Interview Jinshan Zou: Sword 3 is not only a game is the future of Jinshan

Nangju Net: Shing, Hello!　　This year's game industry annual meeting theme is "new decade, new responsibility, new leap", said this decade presumably Jinshan also has a lot of moving and a lot of stories and you share, for the Golden Hill game in these 10 years, you have a how the development process? Zou: It should be said that Jinshan is not only a ten-year game, Jinshan since 95 began to do the game, and today will be the ten-year network game in China's ten years, Jinshan first from a studio in Zhuhai, Xishan Habitat development to now in the country six Studios 17 project team, covering the field of martial arts, fantasy, action, shooting,　　Leisure community There are six types of athletics, personnel from the earliest 30 people developed to the present 1300 people, this is the Golden Hill over the past ten years, the General Road, the more successful brand should be regarded as Swordsman Love series and seal the list of gods series.　　Nangju Net: You have just talked about the past ten years, then you look forward to the next ten years, China online games will have a how to develop? Zou: Should be more subdivision of the market, in fact, 2009 market has shown this trend, including a lot of horizontal version of the clearance, shooting games have made a lot of achievements, so I think the future of this user group will be more obvious subdivision, of course, due to the accumulation of the past ten years,　　The quality of products in the next ten years will be much stronger than in the past decade, and the competition will be much more intense.　　Nangju Network: We talk about the quality of products, Jinshan independent research and development of the game "Jian Net 3" game screen can say has reached the level of film screen, that this technology will be applied to other games in Jinshan? Zou: We spend six years to do this, in fact, is not a sword net 3, more for the Golden Hill next Generation Game to do a good job, in fact, we have in a new tour "nine days" in the Use of Sword Network 3 engine developed, including our West Hill in 2011,　　2012 to some of the products are also based on the Sword Network 3 in the development of production, the engine is not only the Western hills in use, but also to the other five working rooms are used in Jinshan.　　Nangju Network: Can say six years of research and development, but also in order to more after the blooming.　　Zou: Yes, so say Sword net 3 is not only a game, can say is Jinshan future.　　Nangju Net: Jinshan has been walking is the route of fine, in the face of such fierce market competition, you will continue to do? Zou: Certainly, Jinshan now its really take two routes, one is to continue to do the sword Net 3 the same fine route, is the investment is larger, only to do the scale is also relatively grand, but at the same time Jinshan also will have another route "commodity route", in fact, is a commercial film, how to better meet the market, to meet the needs of users,　　Relatively speaking, the reaction speed will be relatively fast, the production cycle is relatively short, the investment scale is comparatively small, in fact, we are two legs walk, both to maintain the ideal, but also face the reality.　　Nangju Net: In December 28, 2009 Jinshan and Shanda jointly funded joint venture, you think such a joint venture company on the online games industry how to affect it? Zou: I think it's the internet's bigTrend, I talked about the theme of "Renewing culture" at the annual meeting, in the past ten years I personally think that the failure of the local companies have done their own is not good at doing things, wasting a lot of social resources, so I think that the end of the ten years of Jinshan and Grand will first stand out to go a strong cooperation model, I think it is an inevitable choice, since Jinshan and grand cooperation, Giants and Tencent also cooperate, recently we and Tencent, Perfect also talk about some cooperation, so that this is the Internet is a trend, the Internet is open, it is the nature of the decision can not have a monopoly. So, since this is the case, we need to cooperate with each other. In fact, it is also through the past 10 years, we finally understand not to say anything can do, Jinshan is also so.　　It can be said that Jinshan and Shanda just played a leading role, making it easier for other companies to accept.　　Nangju Net: Now overseas game market has also become a focus of the game market, what kind of strategy for Jinshan? Zou: At present, Chinese online games enterprises in the overseas market is the third line, the first few years is the row number one, because Jinshan in the Vietnamese market can be said to be unified, 80% of the market is Jinshan game, in 2010 we will gradually enter North America, as well as European markets. Perfect than we have entered the European and American markets years ago, why do we choose this time? Very simple, because our products are ready, our sword Network 3 is very suitable in Europe and the United States market operation, suitable for the user groups there.　　We used to only so did not involve Japan and South Korea and Europe and the United States market is the main reason is not 3D, and now we have the sword Net 3, so 2010 we will go all out to fight into the European and American markets. Nangju Net: We know that Jinshan has been the road of independent research and Development, and independent research and development by more and more attention, how do you think of this?　　What do you think is the trend of the future? Zou: Let's just say, not mastering content is a very dangerous thing. Nine city last year's "Warcraft Easy Master" so that nine city was hit hard, I think it is not said last year to know this thing, many years ago we should know this thing, is that you have no content in your hands is a very passive thing, your destiny in the hands of others, When your fate is in the hands of others is a very unreliable thing, so the Golden Hill has been adhering to the independent research and development, on the one hand, is because Jinshan is a research and development enterprises, on the other hand, we firmly believe that as long as the grasp of the content, maybe we will not like Tencent has a There is no such good operation as grand, but as long as we have content in, we can never fail.　　Jinshan passed 21 years, I firmly believe that Jinshan can also walk 20-30 years, but if there is no good content of the company or the company specializing in operations, I think the risk is very high.　　Nangju Net: Only content can attract more gamers. Zou: Yes, maybe I only do content, do not operate, will be a little profit, but it does not matter, I will always have.　　So Jinshan will certainly stick to the route of independent research and development.　　Nangju network: Into the 2010, Jinshan to customize what kind of strategy? Zou: In fact, Jinshan 2010 strategy is a word "busy", because we have 14 products, I have said that we now have six Studios 17 project team, after the accumulation of the past few years, we reached 14 products in 2010, involving six areas are to be run or tested this year,　　So ask the strategy of Jinshan 2010, that is "busy".　　Nangju Net: In the interview finally please you to our u9& Thunder Netizen players say a few new Year blessings. Zou: Thanks to U9 thunder Nets fans in the past so many years of support for Jinshan, I believe that the 2010 Jinshan will bring more surprises to everyone, but also wish you a Happy New year, all the best!