Introduce the relationship between e-commerce and network Marketing

E-commerce can also refer to the use of simple, fast, low-cost electronic communication methods, buyers and sellers do not meet a variety of business activities. Generally in the Web site to obtain supply and demand information (such as chemical, clothing and other industries, such as product information) so that the conduct of transactions can be called e-commerce, such as the specific types of products, supply and demand information site can also be called e-commerce sites, not necessarily all models must be identical, The real goal is that both sides have never met to successfully engage in a variety of business activities at a low cost electronic communication mode.

The mode is different, the electronic commerce is the Internet Explosive development direct product, is the network technology application brand-new development direction. The openness of the Internet itself, the characteristics of global, low-cost and high efficiency also become the intrinsic characteristics of e-commerce, and make the electronic commerce greatly surpass the value of a new trade form, it will not only change the enterprise's own production, management and management activities, but also affect the economic operation and structure of the whole society.

Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on international Internet, using the interactive of digital information and network media to assist marketing target. Weiber that the most intuitive understanding of network marketing is customer-centric, network-oriented, in order to achieve the purpose of a series of enterprise activities.

With the rapid development of information infrastructure, communication technology and the corresponding software upgrading, electronic transactions and payment means ... The wider expansion of the Internet (Intemet) and electronic Data Interchange (EDL) has made traditional marketing face a revolution, and network marketing has emerged.

In terms of time, the emergence of E-commerce concept before the network marketing.

E-commerce was first produced in the last century in the 60 's, the 90 's have been developed rapidly. The main conditions for the emergence and development of electronic commerce are: the wide application of computer. and network marketing is with the development of modern science and technology, the change of consumer values and the fierce market competition and many other factors, emergence and rapid rise, the most important condition of network marketing development is: the change of consumer's value concept.

In the literal sense, the network marketing concept is bigger than the electronic commerce.

Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities that are carried out in order to realize the overall business objectives of the enterprise and to create an online operating environment by means of Internet. ”

E-commerce is usually refers to in a wide range of commercial trade activities, in the Internet Open Network environment, the buyer and seller do not meet the situation, the realization of a new business operation model, the emphasis is on network sales to obtain commercial profits. Network Marketing (cyber marketing) refers to the use of online networks, computer communications and digital Interactive media to achieve a marketing approach, stressing the network interaction with the target group.

From the various systems involved, network marketing and E-commerce are the intersection.

E-commerce covers a wide range, generally can be divided into business-to-business, consumer, Consumer-to-consumer, b2m four types of e-commerce models. Among them the enterprise to the Enterprise (business-to-business), and the Enterprise to the consumer (Business-to-consumer) two kind of development earliest, moreover also has the consumer to the consumer (Consumer-to-consumer) This big step growth pattern. Network marketing includes network research, network advertising, network public relations, integrated marketing, SEO, sem and other content, each content can be used alone or integrated into E-commerce. The same e-commerce can not be separated from these network marketing tools.

So, from this level, E-commerce is the form, network marketing is the means. Some of the above purely strategic views, welcome to Pat Bricks. Welcome to discuss the future prospect of network marketing qq:772340535