristics: Shopping often have other things in hand;

Crack Dafa: Through the preferential commitment to stimulate TA to complete this order, through the advertisement to remind Ta again to see what has not been bought before.

2. Demanding consumers

Only buy the most fashionable, top brand, the latest technology products.

Consumption characteristic: This kind of consumer only buys the best, dares to show off also does not mind lets the friend envy;

Crack Dafa: Give, let TA see the latest products at a glance, and have "total orders to meet the XXX amount after the" commitment to increase TA's consumption amount.

3. Thoughtful consumers

Around, see if there is room for falling prices.

Consumption characteristics: Such consumers always think twice before doing;

Crack Dafa: Give positive reinforcement in the process of shopping, such as convincing TA that it's worth buying by showing customer evaluations.

4. Active consumers

Like online shopping, no special message discounts, like things just have discounts, usually will be determined to buy.

Consumption characteristics: This kind of consumer enjoy the pleasure of browsing on the major shopping websites, but not necessarily buy many things;

Crack Dafa: To let ta make up their minds, you can try different promotional means, such as: Secret Price, daily specials, timed snapping, can also be based on TA has bought things to recommend related products.

5. Consumers protesting freight

Shop for free shipping only.

Consumption characteristics: This kind of consumers do not like the freight;

Crack Dafa: Free shipping can make TA's consumption conversion rate greatly improved.

6. Consumers who like to save

Like to buy second-hand products, because of higher cost performance.

Consumption characteristics: More emphasis on the amount of money to save rather than the need for things, and do not care about the small flaws or depreciation of goods.

Crack Dafa: It makes it easier for TA to see cheap goods that have been used again, as well as discount information for a clearance sale.

7. Loyal consumers

Consider whether the store has a reward plan before you go shopping.

Consumption characteristics: Like to participate in the loyalty of business customers plan, the pursuit of a few rewards, virtually more than other consumers spend more.

Crack Dafa: Help with promotions by constantly reminding them of what they can get in order to buy a given item, and giving bonus points.

8. Orderly consumers

Use the site navigation or search function directly to find what you want to buy;

Consumption characteristics: Shopping When the goal is clear, do not want to be promotional information to disturb.

Crack Dafa: Give shopping guidance information, help TA find what they want faster, and recommend some suitable products.

9. Impatient consumers

Immediately find the things you want to buy, or change another one;

Consumption characteristics: Do not like to spend time browsing on the Internet, a moment did not find will change a family.

Crack Dafa: A good website experience, you can push some bold promotional to attract eyeballs, if TA did not place an order to leave the site, you must quickly use TA have just browsed the merchandise concessions to the TA win back.

10. A large amount of consumers added to the shopping cart

First the favorite products into the shopping cart and then slowly consider;

Consumption characteristics: Like to first add all the things you like to the shopping cart, and then choose according to the price.

Crack Dafa: Daily specials, limited-price snapping, secret prices and so on TA are useful, according to TA shopping cart products recommended to supplement the product is also a good way.