Interview Zhang: The search market has just started Bing has great potential

April 9 Evening News, during the Boao Conference for Asia, Microsoft's global vice president, Microsoft China Research and Development Group president Zhang in an interview with Sina Finance, said that the search technology, market or, has just begun, Bing has great potential.　　The following is a transcript of the dialogue: Sina Finance and Economics: In fact, this year, the focus of attention is also in search of this piece, many people now say as Microsoft's Bing is a good opportunity to develop, how do you think of this big trend? Zhang: If you look at IT industry development, cloud computing is an important trend, search is the most important application in cloud computing. After the launch of Bing last year, there has been a lot of progress on both the technical and market fronts, with over 11% per cent in the United States. In addition, and Yahoo also in research and development to reach a strategic partnership.　　If combined with Yahoo's market share, we could reach almost 30% in the US, which has a positive impact on the entire Internet market, consumers and advertisers, because it offers more choices and more competition. In China, we are now engaged in a very large team, the team will have some new products out.　　Now of course we are far from the market leader, need more input, need more patience. Look at Bing's search technology, which is different from other technologies, such as searching a keyword and giving you a bunch of links to a lot of websites. The search should actually give you the answer, is a decision engine, not a lot of web site links.　　The search technology, the market, has just begun, and Bing has great potential. Sina Finance: You mentioned the team, in fact, we also particularly regret, when Lurkey to visit China, but also with Sina about an interview, but due to the time is too tight, canceled off.　　Although this piece is not directly to you, but r&d this part in China or under your department, is there any specific research and development strategy can be disclosed to us first? Zhang: Look down in China and Asia-Pacific, we cast the focus, search, cloud computing is a very important direction. For example, in Beijing we have an Asia-Pacific Search Center, which has more than 300 world-class researchers and engineers, plus a large advertising platform and team. Their research and development products, in fact, are global-oriented and part of the market for China, Korea and Japan. Here are a few aspects, the first aspect, we want the search engine to be more humane, it understands the person's habit. In addition, we hope that the entire search engine has a new user interface, more humane, and more choices. Overall you will see in multimedia, Image search, Academic search, map, we still have advantages.　　For the most part, we have a distance from the leader. Sina Finance: The last question, in fact, you also mentioned that lets the user feel more humanized user experience, but in fact everybody may also have this kind of feeling, once he's used to some kind of tool, is it more difficult to change?　　What are the user feedback you are facing from Bing? Zhang: Because now a lot of research and development and products, now the product is in English, we collect a lot of English feedback is relatively positive. Many people think that we are searching for products, searching for details, such as tourism, all vertical industries, and the relative functions can be stronger. Some people think that our user interface is more user-friendly, such as its photo function, multimedia functions.　　Overall feedback was good enough to see Bing's market share rising in the US, so it was quite optimistic.　　Sina Finance: Will do bidding rank?　　Zhang: We have a clear idea of what is natural and what is the result of a commercial ad in the current Bing search engine. Sina Finance: Understand, actually 2010 years later many people say Chinese search engine market share will have a redistribution or is a very big change, do you think "Bing" future goal will be how much?　　How difficult is it to achieve this goal? Zhang: Look at the search, whether the market or the product or technology is just beginning.　　So, for Bing or for other companies, there's still a lot of room for innovation, and I'm optimistic. Sina Finance: Thank you.