Interpreting Lenovo Strategy: Overseas is the key to future competition

Absrtact: Lenovo Yang's quarterly smartphone sales of 12.6 million units, this is Lenovo Group handed over the financial statements yesterday. Although already ranked four globally, Lenovo chairman Yang Yang told Sohu it that because of China's smart machine sales in the Global Smart machine

Lenovo Yang

One-quarter smartphone sales of 12.6 million units, this is Lenovo Group handed over the financial statements yesterday. Despite being the world's top four, Lenovo chairman Yang Yang told Sohu it that because China's smart-machine sales are too high in the global smartphone market, overseas markets are the key and smartphones have only just begun.

Reading Lenovo Speed: 3 years mobile VS 23 pc

Perhaps it doesn't make sense to simply look at the number 12.6 million, but put it in Lenovo's timeline, which may explain some of the problems:

1990, Lenovo launched Lenovo Computer, began production and supply Lenovo brand personal computers, 23 years after Lenovo computer sales reached 14.2 million; in 2010, Lenovo launched smartphone Le phone,3 year after Lenovo smartphone sales reached 12.6 million units.

Lenovo's PC took 3 years to reach its 23 sales. But we also have to recognize the problem that smartphone volume and PCs are not a measure of magnitude, and one of the most obvious examples is that although sales are close to each other, revenues from MID H (including mobile phones and tablets) occupy only about 15% of the group's share.

This is actually a hint to Lenovo: After the scale of the layout, how to do high end is an urgent task, because high-end means high revenue and high profits. This is Lenovo's rival-Apple Samsung's forte, Lenovo to compete with Apple Samsung, it must be rooted in the market, and the market for Lenovo is also a new journey.

Interpreting Lenovo Strategy: Overseas is the key to future competition

In the opinion of Yang, Lenovo smartphone also needs to break through in two aspects, one is the quantity breakthrough, this mainly comes from in addition to China's emerging market and the mature market development, another is the qualitative breakthrough, completes the fine handset.

Yang's judgment is based on the fact that China's smartphone sales account for around 35% of global smartphones, or even a whopping 39%, in the future, emerging markets will show explosive growth, which will become a key market for smartphone shipments.

As for the European and American markets, Lenovo has been slow to enter, one of its concerns is patent barriers. Lenovo Group president Liu June in the dialogue with the Sohu it stressed that Lenovo has been the accumulation of patents as an important direction, in addition to the acquisition to obtain more patents.

Along with a series of sea speed behind, is Lenovo high-end product line of rapid follow-up. Lenovo Group China CMO Weijianglei to Sohu it revealed that the vibe series of mobile phones in the second new product will be listed in December, Lenovo will adhere to the previous principles, the introduction of a large number of innovation, the rapid introduction of new products in the peer, and do not do futures business.