Interview Gege: How to turn over the shop No. 1th?

Absrtact: September 30 reported in China's electric business war commanders, Gege is one of the few with academic Professor Breath and multinational professional managers experience of the local entrepreneurial figures. No. 1th Store Chairman Gege Pennsylvania State University Wharton School decision Science

September 30 reported in China's electric business war commanders, Gege is one of the few with academic Professor Breath and multinational professional managers experience of the local entrepreneurial figures.

No. 1th Store Chairman Gege

A Ph. D. In decision science at Penn State University's Wharton School, a former Dell Global sourcing vice president and Amazon's global supply chain vice president, have made Gege a different style from its rivals, such as Jingdong Liu.

Liu at the helm of Beijing-East doped with the native Zhongguancun-style savage rapid growth. Gege under the helm of the number 1th shop is stable dozen firmly, murderous enough. Because the foreign companies pay attention to the steady progress in accordance with the planning, China's local electricity companies to implement this year, the growth of 30%, the next year, 60% growth in the third year of the leap-type Pentium, Ali, Beijing east.

Perhaps it is this experience, make the earliest online supermarket 1th shop in the Gege in chief, although at one time to become China's electric industry, a "dark horse", but the dark horse after all failed to become a steed, and then hobbled forward, finally in the next spring before the electric dealers to sell supermarket giants Wal-Mart.

Insiders Blunt, right now, after the acquisition of shop 1th has fallen out of the first camp, it can not with Ali, Jingdong, Amazon and other power companies to contend with the impact of the national market is also difficult to improve quality. But Gege also some repeatedly defeated the momentum of war.

2014, the electric business became the hottest field of capital, Poly-Mei excellent products, Beijing-east, Ali has listed, and are valued 3 billion, tens of billions of dollars of heavyweight players. Electric business plate, there are already the above 3 and only products will, when, LAN Pavilion set potential, Mai-lin total of 7 major listed companies.

In the future, under the Wal-Mart "Godfather" holding mode, the chance for 1th stores to be listed separately is slim. Some time ago, the industry has several times out of the 1th shop will once again sell their own trade in China resources, although shop 1th denied this, but the future of shop 1th does look a bit gloomy, the future of its center of gravity in the end where? And in the previous electric business on the road, No. 1th Shop has gone what detours?

In this respect, recently, gege in the acceptance of Tencent Technology exclusive interview gave a note.

Three business core: must be based on mobile end of their own revolution

In recent years, shop number 1th has given the outside world a tepid impression. Especially after being bought by Wal-Mart, because Wal-Mart is a famous chronic son.

But this year, seems to have changed, on the one hand, shop 1th will advertise to Beijing, Shanghai and other Broad world, on the other hand, continue to cut overseas shopping, pharmaceutical and electronic business, internet finance and other new areas. "In the future, store 1th is still positioned as the online supermarket for FMCG, its center of gravity will be placed in three large chunks, the first is the power of mobile operators, followed by Beijing, Guangzhou and other regional expansion, and finally the business extended to the 234-line city." "At present, the inventory turnover of shop 1th is upgraded to 18 days, the industry average is 30 days, which will greatly optimize the efficiency of the supply chain," Gege said.

In Gege's view, in the next two years, mobile electricity dealers will truly become the main battlefield of the electricity business. At the moment, store 1th is on the mobile side of the sales ratio of 28%, the end of this year will reach 40%, next year will be more than 50%, mobile end of the company's most plays.

By the end of 2013, China's mobile users had reached 500 million, PC users were 590 million, but mobile users grew by 19.5%, while PC users grew only 6.8%. Mobile end of the electric business prospects can be period.

However, the mobile internet age is different from the PC Internet age. In Gege's view, mobile is not a simple PC-side migration, in mobile scanning, image recognition, geographical applications, marketing methods can not be copied PC end.

"Electric dealers must own their own lives, otherwise they will lose their place of survival." Mobile end of the customer shopping peak occurred in the evening and weekend, compared to the PC side, the mobile end of the unit price is low, frequency high, the main fast. Some of the smaller types, group buy, Flash purchase in the mobile end of the user's favorite, and some big things such as home appliances in the mobile end of the sales effect is not ideal. ”