Interview with RockYou founder: Bringing domestic social games overseas

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; April 12 News, social game developers and distributors RockYou recently announced plans to work with China SNS Social game developers, its founder and CTO Shenjia in an interview with Tencent Technology, said RockYou has cooperated with Chinese partners, The most important thing now is to bring domestic social games overseas.

It is understood that RockYou was founded in the United States, California Red Tree City, by the red shirt capital, the speed of light venture, DCM, SK Telecom and soft silver investment. Currently, RockYou has developed a variety of apps for social networks including Facebook, MySpace, Hi5, Bebo and Friendster, and is the third-largest social-game developer on Facebook.

Shenjia revealed that RockYou has cooperated with some of the country's larger social-game developers and plans to buy and distribute games in China-leveraging RockYou's influence, plus research and development and earnings experience, to help China's games distribute around the world.

Shenjia that the operation of RockYou in China is a joint venture or an independent branch, but the most important thing now is to bring the best social games overseas.

The success of Zynga, the US social-gaming developer, has inspired domestic peers, and domestic social-game developers have been brewing in the last two years of Facebook's popularity. RockYou from domestic social game developers "flee overseas" trend to smell the business opportunities, want to do "water sellers."

The following is an exclusive interview with RockYou co-founder Shenjia:

Tencent Technology: Recently a very hot topic is the domestic social game developers want to collectively "flee overseas", on the other hand, the domestic Renren, 51.com and other platforms want to stay in these developers how do you see this phenomenon?

Shenjia: Now domestic social game developers must go to overseas markets, because it is not easy to do social games at home, there are not many platforms to choose from, and these platforms are not completely open.

We have seen many companies doing well in the United States and Japan, and many domestic companies have done well in Japan, in Hong Kong and Taiwan, and now they have a good opportunity overseas.

Tencent technology: On the one hand is the domestic social game developers to "flee", on the other hand, there is news that Facebook to come in, RockYou also have the determination to go to the Chinese market development, how do you have this idea, and the domestic counterparts in the opposite idea.

Shenjia: We're doing well in America, too. Our idea is not entirely to China is to make money, most of the company's purpose is different from ours, and some of the purpose is to make how much money, the size of the company is a success, in fact, as early as a year ago we also came to the domestic and renren to cooperate.

Tencent Technology: Is it possible to think that you are big enough that you have an idea of leaving Facebook?

Shenjia: This is not necessarily the case, our company's business model and other companies are very different, in fact, the earliest rockyou is in MySpace to do program applications, rockyou This business model success you need to find a different platform.

Tencent Technology: You this time to enter China is the original thing directly transferred to come?

Shenjia: No, we're still deciding on the first strategy in China, and now RockYou's team in Japan has a pretty big office, with 26 people totally doing mobile games. Some of the games we've taken are designed in the United States and some are newly created.

Wherever we go, we always look at the platform and the culture of that country, and these things add up to what we decide to do.

Tencent Technology: Do you enter China is a joint venture or independent branch of the way you set up?

Shenjia: These two ways are considered, RockYou is now working with Chinese partners, we are now the most important thing is to be able to take the domestic game out.

Tencent technology: In fact, you can completely and "flee overseas" domestic social game developers.

Shenjia: Every company has its advantages, we do not have the domestic social game developers so powerful, but our most powerful is to promote, operate social games.

Tencent technology: You just mentioned rockyou in Japan to set up an office specializing in mobile phone games, in China, what is your focus?

Shenjia: RockYou does not have a mobile phone game plan at home, why we do this in Japan, most Japanese users are not using a PC, but using mobile phone internet, in China and the United States is not the case, they are more home computers to play, and in Japan, the largest manufacturers are mobile.

Tencent technology: Do you have specific plans in China this year? For example, how many people, and what the intention of the company to cooperate?

Shenjia: We have almost 150 people in the United States, 3-5 games a year, such games and MMO game is not the same, not to move a team past, is the game pushed out or the team in operation.