Interview Jing Fang network talk about local vertical industry operation Road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Dongbao is Jacen to do a local community, he is a typical, real name Lilulu, 1988 was born in Hubei Jingmen. Jing Room Network was founded in December 13, 2010. and began to operate commercially. So far the day ip1300 more. 5 full-time staff.

Dongbao-Jing Room Network

Chinese Doll: See you are not very old, heart to not small, how to think of starting from the real estate staff? This vertical industry, you know, how to locate in the start-up time.

Dongbao: I remember when I first started contacting the internet 10 years ago, when I was in grade six. The first contact is very interested in the Web page. There was no computer at the time. All my breakfast money has been contributed to the Internet café.

Dongbao: I was still working in Wuhan. Find some local real estate web sites. So I began to pay attention. One day and engaged in this industry webmaster chat. Think vertical real estate site is a very promising. Started planning last June. After months of careful preparation. In December officially online operation.

Dongbao: The most real estate industry is not understand. So every day to go online to find a lot of information, reference learning. At this time like SouFun, Wuhan billion room net do very good. A lot of understanding is to study their website, learn. Our development aim is: To do Jingmen the most valuable real estate network, through services to create value for users.

Chinese doll: The real estate industry is a traditional industry, talk about the current site in the local operation methods, offline and online integration, or call your unique experience.

Dongbao: The localization of the real Estate network is the foundation of this, no matter how localization of the information should be combined with the needs of netizens. This is the development center of the real Estate network. The real estate Network and the community site are different, only people who need to buy a house will be on this site. So we catch on to the characteristics of this part of the people. conducted offline research. Understand their needs. We have developed relevant solutions to their needs.

Dongbao: Our employees will be in the middle of the various housing projects. Give us feedback on their latest information. We will upload this part of the information to the Internet in time. The website small compilation often goes to photograph each real estate development progress. Realize the combination of picture and video. So that buyers do not leave the house, you can understand the relevant information on the property. Save the time of the buyers, but also let the property buyers more clear about the relevant information. We do not regularly hold a visit to the House group, online to take you to ask me the answer to the model, so that buyers and developers 0 distance contact.

Chinese dolls: When starting a business, what do you see and think about the future?

Dongbao: Enthusiasm is a good thing, but can not be reckless, should have planned to do, we only put things up to plan, we follow the plan to do so do not panic, things are easy. At present, our Jing Room network IP is about 1300IP, the highest time is over 2000. Because of this year's housing policy instability, buyers are more interested in the real estate online information. I think I can make a new record this year and make ends meet.

Chinese dolls: What are some of the more distinctive things about your site?

Dongbao: We currently have the characteristics of the video center, the daily data quotes. Our videos are edited to each property for shooting, and then come back to clip, upload. Let buyers know more about each property information. Our data are collected on the day of the Housing Bureau information, made out of the data tables, so that buyers understand each real estate transactions, and prices.

Chinese doll: Talk about this station operation promotion aspect, unifies some examples to talk about Oh.

Dongbao: Baidu Search Jingmen Real Estate Network, in Jingmen no less than 10 such sites. Just set up that will our daily IP less than 10. So our team began to try to create more articles, to the local major sites to post. Because our photos and videos are taken in various projects. So by the various buyers sought after. At the same time I and some of the accumulation of webmaster friends to exchange links. Under construction Station 2 months less than our Baidu rankings to upgrade the top 3. The first time we set up to see the group is January 15 last year, one months from the website on-line 2 days, the same day more than 80 netizens to participate in our activities.

Chinese dolls: Have you ever thought about how your core members stuck to them? The establishment of loyalty degree

Dongbao: Our real estate network and other vertical sites are different, some people this life may buy a house, so this period of time too often visit our website, until the house to buy. Our staff will not regularly release the information on the various properties, so that they have a deeper understanding of the local property market. We are holding regular viewing of the housing group, so that these buyers get benefits.

Chinese Doll: What do you think about profit?

Dongbao: I am more confident about profitability. Because Jingmen is located in the central region, belonging to the three or four-line city, according to the first, second-tier cities still have a big gap. What we are saying now is to be close to the needs of the users, the site because they exist and change. As long as our site can provide them with better quality service. Your station is more practical. The benefits also follow.

Chinese doll: A very realistic question, the profit model, is it convenient to reveal the approximate cost income?

Dongbao: Our current earnings include hard online advertising, which is our main source of revenue. Second, channel cooperation. Third is the real estate display, four are building materials group purchase (future development projects). Our cost mainly includes hardware equipment (camera, camera, etc.) and staff salaries. There is not much overhead.

Chinese Doll: What is the biggest difficulty in feeling technology?

Dongbao: Because the site's technology has always been my responsibility. Real estate sites are different from community sites, and there are no programs like Discuz and Phpwind. All development is more difficult, can only rely on their own slowly groping.

Chinese doll: To now doing vertical site webmaster Some very effective advice.

Dongbao: Vertical Web site is relatively all-inclusive comprehensive site, integrated portal is like the comprehensive protection of the plane media, while the vertical site is relative to the industry newspaper, so do vertical site must focus on these specific areas, for netizens to provide information about this area of the overall depth of relevant services. And content is more important than promotion. And we have to do the content must be professional, so that users of the site to rely on your website information, like or set up a habit of daily to your site to see information and news, so that a user to retain a user.

1. Do vertical website, I personally think must establish a have asked to have a platform, so the user can ask questions, help the user to solve the most basic problem.

2. Our site must address the needs of users what is the user needs of our website? If we solve these problems, the site will be of value.