Interview: Hupebin about the marketing experience of soft literature

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Webmaster Encyclopedia-Encyclopedia: Welcome Hupebin to participate in our Webmaster interview program, before the beginning of the interview, first by Hupebin to do a simple self-introduction, to talk about their own internet experience it.

Hupebin: Here I first thank webmaster encyclopedia give me such a chance so that I can make more friends, first of all! I introduce myself first, I come from Zhengzhou, 2010 contact with the network marketing practitioners, since then on the network marketing has a strong interest, I believe that many people just contact search engine optimization seo time may also be very confused do not know where to learn from where to start, in my first job is to do information publishers, outside the chain release and update in the station, that is, this opportunity to let me know seo and soft wen, since then embarked on the search engine optimization soft wen Marketing Road, At the beginning of the forum is a bubble, every day to see the relevant category of SEO articles, and then enroll to learn SEO, which is this one move let me know a lot of search engine experts, which also makes my SEO road more smooth sailing. In a short span of a year to put some of the optimization skills mastered, but also began to move to the soft marketing.

Webmaster Encyclopedia-Encyclopedia: Since we talked about the soft marketing, then, please tell us what is soft marketing? What are the advantages of soft marketing?

Hupebin: OK! Let me first say what is the soft marketing bar! Soft Wen Marketing is through the article to achieve the purpose we want! So what kind of soft text marketing? Soft marketing includes: the use of event marketing to guide traffic, the use of soft text to obtain brand promotion, the use of soft text to obtain a large number of effective outside the chain, etc. The advantage of soft marketing is that this article after the publication of a lot of users to pay attention to watch this will be able to achieve our goal, but the premise is that your article is for users to provide rather than for search engines to provide.

Webmaster Encyclopedia-Encyclopedia: Soft Wen Many people know the importance of it, but, how to write a high-quality soft wen?

Hupebin: This is very simple! For example, our own industry articles in fact, the material is very extensive, each industry will have users concerned about the problem, for these problems for users to solve, but the article should be illustrated.

Let's give you an example. At present, I am engaged in the bathroom industry, there are many users before buying products will look at the purchase techniques and product selection techniques to prevent being fooled, then you can Baidu in Baidu, the toilet will be the purchase of a lot of relevant articles, each article will be different, Or search inside the search, there will be many results, their results will be a lot of different articles, for the purchase of skills, can be described as a variety of, and then you carry out, the combination of this article is the quality of the original article is also concerned about the user's article, naturally can achieve the purpose of soft Wen can also improve the site's PV.

To give an example, product class article How to do, Product introduction + product Packaging + product culture is the history of the product development process. Is there an original article in the effective combination? To take an example of how the medical profession articles are written! The medical profession has many kinds of diseases, we can put why this kind of disease, this disease incidence time, the incidence of the population will generally at that stage, this disease should how to treat, After treatment should be how to maintain and so on, this article is also a high-quality article. I believe that you can see the above examples I said should understand a few.

Webmaster Encyclopedia-Encyclopedia: A lot of webmaster writing soft Wen, there will always be a lack of resources to happen, do not know what to write, you have such a feeling? How to adjust to solve these problems?

Hupebin: This feeling at the beginning of the time I have met, in fact, the only solution to this problem is to adhere to their own writing, only to adhere to you will find that the article is not so difficult to write! If there is really no material to write, then you find a relevance of the article to read an article, The article must have his core thought, after watching the net you will have own understanding? And then put their own understanding and their own ideas to write this is also an original article Ah! Just like event marketing, a thing happened why Baidu will be included so much, is because, everyone's writing focus is different, The process is different, but the things described are the same.

Webmaster Encyclopedia-Encyclopedia: For Beginners, learning soft writing when you need to pay attention to what problems? How to write the soft text enough? What are the key points to master?

Hupebin: For beginners to write time to pay attention to the problem is that you write the article to be considered for the user, stand in the user's point of view to edit. Another is to insist that only you stick to it will learn a lot of things, because you write an article will go to see people's articles and write their own views and understanding so you will be in your writing process accumulated a lot of experience and knowledge. To master the skill is that the article can not be irrelevant, the paragraph of the article to be clear, the title of the outline of the good! This article will be very clear to the user to see your article expressed in the core.

Webmaster Encyclopedia-Encyclopedia: Soft Writing, whether it is in the title or content will be involved in some keyword optimization, then, in writing soft text when how to consider keyword optimization work?

Hupebin: This problem is not difficult, in the beginning of your article appeared once in the middle of the end appears once, this in an article you want to do the key words appear about 3 times this is still very easy, as long as your statement fluent and reasonable! The other is you want to optimize the key words to add black, this is very conducive to optimization!

Webmaster Encyclopedia-Encyclopedia: that this is related to the word number of the soft text? For example how many words, how many keywords?

Hupebin: I personally suggest more than 500 words in this respect! The more the better, because you write a good article Baidu will be a high score on your page, so the more the number of words. To do the core of the key words appear more than 3 times better! No matter how many of you this article has to start with a keyword, this is necessary, because Baidu Spider, has come from top to bottom crawl, so more conducive to do keyword ranking.

Webmaster Encyclopedia-Encyclopedia: Some people will encounter such a situation, soft writing out, but marketing does not go out, do not know how to carry out soft marketing, in marketing, how do you do? What are the better techniques?

Hupebin: Soft Wen wrote out the marketing does not go out? In fact, don't be afraid of marketing do not go out! Like you go to A5 write article you afraid no one reprint? As long as you find the right place is still very simple! Or that you are afraid of others reproduced not to leave you a link, then you can send the original article yourself, To their peers in the class of some portals or forums to hair can be ah! An original article Baidu included 30 or so this is still no problem. At the beginning of the time may be included a lot but after a period of time this article is left so about 30 pieces! You can go to see A5 article many articles have been collected away, included a lot, but after a while there will be so many 30 of the pages included.

Webmaster Encyclopedia-Encyclopedia: Soft Wen has a lot of marketing platform, in which platform to promote the effect is better? In the promotion process, what suggestions?

Hupebin: Yes. There are many kinds of marketing platform, this depends on what you want to marketing! If you want to sell anything, just go and publish it! Just like a lot of people are writing SEO articles now, then go to the places where you publish or publish some columns. General Write SEO articles are for the chain, if you do brand, then you will go to those large portal sites to publish, like Sina, NetEase, Sohu, such as, but want to publish soft text on the top of this is a need to collect fees. In the soft text to promote the main is your soft wen will be the more the better the surface of the light! for brand promotion and event Marketing guide flow, regardless of our promotion is not included in Baidu, our article to a number of platforms to publish, Forum Community portal, to allow more people to watch. So after the accumulation of time slowly there will be a lot of people understand. Thus also achieved the purpose of brand promotion.

Webmaster Encyclopedia-Encyclopedia: A lot of people wrote a soft article, but found that did not achieve the desired goal, for soft marketing to achieve the effect of how to evaluate it?

Hupebin: Want to see your soft wen has achieved the goal is to see your hair not the article tour volume, and your site forwarding rate, there is you this article contains how many pages. See how many people with your connection effectiveness! Believe here are engaged in search engine optimization concerns are others reprinted away have left their own links! In fact, in our soft wen marketing, there is no need to wait for others to reprint, we have to forward on the line! To those who can bring the output of the connection is OK, so the quality of the link is still high!

Webmaster Encyclopedia-Encyclopedia: There are webmaster questions, they write soft wen, do not know how to write attractive soft wen? Please tell me about this.

Hupebin: Soft wen to attract people! In fact, it depends on your soft wen audience groups! It is attractive to analyze your audience and then write soft text for them. Like what I just said about the buying skills of the toilet, such articles as you need enough to buy a toilet can you not watch it? Soft Wen can not attract the title is on the one hand, your title to let users see is his concern, then he will come in to watch. Soft Wen has no one to look at the two major elements, the first is your title can attract users, the 2nd is your article can solve the real problem for users. As long as these two points do not worry about your article will not be seen.

Webmaster Encyclopedia-Encyclopedia: The role of soft marketing in micro-blog marketing can not be ignored, this for micro-bo marketing What is the importance of it?

Hupebin: Yes. Soft article in the microblogging marketing can also play a role, in our soft writing can be forwarded in the micro-bo, but here micro-BO 240 words must write the core content, audience groups to see you this thing will click on your connection to watch, so as to achieve our micro-BO promotion purposes. Like a lot of people's titles are very attractive, this is the focus of microblogging marketing. In the microblogging of our marketing purposes is to guide the flow and do brand promotion, so as long as the user attention to achieve high we will succeed.

Webmaster Encyclopedia-Encyclopedia: OK. It's almost time. Finally, please Miss Hu to do a simple summary.

Hupebin: Summary is two points: the first stick to writing, the second: the article to solve the problem for users.

Webmaster Encyclopedia-Encyclopedia: Well, OK. Thank Hupebin for sharing. Webmaster Encyclopedia Thank you for your attention to the interview.

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