Interview: Zhang Tin, president of Ashley Group

Finishing: Pregnant baby child Business Network [Moderator]: Everyone netizens: Good afternoon! Thank you for your attention to the current video interview of the Daily, we are very happy to invite Mr. Zhangli, president of our studio today. Zhang Hello, first of all thank you very much for visiting the daily.　　First of all, please say hello to your net friend. [Zhang Tin]: Dear friends, Hello! Today I am very happy to be a guest on the daily. is also my first time to participate in the online forum.　　I'm really happy to share a little topic with you. [Moderator]: I was in the early chat with Zhang and learned that Zhang always this person is very low-key, has not appeared. Today the Daily is also very honored to invite you to visit.　　We know that after more than 20 years of ups and downs, and now can be said to be a household name, can you tell us about the first phase of the business enterprise? [Zhang Tin]: I started my business since I was 19 years old. I'm 44 years old now. are step, do it. The most important thing is to operate in good faith and operate according to law, which is very crucial.　　Although the road is difficult to go, but you must go down, do good faith management. [Moderator]: It should also be the purpose of the success of Ashley Lee.　　As you said just now, when you started your business at the age of 19, how do you want to do it? [Zhang Tin]: did not expect to have today.　　Our country's reform and opening-up, adhere to the road of Chinese characteristics, only to come today, I think is very good.　　[Moderator]: How many people are there at first? [Zhang Tin]: because we are a family-owned enterprise, a total of more than 10 employees. And then I did it one step at a while. At first there was no powdered milk, and slowly in 1996, in the domestic bad sales, I want to do a brand, must be known throughout the country, with a certain degree of universality, if the formula can be done to success is a lifetime thing, whether it is 100 years later, or 200 years later, this product is left behind, we were still inspired,　　Some companies in the United States after seeing this formula, I have a friend said that in our milk powder, your current sales are very good, such as adult milk powder, baby milk powder sales are very good, so we began to push milk powder. [Moderator]: Could you tell us something about Ashley's current situation?　　Including the status of management or size. [Zhang Tin]: At present, we are proud to be a national brand. Through our continuous efforts, strict control of our quality clearance, so that we have the product of the national brand, exempt products and so on. Including China well-known trademarks, China's famous brand products, including ten food safety enterprises. But when an enterprise wants to do this, the most important thing is the brand building. Because the brand construction includes many aspects, including the talented person's introduction, the product control, the market promotion and so on, all is starts in a brand construction. So I think we in the brand is also done a very solid work, can be said in the past more than 20 years, we insist on building yaRaffles brand, bit by bit, make this brand stronger and bigger, I think this is step came. The most important thing is, a product to do well, first of all, your product quality to be controlled, people to eat your product, first of all, look at your quality.　　In terms of quality and safety is very strict, can be said at present, in the food industry, our laboratory is still first-class, can be said to be world-class, at that time, investment in this laboratory has more than 10 million, 1995 years before the laboratory certification, we have won the award has reached more than 140.　　[Zhang Tin]: After we had this lab, I was very relieved. [Moderator]: Food safety is the most fundamental as a business, but also the most protective of the things on the one hand.　　We have developed to today, we should say that the achievement of a series of products to adapt to all kinds of people, here you can not give us a general introduction, because you are the family of the Li, you to give us a netizen to introduce what the products? [Zhang Tin]: At present, the most important thing is the milk powder series. Milk Powder series is mainly infant milk powder series, infant milk Powder series is our hardcover series. Recently introduced a new high calcium milk powder. Of these kinds of milk powder, at present, in the domestic and foreign, we have ranked in the top three sales.　　I think a product, to consolidate the quality of products after good, to be in the marketing channels, marketing network work hard to introduce this good things out, good products, consumers can accept. [Moderator]: You just said that we are not only a variety of products, but also we continue to develop new product. It depends on the company having a very large research and development organization.　　Zhang, how much money does Ashley spend on research and development each year?　　[Zhang Tin]: Research and development is innovation, is the development potential of enterprises, we have invested in tens of millions of product development every year. [Zhang Tin]: Because the brand, the most important thing is to improve product quality. Because of our milk powder, investment in science and technology content is also relatively large, at the same time, we in several domestic bases, especially in Shanxi, we and a Danish company to invest in an Asia's largest single production of milk powder production base.　　Can deal with fresh milk 1000 tons to 1200 tons per day, currently in China is the largest milk powder production base.　　[Moderator]: It should be said that a good solution to the problem of milk source. [Zhang Tin]: including we are now in several bases, Shanxi, Qiqihar there are also bases, in Zhengzhou is also in the establishment of a new base in Guangzhou is also under construction.　　So we form a layout in the Cardinal.　　[Moderator]: You have just been mentioned that Ashley is a brand, I believe that our brand is very successful, because I was a child until now, after more than 10 years, I remember that the ads can be remembered as the only one of the few. [Zhang Tin]: In fact, our brand is also very solid, from 1986 until now, advertising has not broken. It has not been broken, the U.S. milk powder brand prosperity period has only been maintained for 24 years, today is very highHing, our brand has been more than 24 years. In China, to really find a decade above the brand, very few. So many enterprises are a flash in the pan, an enterprise to do stronger and bigger, enterprise management, the ability to resist risk is very important, can not blindly input.　　So in your business after a very big, your department management, there will be very good, but tomorrow may not be able to do farther, so I think the enterprise bigger, must be down-to-earth, know what you need most, so the ability to resist risk is very important. [Zhang Tin]: Of course the most important thing is the talent mechanism. Be inspired!　　I think to strengthen internal management, strengthen internal learning, and always motivate employees to work hard to open up. [Moderator]: This kind of enterprise also attracts a lot of graduates, I heard that some of the talent of the Italian people are after graduation directly into the Italian.　　is the incentive mechanism or training mechanism that you just mentioned should be an attraction? [Zhang Tin]: After a new employee comes in, there is a series of training. He is trained for at least one weeks. The most important thing is that his skills training is very critical. An employee's professional shortage, after the induction, the enterprise damage is very big, to his personal damage is also very big. First of all to be responsible for each employee, you have to teach him, cultivate him, and then let him post. So every year the company's training mechanism is spent a lot of money.　　I can save other money in the enterprise, but the training money, I think can not save. [Zhang Tin]: After a new employee comes in, there is a series of training. He is trained for at least one weeks. The most important thing is that his skills training is very critical. An employee's professional shortage, after the induction, the enterprise damage is very big, to his personal damage is also very big. First of all to be responsible for each employee, you have to teach him, cultivate him, and then let him post. So every year the company's training mechanism is spent a lot of money.　　I can save other money in the enterprise, but the training money, I think can not save. [Zhang Tin]: This involves the shaping of corporate culture. Training is the best benefit, you may earn less today, but you will add value tomorrow, so today you are making very little money, but tomorrow you learn a lot of things, I will improve faster. The most important thing to do is to let the enterprise development, so that employees happy.　　When employees work in the enterprise, he is very happy, very happy, very happy to serve the enterprise.　　[Zhang Tin]: Thank you very much for the interview. [Moderator]: Thank the Group for its contribution to the public welfare undertakings, but also thanks to the company to bring us so many products. This interview is here, thank you for watching, we'll see you next time.