Interview designers to look at two questions and three scrutiny

Entrepreneurship is successful, reliable team of people depend on the most crucial. The direction of the size of the timing sooner or later, but as long as people fly, insist on going, will eventually succeed.

I found the topic "how to find a reliable designer" in my circle of friends is just a need.

As a co-founder of millet, I am a designer, and the founder team of most Internet startups around me are technical or market backgrounds with very few designs, so I often have friends asking me to recommend designers, including finding me Talk about how to interview the designer.

Designers really reliable and does not fly, in fact, is the real difference between Niubi and bragging. The way I interview designers is relatively simple and crude, generally is "a look and ask three questions."

A look, look at what to wear Ta, is to "look" take people to see if there is van.

The "appearance" is not to say that looks beautiful handsome guy, refers to the aura and temperament; this "Fan" is not necessarily have to stay long hair a must. Look at his clothes and shoes and hats, often can reflect the designer's aesthetic ability and collocation ability, can make you aware of his personality and quality of life.

More to put it bluntly, the designer's job is to pack and beautify, to design good works, most of them have to consciously and habitually packaging design their own.

Second question, ask Ta what to play and ask Ta to see what.

Asking what to play is to determine if he has seen enough of a good design, work and life.

Design point of view is to re-design, all kinds of design elements to re-combination. Having seen enough good design is helpful in designing the efficiency, while the good design around it is equal to establishing a reference coordinate, and sometimes also determines the designer's height. These good designs are his ceiling .

You can chat from the daily design of life, such as a B & O Play Beolit ​​small box or MUJI aroma humidifier ... Good designer eyes will naturally glow, for the first time if you see the kind of even curious Play immediately.

Curiosity is really scarce goods. Just as humor is an expression of intellectual surplus, curiosity is an outward manifestation of courage and imagination. Curiosity continues, there is a continuous desire to learn and ability. Good designers will continue to vent themselves, continue to explore, and then continue to enrich themselves. In this way, new ideas, excellent works can continue to appear.

Down chat sure to talk about work in this area of ​​design.

While looking for MIUI interface designer, I will ask what APPs his mobile phone often plays, even lets him slide the mobile phone desktop to see how much I installed in the end.

I do not believe I can grow a good designer if I have no lasting impulse, no enthusiasm for research and play on my field. I remember more than 10 years ago when I front-line interface design, others play games I play software, do drug tyrants anti-virus software project, my computer installed no less than 8 anti-virus software, anti-virus software are basically running in the background, Computers are dragged slowly like tractors.

Ask what, mainly depends on whether he has a deep reading habits.

How to judge the realm of the designer? Ask him if he has any habit of reading deeply.

I've always suggested that designers, after doing 3-5 years, go deep into the design of a design system that they are focused on or appreciate the design of a system of experts. For example, like MUJI, went deep into the MUJI integration product exhibition or behind the design masters Hara Kenji, Naoto Kanazawa and others. In the current era of digital media, designers if only to find some design elements, information, search can get it, too convenient.

However, these fragmented graphics, elements and a work itself can only provide some temperament and inspiration, but can not give systematic knowledge.

In my earlier years, after doing a lot of projects in the field, it took a long time for me to reread and review the works of my favorite designers all over the vertical axis.

That is really wonderful feeling. For example, the representative of Hong Kong's design industry, "Jin, Liu" (Jin and Qiang Kang, Liu, their representative for the Bank of China VI system and Watson's distilled water bottle), Japan's Fukuda poster circle Fanxiong, Fort, observing the design philosophy and the logic of expression in their works system is a re-collision, confirmation and deposition of one's own knowledge.

True Niubi is based on bragging. The basic after a "look at two questions" feel good, at least this designer has the basis of bragging, then it is necessary under the challenge of whether it is really Niubi.

Three scrutiny, Ta work to design the details of the work, to consider the style of design stability Ta, Ta final design attitude.

See some details of the designer's work, can see the basic skills and basic design. These details are, for example, the depth and distance of some shades in an icon, how many fonts are used in a web page, and if a page uses more than three fonts, I basically skip.

For more than 5 years practitioners experienced designers, will challenge his style stability. Some designers are also somewhat fresh and partial texture. But these two years of work is the same style.

Do the design attitude is willing to continue to do front-line design, as well as whether you are willing to die knock design. I have been in the "design management three ax" notes this Alley, a good design that is to insist on death knock!

The above is my own interview designer "A look at two questions and three scrutiny" mentality. Of course, if you are the owner who understands the design, in fact, the most effective and simple thing is to see the works. In front of said "one look and two ask three scrutiny" you can ignore skip.

In front of good works in front of a real designer Niubi, many rules are invalid. Such as the gas field, such as the said professional background.

Millet now has four senior designer Tang Mu, Liang master, Ren Tian, ​​bucket ye. Such as bucket Lord, internally known as the "father of rice rabbit." He was awesome, but when he was actually recruited into millet, there were other partners who muttered a lot - because he looked "too unprofessional," and the shape was like the owner of a small restaurant on the curb. . He also often self-ridicule himself is the design team run the sleeve.

Millet four senior designer Tang Mu, Liang master, Ren Tian, ​​bucket Lord

"Father of rice rabbit" Fighting pen full of fun

"Father of PPT" beam Master team's death knock

In another example, Tang Mu, he is the leading designer in China, before joining Xiaomi to do CDC (Group Design Center) general manager. But he also looks very much like a designer, but the whole body filled with "geek ape" atmosphere. In fact, when he debuted Jinshan, I interviewed him, he is not a scientific background, professional reading is accounting.

On the contrary, some designers who seem very Fan children may continue to quit, brilliant resume, high position, but the ability is average.

To find a designer to ensure the success rate, in the previous post set is the key. Do not like Pu universal run think of looking for Almighty designer.

Today's design is a highly fragmented industry.

From the job points, roughly sub-level, interface, website, games, interaction. The game can also do subdivision, the original painting scenes, people set up, 3D modeling, animation and so on. From the system points, can be broadly classified into two major categories of visual and interactive. If you want to recruit an interactive designer, you should pay more attention to his human-computer interaction, product analysis and expression, and color and style basic skills do not have to be too high; and to recruit a visual category of designers, his basic design skills are the most important.

Visual and interaction are considered truly proficient, or can do a good job in the visual plane can do the interface, are rare. In fact, most good designers often have serious partialities. To give an example of their own, "Father of rice rabbit" Doo Yeh, is the industry's top interface, icon designer, but you let him do Zhang posters, the result is often unbearable looking ...

After finding a reliable designer, how to cooperate with each other is the key.

No matter more senior designer, must make design in the front line! Second, designers must dare to face the aesthetic challenge of the work. When your work is in the face of doubt, you should think about good commercial design ideas. It is not surprising that, more directly, it is to be refined.

Many of the top designers I know are still in the forefront today, like Robin, the founder of RIGO, whose team led the visual design of MIUI V5, including the most important projects in the field by all our design executives at Xiaomi.

My own experience is also from the first line of sharpening and accumulation. After graduating in 2000, I joined Jinshan and set up Jinshan's Design Center from scratch. I worked continuously for 6 years in the front line. Since then, Jinshan has a very open atmosphere of the design exchange, and sometimes a LOGO or poster program, in order to test your feedback, I asked from the 6th floor of the top floor to a layer of canteen chef, the reward is not just works Improvement, every time I work overtime in the canteen egg fried rice, there will always be accidental more eggs or more meat, huh, huh.

Later, I experienced Jinshan transformation of the Internet, and then co-founded Xiaomi, individuals also made the Internet products and operations transition, but 14 years, has always been closely linked with the design. In the founding of millet, from the company LOGO design, website, MIUI interface, cell phone packaging, to every microblogging poster map, PPT and conference venue design for each conference, not just the decision-making, I am more willing to participate in which and designers Collide, creative and even draft draft.

In the field of IT Internet, Lei Jun is probably the first big brother who realized the importance of user experience. The corresponding team of Jinshan is also established in China. Therefore, among the design executives of Internet industry companies or third-party design company owners, many of them From Jinshan.

Today, millet designer team is also the top team in China, our 1500-person research and development team, there are nearly 100 designers. It is this group of outstanding designers who have established the visual soul of the millet brand. In the preceding notes, I also said that their work contributes to Xiaomi's brand marketing.

Finally, the design of the TO-tube owners, efficiency and creativity are contradictory, or to the designer students usually put more sheep :)