Interview with the founder and CEO of Han Court hanting: from the godfather to the Yeh

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Recently, the Nasdaq (micro-BO) listed in the domestic 3 budget hotels in the two quarterly results, the Han court to net profit Year-on-year increase of 70% of the performance is significantly better than 7 days and home.

Han court can have such a good performance, in the eyes of the industry, this and the company's founder Hanting strategy is inseparable. And this reporter in the Chinese court released during the interview of the industry called "entrepreneurial godfather" of the Chinese court CEO Hanting.

Three degrees to push the start-up companies to market

August 22, Shanghai's sky under the intermittent rain, but also eased the hot weather in recent days in Shanghai. The dialogue between reporters and Hanting was conducted in a "courtyard". Accompanied by the patter of rain, the reporter met the legendary person face-to-face, but also learned the future of the Chinese court strategic plan.

This lets the reporter associate to hanting for the hotel name uses Han court word, the court is intended to give people quiet, beautiful association, so named Han court, and the reporter and the Chinese court CEO Hanting Dialogue is in this quiet, beautiful courtyard.

In the Courtyard pavilion, hanting a casual dress, the upper body black T-shirt, dressed in jeans, hanting with the usual sign-style smile and not a big boss of the gas field, but from the bit of their mannerisms or the "entrepreneurial, Big Boss" demeanor revealed.

Hanting said that he wanted to make the Han court as a lifelong career to do. Of course, in many people's opinion, this sentence may be the voice of every entrepreneur, but, for hanting, this sentence has a different meaning. Because before Hanting founded the Han court, he as the founder of the company has carried Ctrip, such as home successfully pushed on the Nasdaq market, and the successful listing of the Han court, Hanting is the third time to push the start-up companies on the capital market, Hanting created a 10-year period to complete 3 companies in the same capital market listing myth, so, There is the name of the Godfather of entrepreneurship.

For hanting to run the Han court as a lifetime career to do and no longer continuous entrepreneurship, in hanting view, not my ability and energy do not allow it to start again, but in the continuous entrepreneurship, hanting feel that there are not too many challenges, and how to an entrepreneurial enterprise from entrepreneurship to growth to a huge group, And to become the industry's eldest is the most challenging thing, hanting in the budget hotel this stage for their own to create a new brilliance, that is to make a Han court is not only a budget hotel image, but a multi-brand hotel group.

"We have Han court, All Seasons Hotels, Friends Inn and just acquired the star, now the Han court is also doing high-end hotel, the name has been taken away, called the Jubilee Hotel, will open this year." Hanting told reporters, but for the first shop of the Jubilee store address, Hanting said not in a front-line city, nor in Shanghai, although not the first star hotel address published, but this high-grade super star hotel in the near future will open.

Create multi-brand hotel group

Looking back on the historical stage of our country's economy hotel, it can be said that in recent years, China's economic hotel development is swift and violent, has been listed 7 days, such as home, Han court in the country to open the speed of the shop is amazing, and has not yet listed Greentree Inn is also in the layout of Mergers and acquisitions, restructuring, and the opening of a horse-racing enclosure are the portrayal of the current economy hotel. And the hanting of IT industry pay more attention to the brand building of enterprises, from the traditional reservation hotel to the entire Han court system construction, its professional skills are used in the Han court, with hanting words, we are the best hotel, we have to let customers feel a word "good" in the Han court. Hotels are not just brands, there are services.

From the first shop in Kunshan opened to the present, has gone through 7 years, and the Han court has developed into a Han court, All Seasons Hotels, Friends Inn, star 4 brands, and the new high-end hotel is the company's focus on the development of a future strategy. The future of high-end hotel share to Jinghanting of about 10%, while the high-end in 30% or so, the budget hotel is still the Han court's main. ”

In the face of the current market, high-end business hotels are increasing, and the local characteristics of business high-end hotels are countless, then the Chinese court to enter the high-end hotel is prepared to come or a moment of impulse? Will the high-end hotel strategy drag down the performance of the already steadily growing Chinese court?

This is not a problem for the entrepreneur, because before Hanting return to the CEO position, the Han court's expansion strategy has already acted, and conducted a variety of visits. "The Han court's goal is to create Multi-Brand hotel group, now has a hanting, All Seasons Hotels, Friends Inn and Star-cheng (middle-grade hotels), and high-end hotel in the Han court has already been in operation, the first store believes will soon open." "Hanting said.

In Hanting view, the Chinese court after the listing of funds in the first few years has not been good use, and open a new store is also used by its own funds, in the absence of funds, the Han court expansion will continue, because China's hotel market just preliminary shape, the future market is huge. And Han court to do world-class hotel group, middle and high level hotel is necessary, but the proportion of the three are different. "Luxury hotels in the future accounted for about 10%, in the middle-grade hotels accounted for 30%, while the budget hotel is still the main product." "Hanting said.

The hotel industry will usher in Gold (1697.60,1.60,0.09%) ten years

In the misty rain in the cozy chat about open shop entrepreneurship, the reporter read the entrepreneur attitude towards the cause. And hanting from behind the scenes again to the front desk, its value is not the CEO position, but the enterprise needs him to come out again. And for this from behind the scenes to the front, hanting use the word "metamorphosis" to describe their Hanting, that is to say, hanting again stood to the position of the CEO of the Chinese court next have a new action, let the Han court to meet the "metamorphosis."

In Hanting's view, China's hotel industry from the previous expansion to the present operation, the hotel industry has gradually grown up, but this is not the hotel industry's "ceiling" market, and China's hotel industry is about to usher in a new golden decade, the future development of the Han court faces many challenges.

"Han court to expand, build Multi-Brand Hotel Group company, then it will need to spend more money, and high salary dependents need money, and the person who can decide these things, only me to make this decision." Hanting a humorous answer to a reporter's question.

and hanting business acumen and for enterprise development racked their brains, in the Han court staff eyes are obvious to all. "When the season is invited to take part in some activities, he will say how good it is for the company, and if it's not good, what am I going to do?" The hanting is also a carefully planned decision after the hotel expands.

In fact, in order to the future development of the Han court, hanting "Mountain" after the use of high-paying dependants, adjust the wages of workers. In addition, the Chinese court renamed imminent, the purpose is to give the Han court the future development of a better position. And its drastic march into high-grade star hotel, for the Chinese court to develop into an international multi-brand hotel group has taken a substantive step. The upcoming opening of the Jubilee Hotel, the Han court's brand will also increase to 5.

According to the Han Court two quarterly results, as of June 30, 2012, the Han court has 863 hotels open, 377 hotels are in preparation, opening stores covering 131 cities in China. Earnings data show that hanting Hotel group maintained a healthy development momentum.

From the Han court's two-quarter earnings can be seen, the Han court 97% occupancy rate is undoubtedly a big bright spot in the earnings. This occupancy rate reached the level of the World Expo. The Chinese court net profit and occupancy rate in the two quarter of both significantly increased, but also further prove that in the macroeconomic situation in the downward cycle, excellent budget hotels with high resistance to risk.

In this regard, hanting that the Han court this quarter occupancy rate growth is the main reason is that the success of the Han court of Multi-Brand combination to expand a number of high-quality high potential market, and the domestic business travel, tourism market for budget hotels have a large number of rigid demand. At present, all Seasons Hotels and Friends Inn in Hanting are developing faster than the average growth rate of the group. "We believe that China's domestic tourism market will continue to grow rapidly, hanting hotels will continue to develop." ”

In Hanting's view, the quality of membership system is to maintain high occupancy rate of the important support.

According to the results, as of June 30, 2012, the Chinese court has more than 6 million members, including individual members, network members and business members. These active members contributed more than 80% of the sales night to the Han court this quarter. 80% of the member occupancy contribution rate occupies the industry leading position.

"Han court in the expansion and acquisition of the strict audit, not all with money to find the Han court of the people can get the approval of the Han court open shop, this is the Chinese court is different from other budget hotel features." China's hotel industry has a huge market prospects, Brand is a major advantage of enterprise competition, the Han court to pay attention to the brand's training and member experience services, the Han Dynasty to do is a "good" word, so that the guests can experience the good word. Hanting stressed.