Interview with Microsoft Zhang: Xbox One will be in China as soon as possible

The 2014 China IT Leaders summit will be officially opened in Shenzhen on 30th. Microsoft is trying to bring the Xbox One into China at the fastest speed, Zhang, chairman of the Asia Pacific Research and Development Group, a senior global vice president and President of the company. Last year, Microsoft and the company reached a strategic cooperation agreement to form a joint venture, which is also the first registered enterprise in Shanghai FTA. Zhang said that the Xbox is in fact the Home Information Entertainment Center, is a family TV based content platform. There is a lot of content, not just games. For example, 70% people in the United States use the Xbox to watch movies and surf the internet. Microsoft also provides content on the Xbox, more suitable for Chinese users, and includes video content, including game content, including other content. In response to the Xbox One's progress in China, Zhang said he hopes to be in China soon and has made great progress in engineering and content. He said that the Xbox one has a lot of technology is developed by the Chinese team, hoping to be the fastest speed to introduce China, to serve users. The following is an exclusive interview Zhang Record: Tencent technology: We know that Microsoft this two days officially launched Microsoft Cloud, in this piece you have been preparing for a long time, specifically you in this piece have any big plan? Zhang: We were very happy to have Windows Azure published in China the day before yesterday, now called Microsoft Azure, a Microsoft public cloud and the actual interconnection, which is operated by the actual interconnection or shared with Chinese companies. Cloud for us is a very important strategy, now the cloud first, mobile priority, on the one hand is a variety of mobile terminals, on the other hand by the cloud to provide a variety of applications, services, which is our overall strategy in the top priority. In China, there are many users, China's industry is now in the form of change, cloud technology, large data analysis technology, including cloud services, for the whole is a great opportunity. So we can take a look at our cloud actually doing a public test in China for almost a year, last year, June 6, the public testing period of many of our enterprises have cooperation, in fact, there are 4 kinds of enterprises, a kind of enterprises are multinational companies in China to provide cloud services, using cloud this platform; one is that domestic companies want to go overseas to develop their business, Global layout with Microsoft Azure; one kind is the domestic enterprise provides the cloud service for the domestic, here the big enterprise, then has the medium enterprise, this also has some is the start-up enterprise, we have made one to call the Microsoft Cloud Accelerator, this already has four period enterprise, these enterprises use each kind of different cloud service , all kinds of enterprises. So we see that we have less than a year, and we are so welcome, our account has been used up, there are now 160 commercial customers, or are already in use or will be used immediately. Also, Microsoft's Windows Azure or Microsoft Azure Public cloud is the fastest growing in the world, with nearly 60%, 500 strong companies usingMicrosoft, we add one times every 6 months, and we add one more times every 3 months. Tencent technology: Cloud This concept, has been fired 3, 4 years but the real fire is from last year to this year, why say this time point, we have to layout this market? Zhang: There are two reasons, a new technology or service, appear often there will be a process of introduction and understanding, first to thunder and then rain, in the domestic this may be 4, 5 years, the real deployment may be the 1, 2 years, we are relatively early, relatively fast, landing in the country. Another point, cloud this thing as a service, public cloud services need to spend a little time, if this thing built up, the server is deployed, this time to develop quickly, the deployment of applications, the first building this thing is a scale effect, it takes time to build infrastructure. Tencent technology: Some enterprises also want to develop independently, but later found in China generally, especially for 2C users, users do not pay, in this regard encounter great difficulties, how do you think of this market, you in the personal aspects of what measures? Zhang: Cloud computing, cloud services or the first to have a new business model, there are times when users may pay directly, there are times when users do not pay, but users like products will one day be sure to pay, for example, the mode of advertising, a variety of different ways. So I think the most important thing is to provide a product, provide the service, this is the most important, you may see the recent release of Microsoft Office to the cloud on the platform, Ipad,iphone, Android, to Android and the IPhone is also free, this free itself is not to say that we do not have revenue, We may be in other ways, which is a business model problem. Tencent Technology: We about the FTA you and a company to achieve cooperation, there is general speculation, when this market to China, you and the company set up a joint venture, what do you expect? And when the Xbox is in China, we're looking forward to it. Zhang: We are very pleased to be able to reach a strategic cooperation agreement with the Hundred-vision, the establishment of enterprises, so that the company became the first registered business in Shanghai FTA. In fact, there are a lot of content, not only the game, of course, Xbox One is an important terminal, this terminal is part of the game, on the other hand is the Home Information Entertainment center, if you look at the United States 70% people use Xbox is watching movies, surfing the internet so we think the Xbox is actually a , is an entertainment platform, is also a game platform, which also has content, we have to provide content, to be more suitable for Chinese users, as well as including video content, including the content of the game, including other content. We hope to be able to enter China soon, we have made great progress in engineering, content and team. Tencent technology: From the current point of view you think what should be in China's speed, I see you for the Xbox into China for a long time, before also specifically to you discussed this topic. Zhang: We willGood news, because look at the Xbox has a lot of technology is the Chinese team research and development, the entire Xbox is made in China, we certainly hope that the fastest speed to introduce China, service for users. Tencent Science and technology: users generally pay attention to a topic, about XP system, XP system many users are still in use, many people will think than Windows7, Windows8 more reliable, we generally concern once you stop the update, our system will continue to use the problem, you also with Baidu, Tencent's companies are working together, and how can this be a more secure system for users? Zhang: First of all, thank the Chinese users like the XP system, this product we like to use, this is Microsoft's most gratifying one thing, when I also want to let you know, XP has 12, 13 years of history, when this system development, the entire Internet situation is completely different, now the word safety is the most important, safe , privacy This is a particularly important aspect, so I hope that everyone or upgrade to W7, W8 in security has made great progress, so that Windows7, Windows8 than XP security a lot more advanced technology, have more functions, have better service. And we understand this feeling, Baidu, Tencent 360, Qihoo, Jinshan, including the domestic mainstream safe anti-virus manufacturers together to make security sharing, there is a word is, or this sentence everyone is best to use W7, W8, there are better technology, more functions, security issues.