Interview: Community must be the next round of investment hotspots

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Editor's note: Since the second half of 06, the majority of Chinese webmaster, is a special significance of the year. China's Internet community suddenly entered the industry's cooling-off period, but in this difficult stage, many of the remaining webmaster still persevere, to explore some suitable for their new applications, try a variety of profit models and so on to achieve some results. At the beginning of September 07, Sing (Comsenz) company launched the Third China Internet Community Development Status award-winning survey, organized jointly with Eric Consulting Group, has begun.

During the investigation, the laggard webmaster "refused to swim fish", mung bean reading net webmaster Fang Jun, trial nets Xu, channel fishing nets webmaster Plum Micro, as well as the City Network webmaster Zoyanqing, and Eric Network reporters share the past year's valuable experience and unforgettable experience. The following is an interview with a reporter for a Dong Qin (www.im286.com) webmaster (who refuses to swim):

The laggard webmaster Dong Qin PK.

The survival model is not a bubble.

From the Mii to the SP reorganization, to the current community norms, are telling us that the Internet more and more attention. But also as the 2.0 of herd into the frozen period, has been the investment of 2.0 large layoffs, whether to tell us the internet is a lot of models are bubble? But obviously not necessarily. A model is not a bubble, fish personally think: do not rely on investment can also have their own mode of survival, is not a bubble. If you have to rely on investment to develop, it is most likely a bubble.

The community has become the new focus of the Internet

Now the Netizen is not the primary stage of that: only know on the portal site to watch the news, to Baidu search star. More, has the obvious goal and the exchange desire, for instance: I come up is to look at the stock, is to play cards, or is comes to the colleague chats. Therefore, all kinds of community, especially professional, local class, naturally has become the new focus of the internet!

Three problems should be solved by seizing the opportunity

But opportunities are for those who are ready. Although the next few years, all types of community concentration of communities will be more and more attention, even by the favor of VC, but also have a lot of problems to be solved:

The first problem is how to fit the community and e-commerce well, resulting in a profit model that does not need to rely on external forces. In this regard, the laggards also began a number of simple ideas, the current open the webmaster type of recruitment, cash task outsourcing, website/domain name transactions and other sections.

Secondly, the deep excavation of community content. Like the most popular column of the laggards, day post in 1.2W or more, I believe many communities will encounter: In this post volume, valuable content is easy to sink and get no attention. So we need to be like discuz! Such a company, for us to develop a better and more in line with the 2.0 function, so that we can see the light of the day, improve the community's readability.

In addition, it is a matter of concept. Even if you want to invest very much, understand: what do you have to invest to do, what must be the conditions for investment, if you do not invest can not develop? If you're not investing as well, fish's personal opinion is that you should stick to your own path.

Community is bound to be one of the next round of investment

Like discuz!. This feels rather traditional community service providers, found one after another starting point, the team continued to grow, and continue to lead us in the community to explore the profit model, to achieve obvious achievements. This tells us that the VC "story-telling" era has already passed, now everyone needs is performance.

The fish boldly predicted: with discuz! Such a company out of line, the community is bound to be one of the next round of investment hot topic. So, brothers, now is not the question of whether the formal community will be shut down, but the immediate opportunity to come, are you ready? To do a certain basis and then consider VC is the most appropriate, must first convince themselves. I think the standard of success is profit.

Finally, as long as we work together, down-to-earth, although the painful period is very long, but there must be a day.

Notice: The next issue of multiple webmaster focus on the new model of community and its new application

Topic: "Webmaster interview series (ii): Integration with E-commerce is the application trend"

Participate in webmaster and site introduction

1. Trial Network (www.itry.cn) Xu

2. Mung bean reading net webmaster Fang Jun

Mung bean Reading Network http://www.xread.cn website idea: The website mainly for the reader to buy Books Online before the full experience of the quality of books, feel like in the bookstore to buy a book, you can fully understand the contents of the book, and then determine whether it is suitable for themselves. can also prevent false comments caused by wrong purchase. Read First, buy books, do not regret the creation of a circle of each book by the author, the reader to participate in, forming an author, publishing house, the reader's interaction. Get the right book to the right reader.

3. Channel fishing net stationmaster Plum Micro

Channel Fishing Network www.chinafishing.com website features: The first media in China fishing network.

4. Out of the City network webmaster Zoyanqing

Out of the city network www.ccyou.cn Community characteristics: To build China's largest rural leisure self-help travel information platform.

5. The fish that the laggard stationmaster refuses to swim (short for fish)

laggards www.im286.com Site Type: the largest webmaster community. Lagging behind the statistics: 45W Solar PV, yesterday PV 10.8 per capita, today per capita PV 11, search engine import PV approximately accounted for the total flow of 5.4% The average daily posting of 1.7W per day in the last three months. This data is sufficient to illustrate the pride of being a community: we have a high degree of stickiness and dependence on search engines, which is difficult to achieve on a general website.