Introduce several means to promote purchase desire

Absrtact: Do the electrical business product friend all know, under the same condition, constructs the different atmosphere, uses the different means, the user buys the purchase desire to be different, the shopping center 51 promotion, Taobao double 11 activities, will let your desire double, buys many things

As a friend of electrical products know, under the same conditions, to create a different atmosphere, using different means, the user's purchase desire is different, shopping malls 51 promotions, Taobao on the double 11 activities, will make your desire doubled, bought a lot of things to the money bag ransacked.

This paper introduces several methods to promote purchase desire--1. Accessibility 2. Quick 3. Stay time 4. Brand Loyalty 5. The scarcity effect 6. Time Funnel 7. Reduce wait time 8.9.10. Sense of achievement 11 gift 12. Hunger Marketing

1. Availability

Buy the entrance need to be dominant, guarantee to buy at any time, this is a typical open source, click to buy more people, the final deal more. Just as supermarkets, need to do their best to all kinds of walkways, escalators on both sides put on the same goods, so that users can be readily accessible, everywhere are goods.

2. Fast Sex

Loss rate is a funnel, the less the number of clicks, the less likely the loss. So once the user clicks on the purchase, take as few steps as possible to help the user complete the payment and reduce the branching process. Recently paid treasure and micro-letter has been paid to reduce the process to 1 steps, if it is a small fast payment, Alipay Click After purchase, even the password without input, the direct payment success. In this case, users have no chance to go back, how can conversion rate is not high?

3. Stay time

Stay longer, the more likely to buy, just like in the mall with a shop to try the more clothes, the more not bear to buy nothing to go, Taobao on the same. Beautiful said Mushroom Street is more in-depth browsing the N multiple step, decide what to buy. is also why so many e-commerce in the community, do the reasons for information. For ordinary stores, your product is too small, the description is too short, and no other interesting information outside the product information will make your store less competitive.

4. Brand Loyalty

Enhance user awareness of the brand, enhance trust, users will pay for the brand. That's why so many vendors spend their money on advertising. Apple's brand effect has allowed the iphone to iterate over the iPhone5 and keep selling, and users are willing to pay for Apple's brand. Millet Big Chinese self-service mobile phone brand trend, the main "for a fever", noble but not expensive brand wide by students and white-collar like, brand effects of a MI2, MI3, even millet TV, millet power supply.

5. The scarcity effect

There are only 1 pieces left to buy quickly. People always yearn for what is impossible, this is a taste of the forbidden fruit mentality. The train station near the perennial Big Horn shouted "Last Day clearance Sale" Is this truth, passing people will not be tempted to go in, but "the last day" a shout is a few years.

6. Time Funnel

Countdown, only 10 minutes left, users will be worried about the loss of purchase.

7. Picking up cheap psychology

Use discount/discount, the original price of 10 yuan, the current 10 yuan, as the original price of 15, current 12 buy more people.

8. Reduce waiting time

Waiting time is an important measure of user satisfaction due to page loading time, walk through the shopping process time (including registration, registration of personal information, etc.), customer service response time, shipping time, delivery time is the sum of waiting time, of course, is not simply added. In the field of E-commerce, I think of the waiting time as the indicator: when users want to buy a product to the user to receive the goods in the process users need to overcome the obstacles. More than just time, if there are some strange things in the process that hinder the user, then the wait time will be extended indefinitely until you optimize the site process or create a call center.

9. Compare

When you have a platform to compare two packages which is more affordable, two mobile phone which performance is better, you will be easier to pick one. So if you want to sell a commodity, it is best to match a cannon fodder B commodity, used to compare, compare the advantages of a commodity, so that users will not hesitate to buy a.

10. Authority

Certain authoritative recommendation of things, will let everyone tend to agree, will follow the footsteps of authority, some prospective scholars, corporate bosses, film and television stars have similar influence.

11. Sense of achievement

Give users the right to experience, free experience coupons, let users enjoy the priority you provide the functions and services so that he has the capital to show off to friends, until the service expires, users will naturally voluntarily pay to continue this sense of achievement.

12. Gift

Gift coupons, points, and small concessions will give users an extra desire to buy. For example, buy instant noodles gift chopsticks, users will buy instant noodles for chopsticks.

13. Hunger and thirst Marketing

The company that is good at hunger and thirst marketing, that is, hype the brand, and provoke the purchase desire. People tend to think most when they want to, when a commodity is easy to hand, but it is not rare, but when a commodity needs to buy, appointment, invite friends to purchase, but rather eager to buy.

To promote the purchase desire, good goods is the hard truth, when the goods good enough, and then add some icing on the cake, it is bound to make your users crazy.