Interview with Intel Yang: Industrial chain cooperation is undergoing a qualitative change

The March 29 news that extending the sphere of influence beyond the PC is the focus of Intel's efforts today. In an interview with Sina Science and technology, Intel Vice President and China President Yang described, now the cooperation between the parties in the industry chain is very different from the past.　　Image: Sina Technology interview Intel Vice president and China Regional President Yang Yang said that the communications industry, consumer electronics industry, and even embedded equipment manufacturing, and so on, there are a broader industrial chain of cooperation opportunities, and greater development opportunities. Faced with these potentially not Intel-dominated areas, Yang that Intel's greatest advantage is its performance and compatibility.　　In addition, it will focus on the reduction of power consumption and make cost more competitive advantage. Yang stressed that Intel's cooperation in these areas will be different from the past. "In the future may be in the design of the first to consider from the equipment to the above operating system, the above application, build, and finally become what kind of service to the market, this is a deeper, broader industrial chain of cooperation." "Intel has decades of experience working with software vendors, so this is going to be further strengthened by applying applications to different devices to experience different effects and services." "At the same time, and operators to work together to integrate a wide range of applications into services."　　"Yang said. Intel has been in China for more than 25 years and, as one of the iconic figures in Intel China, Yang last year as China's regional president. Yang said that, unlike before, now needs more from the overall strategy, to co-ordinate the deployment of Intel in China from the production, development, sales and marketing resources, from which to find the Chinese market and government policy needs of the matching point. (Wen) The following is an exclusive interview: The expansion of Intel chips to more areas Sina technology: My first question is about the trend of the entire IT industry this year, recently heard a lot of optimistic forecasts, the development of IT industry, and even the overall economic situation of the development forecasts are very optimistic.　　According to your feelings and your judgment, what do you expect? Yang: I think it's more optimistic. Before you talk about this year, look back at where you could see some future opportunities last year. Last year, in the context of the financial crisis, the Chinese government, of course, made great efforts to quickly develop our plans to revive the economy, including the most direct feelings, including the home appliances in the countryside, and so on last year played a big role. To the whole PC industry, IT industry's promotion has the very direct influence.　　And many of these projects continue this year. At the same time I see that this year, including commercial sales and so on began to recover after the financial crisis. Overall, including our consumer products like notebook products, is also very rapid transition.　　Overall, the current sense of momentum is still very good, so the direction of this year is still more optimistic.　　Sina Technology: We have always said that the driving force of recovery, the future growth of the breakthrough, there is no new judgment and new views? Yang: There are several concerns this year, which are the focus and impetus of our national policy.Directions, like now in the traditional PC, have just talked about a few places where we consume computers, laptops, desktops, and even commercial ones.　　Beyond the traditional PC, the future in the face of greater triple-net convergence, is still advancing the cloud computing and so on, in these areas, not only in the future IT industry, including communications industry, consumer electronics industry, and even embedded equipment manufacturing, etc., is a broader industrial chain of cooperation opportunities, but also greater development opportunities. These are not only bright spots in the future, this is a real industrial trend, the application of the trend, and even the future of the establishment of new services.　　These are all the more concerned about, in the intensive development of their own product strategy, including software above the service set up, and so on, these may be very important, a broader industrial chain development opportunities.　　Sina technology: What will Intel do? Yang: Intel Core competitive strength is still positioned on our chip itself, because Intel is always a company that designs and manufactures LSI.　　More chips have been used in traditional PCs, but today the Internet has been further developed and evolved far beyond the traditional PC itself. So this year our biggest bright spot, in the traditional PC is the PC itself more intelligent, this year is the real intelligent processor arrival, so this year's PC is more intelligent. In the past, we have a colleague to cite a good example, the previous computer, by car analogy, used to be manual, now is automatic file, all the computer from the architecture design of the first time to complete the function of the chip in accordance with your application to deploy, such as two cores, four core chips, Intel one core can handle two tasks, This is what it used to say like hyper-threading technology. Because of the architectural advantage, when it comes to simple tasks, the chip can provide all of its performance to a core, which is tuned to a high frequency, so that it will be fast when the simple task is completed. Once the task is added, a complex, multitasking environment, the average distribution of each kernel, and the frequency of each nucleus can be adjusted higher, the previous architecture does not have this advantage.　　Why say this is true from the chip, our traditional business in an intelligent era of the advent of this is the traditional business.　　This year because of this product innovation, especially in the market in the consumer sector, in the retail, the current acceptance is very high, including last week in the retail market to see Intel's latest i3, i5, i7 Smart chip, bringing the demand for smart computers is very flourishing.　　In this outside, like Ling move products such as the first two years after the birth, in the netbook, with its power consumption further down, into a lot of embedded areas, to mobile terminals and so on, this is our future more concerned about.　　Intel from the chip point of view, we put the previous traditional PC platform chips, to a greater extent to other areas, to bring consumers a completely different experience. Intel brings the greatest advantage of performance, compatibility, software on the Internet to expand to different devices, experience it, of course it's manageable, the power to do it lower, cost more competitive advantage.　　As a result of the triple-net fusion, it's the opportunity to be in the traditional PC, including many devices outside the traditional PC can provide more personalized experience, this is a very obvious trend. Industrial chain Cooperation Ecology rebuilding Sina Science and technology: just mentioned in expanding the new area of embedded interconnection computing, many industry people, including your competitors also see many opportunities inside, if you want to expand in the new area, Intel will face more and more powerful unprecedented competitors, you feel that Intel continues to maintain its advantages,　　What is the key to it?　　Yang: That's what Intel is trying to do, and at any time Intel has a traditional business with rivals, new areas, and new competitors. But I think the key points, first, what is the trend of future technology trends and application trends, how do we see, how the various manufacturers look, what the market needs, what the market needs to experience, what kind of service, what kind of function, to meet such services,　　I believe that all manufacturers are studying. I also talked a moment ago about Intel Our most confident advantage is in the performance of this product, and I believe Intel is unique.　　Once the performance of the computer platform has been brought to more than a few other devices, I believe these handheld devices, car, television and other household appliances, I would like to experience the effect is very rich, and can build a lot of innovative, personalized Internet service content, this is Intel is very confident, and is compatible.　　Sina Technology: The use of the environment and the user experience may be completely different from the PC's use environment, how does Intel face new problems? Yang: That's a very good question. This and the previous mode of cooperation is not the same, is the vertical integration of content, this May and the previous service methods, cooperation in various aspects of the industrial chain is not the same, before the hardware developers can make the computer, software developers to make software, very standardized platform,　　We can use the software to load the computer.　　In the future, you may have to consider from the device to the above operating system, the above application, build, finally become what kind of service to the market, this is a deeper, broader industrial chain of cooperation, so this is the future we may have to go and more industrial chain partners to cooperate with things. But Intel's final core technology is the processing of the underlying chip itself, so the function of the chip, its power consumption, to meet the future of these applications to provide value-added services and different experience, in this regard, we are very confident, because the compatibility of software effects, etc., has just been talked about,　　But the way of cooperation must be much more complicated than before.　　Sina Science and technology: you talk about the way of cooperation is a lot of complexity, at present, you do what kind of work to deal with such complexity, because you say so, not only on the chip effort, in the entire from the bottom to the entire service, hardware to software, integrated consideration of the development. YangWe need to work with the software business, and Intel has decades of experience working with software vendors, so this is going to be a step further and apply it to different devices to experience different effects and services.　　But also to cooperate with operators, to integrate many applications into service mode, TV operators and even radio and television operators in the entire provision of three nets integration, the future of services and so on, these to try, this is what I just said why the degree of cooperation will deepen, and even the industrial chain of cooperation will be more and more wide.　　Sina technology: You can tell me specific, such as the status of cooperation now, the number of partners, as well as the next phase of the main goal of partner expansion?　　Yang: Now a lot of developers have equipment, in the country have a lot of partners, of course, the traditional PC Needless to say, PC handheld devices, car systems, application software developers, including large domestic operators have cooperation.　　Intel is more concerned with the specific application of the Internet of Things Sina technology: You have always mentioned that a word is triple-net integration, this year's triple-net fusion to see new breakthroughs, including policy progress, how do you assess the current policy progress, industry development, give you the possibility of new opportunities, what expectations? Yang: The state is more clear, more forceful and more assertive. I believe that this direction is very clear, which is very good for our industry, including all consumers in the future. So in this case, the next key is the first step in the future to pilot.　　During the pilot process, how can the future service development, application can be developed, the integration is good, as a service, to provide consumers to experience and the effect of the previous completely different, this kind of service, this pilot, may be more concerned about, this is a real step.　　I believe this pilot in many cities across the country if successful, I believe that our country has a further timetable, for example, after 2012, a large area to market, I have always believed that the strength of our country, once the government decided to do so to promote, I think it is very clear timetable and direction, so this is quite encouraging. Sina Science and technology: I say another possibility you have been asked many times the question about the internet of things.　　We have also been collecting some ideas recently, including famous domestic it entrepreneurs, like Mr Liu and Mr. Li of Baidu, who feel that the concept of Internet of things is too early to say, there are many places to explore, I would like to listen to your point of view.　　Yang: We are more concerned about the specific application, because it is a framework for the future of the large application environment is a generalization, such as cloud computing or Internet, or a degree of understanding is embedded in the Internet and so on. In fact, in the end, everyone is looking at one thing that is the development and evolution of the Internet, which is the key. With the Internet further life and work of all aspects, of course, there are commercial needs, more and more commercial applications and the internet has a relationship, more and more consumers themselves personalized experience things also have the demand, on this basis, how to put the publicIt is an aspect that the content of multiple Internet information is developed into the personalized service that consumers need. Of course, in business applications, there are a number of High-tech products from the sensor to the back-end of the database connected, of course there are a lot of computing platform, how to deal with this information, how to better manage resources, how to achieve the best business results and so on, which I believe is only a future application is a vision, a direction,　　So that we can see the trend of the future, not that the first Tianma on the day to achieve. So my advice is that you see the future in the big frame, in this direction, the first step is to be able to focus on the specific applications in which the more ambitious goals can be achieved step by step.　　So we look at it from Intel's point of view, more specifically on the application, one by one. Looking for intel opportunities from China policy Sina Technology: Let's talk about Intel itself, it's been 25 years since Intel entered China this year, and we've seen media reports that the plant in Dalian will be put into production in the second half of this year, and you are here to cope with changes in China's investment policies and regional development　　What are the new tweaks to Intel's policies or are there any new approaches? Yang: I think Intel has been in China for so many years, we have 25 years, we have learned a lot of things, including our own development has gone through several different stages, next to Intel future development to look at the past more than 10 years and industry is close cooperation, especially the PC industry, in the past more than 10 years of development, so that the growth of the PC industry　　, the popularization of Chinese computer and so on big trend, common development to today.　　Go further, we should pay more attention to our country's big national policy direction, including last year talked about the development of the whole rural economy, such as the computer to the countryside such products, in the future can help to a greater extent to promote rural economic development. Now the industrial structure is going to be upgraded more innovative green economy to be born, here not only includes product technology innovation, there are new business model, service mode innovation, these areas, Intel, our industry, IT industry, communications industry, including home appliances industry, also talked about the integration of three nets,　　Here is the opportunity to seize what opportunities to innovate new products, new applications, new services, to provide consumers with a completely different experience.　　This, I believe, is a great opportunity for the development of industrial economic structure, so I believe that Intel will always be more consistent with national policy, and the industry as a whole to more cooperative, and jointly seize this opportunity to develop new areas of future innovation.　　Sina technology: Last year you also officially as Intel China president's role, over a year, you have what changes, Intel has what kind of change? Yang: My personal biggest change, to consider Intel's overall strategy as a whole, and taking into account Intel's resources in China, our 25-year investment in all aspects of our production, development, and so on, and how these resources are better utilized to support future Intel and China industries to work together, development needs, how to deploy, to match.　　It is the direction of the national policy mentioned above, how the industry can cooperate with each other, seek the opportunity of development, provide different products for Chinese consumers, different experiences, and promote the whole development of the industry, so as to obtain the opportunity of their own development. In this case, consider the overall allocation of investment resources and so on.　　The biggest change may be at this point.　　Sina technology: Where are the changes to Intel, and what do you think is the focus of your work in Intel over the last year, including the direction of your next focus? Yang: Make Intel China's future development strategy in line with our national policy, so as to seek opportunities for industrial development, Intel's own development opportunities. This is a very different direction in the past.