Interview with the SEO director of Lin Si International, Taipei

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Global Search engine Marketing Conference on the eve of the Beijing station, the General Assembly of China's official website to win the era of network marketing portal for speakers conducted a series of interviews, Yu Haowi Vice President Yingwei interviewed Taipei International SEO director Lin Si.

The transcript of the interview is as follows:

Yingwei: Think I, your customer type is small or medium enterprises or big enterprise?

Lin Si: Large enterprises, the majority of the group. The Big Advertiser. Because our SEO fees are not cheap, so there is no comparable budget, there is no way to cooperate with our company.

Yingwei: For two typical examples, it's best to have an accurate advertiser name. They are looking for you mainly to do SEO or SEM.

Lin Si: 21st Century Real Estate Taiwan Corporation, the world's largest property company, Zeafee International Travel Service, Taiwan TOP5 Travel Service, the number of employees 700 people. Mainly SEO, but 21st century also contains Ppc+seo. My service here is sem-usability test-website Statistics analysis.

Yingwei: If from the company's total business volume to see, which proportion accounted for much, SEO or sem?

Lin thought I: SEO mostly, accounting for 80%.

Yingwei: Your commitment is to ensure the ranking or the flow.

Lin Si: To ensure rankings, traffic will be estimated by the way, because the keyword has a seasonal problem. sem-usability test-website Statistics analysis, such services can provide customers complete solution.

Yingwei: Seasonal? is an interesting question. Do you have a seasonal adjustment to your promised rankings? Like a keyword you guarantee the first quarter of three, the second quarter can only top five?

Lin Si: Yes, for example, tourism is good, some routes are seasonal considerations. Hokkaido, for example, is not the place to travel all year round, and the strategy of key words should be arranged for the period of the Tour season. We also reserve the right to adjust the keyword to the customer.

I: If the amusement park is more such a problem, such as water paradise, light peak season of the search volume, the difference is 10 times times above, if the customer pay the same fee, for customers, there is unfair.

Yingwei: So I guess the kind of guaranteed seasonal rankings is the right way to do that.

I: But seasonality does not apply to every keyword, but we do this if we have a keyword like this.

Yingwei: Do you promise to rank, if there is any fluctuation in your commitment period, will the customer complain?

Lin Si: I will communicate with customers. Because the search engine will be updated, this is the normal phenomenon.

Yingwei: This kind of communication is your initiative to contact the past, or when the customer calls to come to inquire when the start.

Lin thought I: My side is the active contact, this kind of situation if did not first explain clearly, the customer is difficult to understand, because generally willing to spend so many expenses to do the SEO customer, usually is very concerned about the rank.

Yingwei: You should have a dedicated customer service process? is the system to prompt, or by manual monitoring?

Lin Si: Of course, we will use manual detection and left the ranking of the report, one week to the customer, in addition to the individual keywords for this week and last week's comparison, as well as through the flow of detection, to reflect the relationship between the growth and flow of keywords rankings.

Yingwei: So, as long as there are anomalies, you are active communication. As business grows, so does human resources. I want to know, you such artificial detection, a manual can with a few customers?

Lin Si: Normally it is true, the volume of business has a corresponding increase in manpower, but because of our process management optimization implementation of the more thorough, so this does not have a very absolute ratio relationship. An artificial one day can check 40 customers, we have found a quick manual inspection mode. If you follow a customer average of 20 groups of keywords, you can check 40 customers.

Yingwei: Process management is implemented through the system, or through software, or program.

Lin Si: Yes, we have internal processes, people-oriented processes.

Yingwei: It is more important to develop an optimized process than to find an SEO master, do you agree?

Lin thought I: People will be more important than the system, but do SEO to the end, only to find that relying on SEO engineers is not enough, the need to join the marketing staff, the team will be complete. SEO is at the same time in wooing consumers and search engines, engineers can only be courted to search engines, can not meet the needs of consumers.

Yingwei: That is to say, first think to find SEO Master most important, later found that there is a good management process so that SEO engineers and marketing staff work together, more important, is it?

Lin Si: Of course, clear authority to cut and clear check the core point, SEO service is very important.

Yingwei: What is the proportion of participating engineers and marketers when serving customers, 1:1?

Lin Si: Engineers are basically divided into two parts, a part of RD engineers, research search engine logic, this part of the engineers do not need to participate in, the other part is the SEO Customer service engineers, this part we now have two, marketing staff five. Should be able to do 1:3. As long as the SEO to a certain degree of factory, in fact, many SEO engineers can have the substitution of the nature.

Yingwei: So your regular number is 1:3?

I: Yes, the proportions are now. The future should be 1:5, or even 1:6.

Yingwei: You say SEO engineer has the substitution sex, is not said, you thought now the marketing personnel in the SEO service important degree is getting taller, because you want 1 engineers to match 6 marketing personnel.

Lin Si: Yes, more because we SEO has rd department, in the customer service process of that engineer, is responsible for fine-tuning and audit. But now these marketers themselves are familiar with the use of Web design knowledge, HTML and the structure of the site are also familiar. So it's not necessarily all done by SEO engineers.

Yingwei: How much manpower does your rd department have to work with a case, which is 1:5 ahead of you.

Lin Si: Rd Department is not responsible for case, they only provide research reports, currently three Rd.

Yingwei: Rd should be developing SEO programs (software)? Or what are their day-to-day duties?

Lin Si: rd mainly do SEO Program (tool) development, search engine algorithm research, search engine testing and foreign information obtained.

Yingwei: Are these three good strokes?

Lin Si: Very bad recruit!! We are all raised from the inside. It's all the people I've brought.

Yingwei: How long does it take for someone to get into the RD department?

Lin Si: First of all, to see the basis of the program, enter at least three months.

Yingwei: The program is to understand the program, what program background of people, you feel more nurturing value?

I'll show you a profile of our recruitment criteria for RD entrants:

"Job description" participate in the search engine reach, and implementation of statistical and optimization algorithms. Build off-line simulation tools to validate and test new algorithms.

"Basic conditions" Ms/phd in computer, Oprations reserach, statistics, or math.

Knowledge of machine learning and data mining methods.

Knowledge of numerial optimization methods, particularly convex and optimization linear.

Knowledge of databases and misspelling structures (Oracle, Postgres, Sybase, MySQL)

Command of Python, UNIX, C + +, Perl, and FreeBSD.

I: We recently developed a set of very good CMS, June will be sealed package, then please see.

Yingwei: Oh, is it convenient to describe it to our readers?

Lin Si: The CMS has three points, the first completely based on SEO considerations, the back end can be named title, path, meta tags, alt, and so on; the second is based on usability; the third is for beginners;

Yingwei: Oh, it won't involve spam and cloaking, right?

Lin Si: No. After the beta release, please help test the test. Please give me some feedbacks.

Yingwei: How do you see SPAM and cloaking behavior? Are there many people in Taiwan doing this?

Lin Si Wu: many many, Taiwan SEO Company's specialty is spam. Oh, in fact, are small skills, the Tibetan keyword is mirrow site.

Yingwei: Do the advertisers in Taiwan know how to discriminate these spam traps?

Lin Si: In Taiwan, Yahoo is very attached to content. and large advertisers basically have their own relevant IT departments and personnel, they will also study, so comparisons can be avoided. But small and medium advertisers often suffer.

Yingwei: In Taiwan, Yahoo attaches great importance to content, I see your MSN signature, Yahoo will also dance?

Lin Si: Yes, only recently in dance.

Yingwei: Dance?

Lin Si: Our company more than 10 computers look at the same keyword, there are four different search results, morning and afternoon are not the same. We've all cleared cookies. The night is different. They've been acting a lot lately.

Yingwei: Have you considered the reason for the search engine dance?

Lin Si: For example, "credit agency" and "tourism" are most likely to produce dance, because ...

(because the topic is sensitive, two people dialogue deletes 252 words here, please understand, for details, welcome to two parties on the spot in the search meeting)

Yingwei: In Taiwan, Yahoo and Google dance, which is more to your attention.

Lin Si: I first talk about the arrival rate of the problem, in Taiwan, Yahoo is absolutely unique, customers will choose Yahoo. But in terms of search engine orientation, Google is the indicator of observation. Google to trust Rank, Yahoo is slowly attaching importance to link Building.

Yingwei: So the importance of the two is consistent, but it does not work the same.

Lin Si: yes. And usually one is updated, and the other is updated almost simultaneously.