Into the recent hot situation situational awareness of new application: Circle

Involved in emotional tired dating site has been an endless stream. According to foreign media reports, the app store has recently emerged a new application called Circle, which is another application into the hot, context-aware geo-location service industry that used to create Likealittle, an anonymous dating site on campus Competitors include Highlight, Banjo, Meetup and Glancee, which was recently acquired by Facebook. Recently, the company began to shift its focus to the newly launched Circle of Applications.

Highlight previously released at SXSW is a passive LBS dating application that helps users discover and make friends with whom they share common interests and interests. Circle is also a similar application that allows users to discover nearby friends on the same social network, but unlike Highlight, it allows users to control who they are sharing with.

First, users can download Circle from the store and log in with Facebook Connect. Circle automatically extracts your work and education background information from Facebook and adds it to Circle's network.

On the loading screen, "Who is nearby," you can see your geographic location, your Facebook friends around, and users who share the same social network. Circle only shows users in the same community, such as alumni group, work group and friend friends, of course, the user can also turn off this display function.

In addition to the Facebook social network, Circle also builds its own dedicated mobile network groups such as the community groups based on the themes of YCombinator, Stanford Alumni, Harley Davidson, Army Veterans, A16Z Founders, and TechCrunch. Circle's founders said that in the future, users will be allowed to create social networks themselves, and currently, users who want to create a personalized theme community can send requests to info@discovercircle.com.

The user can set a physical distance range that shows the geographical location of a friend, from a few steps to an infinite distance. Similar to Highlight, users can not turn off geo-location updates, but unlike Highlight, you can filter out certain users and turn off reminders for certain friends or groups of users. You can also set it up on each of your personal networks in an incognito manner, such as when you do not want your former colleague to know you're hanging around in Vegas.

Evan Reas, co-founder of the company, said: "In fact, all the company's products are trying to solve the same problem of how to reduce the resistance of people to communicate offline so we developed the Circle application and decided that it was a solution The best product of this problem, Circle is like a "virtual gasp" aura that floats over the heads of people in the real world, helping to connect people and things that might be of interest to the people around the location. Adding a layer of such a virtual situation is a reduction The best way for people to communicate resistance. "

He also revealed that the company also optimized Circle applications to minimize iPhone battery drain. "A common problem with social localization applications is battery drain and privacy issues, and we do this by offering a simple way for users to choose the objects and things they want to share and to achieve geolocation without damage to the battery. A big difference."

Likealittle, behind Circle, has completed $ 6 million in funding with investors such as Andreesen Horowitz, Michael Arrington, Ashton Kutcher, Mark Pincus, Joshua Schachter, Dan Rosensweig and Lee Linden.