Interview with Silicon Blue Asia sales Vice President Rai 40 NM FPGA storm Mobile/flat

Electronic enthusiasts network: Target action Device market, Field Programmable gate Array (FPGA) manufacturer of silicon Blue (SiliconBlue), a few days ago published 40 NM series of FPGA products Los Angeles, respectively, locking plate device (tablet Device), Smartphone (smart phone) market.

Rai, sales vice president of Silicon Blue Asia, said smart smartphones and flat-panel devices for function, performance requirements are not the same, the former requirements to achieve longer battery endurance, the latter demand for higher quality (HD), 3-D (3D) image, will be for low-power, high resolution efficiency (up to 1,920x 1,200. The demand is more earnest.

Rai, vice president of sales in Silicon Blue Asia, said 2011 silicon Blue revenue will grow significantly, mainly because more action devices have been imported into mass production.

Compared with the previous generation iCE65 65nm process, Los Angeles uses a more advanced 40nm process to develop a smaller, lower power and lower cost FPGA. In addition, the series supports high quality image transmission interfaces such as low voltage differential signal transmission (LVDS), Mobile Industry Processor Federation Interface (MIPI), and Tandem low-power Wafer Media Protocol (SLIMbus) to meet the demand for high quality image transmission of flat panel devices and smart phones. Also, given the importance of the sensor in the action device, Los Angeles also enhances sensor transport interface support, such as internal integration circuits (I²C), Tandem peripheral Interfaces (SPI), SLIMbus, Universal asynchronous Transceivers (UART), second-generation universal sequential streaming (USB 2.0), Integrate internal circuit sound (I2S), secure digital input and output (SDIO), etc.

In the face of flat-panel manufacturers in succession to reduce shipments of news, fear that the second half of the tablet device market dust. Rai stressed that all of the silicon Blue product line will not only bet on the single action Device market, and Los Angeles also for the tablet device and smart mobile phones developed HX series and LP series FPGA, bullish smart phone market demand is strong, so will not be affected by the second half of the plate device shipments less than expected impact.

At present, Los Angeles has samples available to customers, and will be introduced in the fourth quarter or the first quarter of 2012 production, the next generation of San Francisco series of products, is expected to be released this year in the fourth quarter, will enhance the high quality and 3D performance. In addition, silicon Blue is expected to launch the 28 NM production in 2013, code-named Portland Series products to be committed to meet the operational device smaller volume, energy saving, Low-cost and high brake series requirements.

On the other hand, the observation of the Programmable logic components (PLD) entry barriers High, customers rely on PLD vendors to provide system integration support services to achieve shorten the product development time, the purpose of rapid listing, so the silicon Blue has been launched cmd (Custom Mobile Device) design services, According to the customer's system requirements, silicon blue to provide customer-made wafer, and from the system architecture, design plateau to mass production phase to provide complete technical support, supplemented by a wide range of familiar silicon intelligence (IP), to reduce the mobile device customers to develop the technical threshold. Rai mentioned that the current CMD has successfully assisted three stars (Samsung), LG (LG), Tian Han, NTT DoCoMo, Aaeworld and other action devices manufacturers to successfully import intelligent mobile phones, tablets, E-book readers, digital cameras, portable multimedia player (PMP) and other action devices mass production.