Interview 51.com Rainbow person in charge: will promote the operation independently

December 25 Morning News, 51.com im Division general manager Zhang He today received Sina Science and technology interview, he said the launch of the new rainbow of IM products, and before the dispute with Tencent Rainbow QQ and no contact.　　He also revealed that the future 51.com will operate independently of Rainbow IM.　　The following is the full text of the interview: Sina Technology: From Rainbow QQ to Rainbow im transformation, 51.com is from what strategic point of view? Zhang He: The first thing I want to be clear about is that there is no connection between rainbow IM and what you call Rainbow QQ.　　Rainbow im is in 51 of its own development of instant messaging software "51 hanging" on the basis of development, and the outside is commonly known as "Rainbow QQ" is actually refers to the rainbow display IP software, is a free QQ auxiliary software, similar to the software in the market before there are many.　　51 has tens of millions of SNS active user, has the very good IM user base, enters the IM market the idea to have a long history, we cannot find out does not do rainbow im the reason.　　Sina technology: IM Basic has been QQ and MSN Monopoly, why 51.com at this time to do IM, rainbow is going to rely on what to fight for market share? Zhang He: Although the IM domain has QQ, MSN these market first-time or temporary so-called monopolies, but in the long run, China's Internet market capacity is large enough, the number of netizens will continue to grow.　　So we do not worry about market capacity, the number of users, of course, all the premise is that your product function can meet the needs of users, operational capacity is strong enough, these aspects we think is 51 can go to try the opportunity point, after all, 51 or have a better community user base. Sina Science and Technology: we notice, rainbow im positioning on Tencent QQ, this strategic positioning is for what consideration?　　Do you think that the rainbow im canceling some of the fee items of Tencent QQ, can you preempt im market?　　Zhang He: In fact, any internet company will inevitably encounter Tencent, Rainbow as an IM product is no exception, we did not deliberately to focus on QQ, but based on the user needs, analysis of the market environment to make judgments, including our implementation of the free strategy.　　To increase the market share of rainbow IM, need a lot of factors of the comprehensive impact, free strategy is just one of them, I think the product function and operation ability is the core, rainbow in these two aspects will also work hard.　　Sina Technology: Tencent QQ charges for its huge profits, if the rainbow im give up this part, how to solve the problem of profitability? Zhang He: SNS is still the core business of 51.com, and also the main revenue source of the company. Rainbow im as one of the three business sections of the company, in a longer period of time we mainly consider how to better meet the needs of users, resulting in the growth of users. In fact, when the number of rainbow users reached a certain amount, I believe that by virtue of the company's product chain, the conversion of some users to other products on the product chain to achieve a certain income, is a matter of naturally.　　Sina technology: Rainbow IM and currently have 51.com SNS community relationship, what is the specific strategy? Zhang He: Rainbow im is operating as an independent product to promote operations, the user base is not limited to 51.com site users.　　But in product function, also has and 51.com SNS function to get through share, fully embodies the rainbow im "the most real instant friend tool" Im features.　　　Sina technology: You have been successful in the field of Internet business, now join 51.com and responsible for IM projects, how do you personally think of their career transformation? Zhang He: I officially joined the 51.com team early this year. What I think 51.com attracts me is that it's going to play a subversive role in changing the industry, and 51 of the founders have a deep understanding of the Internet, and in 51 we can find common perceptions and ideas. For me personally, also does not matter the career transformation, formerly is oneself to start a business, now is on a bigger platform with the team to start a business. (Tracy)