Interview with Chi Jingdong: Patriot Store will be renamed Patriot Electronics

After changing the company name, Patriot Electronics technology company in the core business, such as mobile hard disk, USB, digital photo frame and other fields, will continue to develop. But it will significantly adjust its original business objectives. Chi Jingdong says the Patriot's goal is to have the digital photo frame from the top of the country to do the world's first. Other areas, but also strive to achieve the first.

In addition to consolidating the original core business, Chi Jingdong revealed that the future will be in technology and applications, to further expand, vigorously promote cloud storage. Introduce new products in the context of storage and application integration. At present, Patriots have already come out with similar products. Aigo's president, Feng, has shown a new Patriot recording pen at the media meeting, which supports both photographic and intelligent recognition functions.

In the new business development, the Patriot electronic technology will target users, positioning in two major areas, respectively, the education industry and personal entertainment industry. Chi Jingdong said that the strategy will be as important to both markets, but for different customer base, will do different product line planning.

How to balance the emerging business and the original business, Chi Jingdong said, the original core business, will still be the theme. 2010 will be the start and development year for new business. But the tablet computer series in the new business will make a big breakthrough this year.

Chi Jingdong refers to the breakthrough, reflected in the company's operating income. Patriot Electronics Technology executives to Sohu it revealed that this year's operating income, is expected to break through 2 billion yuan. This will be a great breakthrough for the Patriot Electronics technology. For the next three years of the listing target, Chi Jingdong said that has not changed.

2010 Chi Jingdong joined the Patriot store, once set up a three-year listing, five years to achieve the goal of 5 billion scale. Chi Jingdong said that according to the current development rate of Patriot storage, 5 years to achieve the 5 billion-scale target, it is possible to achieve ahead of time.