Into the "Face eating" era

Source: Internet
Author: User
Keywords E-commerce brush face payment
Tags alipay communications communications industry digital how to information internet + it is

The

"face pay" sounds a scene that only exists in sci-fi movies, but it has recently been shown in real life. In the world's most famous it and communications industry event CeBIT, Ma Yun to German Chancellor Angela Merkel and China's deputy Prime Minister Kai-smile to pay face technology, the scene brush his face, bought Taobao last 1948 Hanover commemorative stamps, and the stamp to the exhibition.

However, face recognition technology is now only as a technical reserve, only in the case of technology maturity and regulatory recognition, will be promoted.
into the "face to eat" era
ant smile to pay sweeping face technology is by the Ant and face++ Financial Cooperative Research and development, in the payment certification phase after shopping by sweeping face instead of traditional password. Alipay last April Fool's Day show "empty Pay", it's not just a joke. Today, with mobile payments and internet finance so advanced, it is not expected that the life of getting rid of passwords and fulfilling identities and payments based on biometric recognition of facial features is coming into reality.
In fact, in the banking industry, the application of face-brushing technology is not far off. Recently, Jiangsu Bank has completed the preparatory work, will be in the remote account, remote teller machine and other areas to increase the use of face recognition. The line of "brush face" technology, will use the "Ministry of Public Security National Civil Identification Number Inquiry Service Center" to provide national citizenship information certification services, real-time dynamic update, can more effectively control the cabinet surface business, artificial identification of operational risk. It is understood that in the financial field, the advantage of face recognition is significantly higher than the existing identity card recognition or artificial discrimination.
and a few days ago, Fujian Wing payment is also the first in the country to take the lead in the face recognition payment, to achieve a true sense of free card-free payment. It can be seen that as the advanced mobile payment technology, the biometric payment represented by the face recognition payment is assembling the third party mobile payer's strength contest, becoming the next focus of the development of mobile payment, and also indicates that the domestic mobile payment industry has formally entered the age of biometrics from the era of digital cryptography.
Face recognition Advantage more
Interestingly, face recognition, a technology that sounds extremely sci-fi, is easier to generalize in practice than many other biometric technologies, such as fingerprints and Iris, because almost all users can participate at zero cost.
First, face recognition does not require the user to submit photos, according to the relevant provisions, qualified institutions in the need for face recognition, can be to the National civil Identification Number Inquiry Service center to apply, the acquisition of photos and the department's authoritative photo gallery after the match. In other words, the user in the face recognition, just open the phone or computer camera, to their own face to shoot, in the smartphone has been fully popularized today, this participation threshold can be ignored.
Second, users are easy to worry about privacy issues, in the face recognition area can also be effectively avoided, because the source of the photos is extremely authoritative, at the same time, a unique "desensitization" technology, can be blurred image processing to the naked eye, only the computer can recognize the images, so as to protect the privacy of users. Therefore, for digital passwords, face recognition belongs to biometric technology, more confidential, and passwords are not easy to lose.
for Mayun brush face payment technology, Lenovo Group, Yang Tai-chan Association musicThe fund's vision, called face recognition payments, was face++ technology, an angel investment made by Lenovo's Fund in 2012. And Kai-Fu Lee also revealed that face pay is based on innovative factory investment face++ technology. Can be seen, with the increasing competition for mobile payments, brush face payment will undoubtedly inject new blood, this will also pay the future competition focus of the enterprise, therefore, the Internet big guys are actively concerned about and investment in face payment technology, you can say who first step, who or will seize the opportunity.
Face payment Risk
It can be said that face pay is a big trend in the future payment area. But for the beginning of the brush face payment, there must be a lot of imperfect places. A Alipay business owner said that face recognition technology is currently only as a technical reserve, the current technical and regulatory aspects of the landing conditions are not available, only in the technical maturity and regulatory recognition of the situation, will be promoted.
Yes, face pay is fashionable, but there are still too many loopholes in the new technology. Like the traditional digital password recognition and fingerprint recognition technology, face payment needs to be validated against the information stored in the system. In many people's eyes, the facial features are very unique, which makes the face payment security is the maximum protection. However, some external factors will make the face pay too much risk.
Risk one: replicable. Replication is the most common means of cracking passwords, and stealing digital passwords, as well as fingerprints to decrypt the means has been quite common. Similarly, facial features are easier to replicate. People are exposed to the outside every day, and by taking pictures, they can get a person's facial features and replicate them.
Risk two: instability. Human facial features are unstable in some cases. For example, when a woman makes a make-up, the facial features change and the machine is unrecognizable. Even without makeup, wearing sunglasses or wearing other accessories, will also affect the accuracy of face recognition. In addition to makeup, allergies, injuries, plastic surgery will lead to a great change in facial features, which is undoubtedly a potential risk of face recognition technology. In addition, the industry also suggested that the twin facial features are very similar, brush face payment how to distinguish it? Not only that, but also the legal policy barriers need to be perfected. For example, brush face will not disclose consumer location information, resulting in privacy disclosure. If unscrupulous criminals use face payment to obtain the facial features of consumers and apply to other aspects to cause legal disputes how to solve? Brush face payment involves many legal issues, from payment security, to personal information, from regulatory policy to human relations disputes, it takes time to solve.
in the final analysis, face recognition technology is a system engineering involving sampling, algorithm, recognition and many other technical links. Although face recognition technology has been used in attendance, security and other fields, but this technology still has a lot of security risks. Therefore, Alipay introduced face recognition technology needs to be treated with caution.

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