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Seobook's Aaron Wall a post a few days ago saying that an interview he made in 2005 seems to be useful today. I read it again, and it really made sense. What the high level people said two or three years ago, it still works today. So write the gist of the interview.
As before, no translation, just to say the main idea, interested can look at the original.
The interview is called NFFC, the specific identity Aaron Wall did not say, but this is one of webmasterworld.com former administrators. Needless to say, that's enough.
Q: What are your tips for finding niche markets and ideas that make money on the Internet? Do you have to match your personality and interests? or just make money?
A: Like Webgurrilla said, a project to interest him, he has to like this group of people, like what they say. For me, SEO is not a mechanical process, but an emotional process, must be 100% input.
Q: Do you think SEO is a business model and has extensibility?
A: To tell the truth, I don't see any extensibility. The best SEO services you can get are from personal advisors. Recruiting graduates who study marketing does not improve the quality of service, often on the contrary.
Q: I believe you have shifted from SEO services to doing SEO for yourself, what made you decide to do so? How did you find the supplier to cooperate?
A: It's a long story. To put it simply, I have a client, I took him 25000 Yuan, one weeks to complete the project. I thought I was really smart. By the end of the year, my client earned 5 million because of my one-week job. That's when I realized how stupid I was.
We do not cooperate with suppliers, we create the company, direct production or purchase, we do from raw materials to after-sales service.
Q: In general, it's hard to find SEO like yours. Should SEO services be outsourced? What aspects should be examined when hiring SEO?
A: Looking for SEO is very difficult, mainly because most of the customers are very lazy. There are not many companies that occupy an important position in the operation of the Internet. They need to do a serious investigation.
Very strange is, not all SEO and I go the same road, there are many experts are happy to take SEO service contract. But the only way to find these people is to introduce each other. So if you don't know a good seo, you can't find other good seo.
Q: I used to sell my ebook for half of my current price, and I didn't want to raise the price. You've been bothering me until I really got the price, thank you very much. What makes you believe I should raise the price one times?
A: People tend to link price and quality together, high quality products should be charged higher prices.
Q: You have a lot of forward-looking comments in forums and other places, how do you have such a perspective? Can I sell my ebook after 5 years? Or should I look for another business model? 5 years later, will the network of new people can do their own SEO?
A: I do not say that SEO is dead, personally think SEO more and more important. Perhaps SEO company as a business model has great pressure, but SEO itself is not the case. I think SEO is an emotion, is the interaction of people.
Q: After a lot of Web sites are built, start figuring out how to make websites stand out. How do you know an idea is suitable for the internet?
A: I think the best brand, the best website, are the personal characteristics of the creator. Don't be afraid to be yourself. There are 500 million people on the Internet, and not everyone will agree with you. Or, to put it another way, the best websites say: We do this, we do it. If you don't like it, please leave.
Q: Are most businesses supposed to have more than one site? Under what circumstances should multiple Web sites be run? Is there a problem running multiple sites?
A: I can only tell you how we do it. We now have fewer sites than we did 4 years ago. At the same time, we now have a 90% less web site than we planned 4 years ago. Webmaster is now facing a very challenging environment, the limited resources to concentrate is more sensible.
Of course, marketing needs to have a greater impact on making this decision. Multiple channels are useful on the web, and they are also useful on the web. The only thing I have to say is that if you can't sum up the difference between two websites in one sentence, you might as well just do it.