Introduce the role of friendship links

Absrtact: Do the network promotion general knows the friendship Link, the Friendship Link's operation technique is very simple, is to link two websites mutually, seemingly very simple friend chain link, if you did not really understand it, and very good use it, then you do not

Do network promotion generally know links, the operation of the link is very simple, that is, two sites to link each other, seemingly very simple friends link links, if you do not really understand it, and good use of it, then you can not really called SEO workers. Below I will briefly introduce the role of friendship links. Links to the site can play four aspects of the role

First: Links can enhance the site's PR value. PR is called PageRank is Google's invention for a website rating technology, used to evaluate the importance of a website, ranking from 1 to 10, the higher the level of the site is more attention to the higher the general level of more than 4 even better. The higher the rank, the higher the ranking the search engine gives. The most simple way to improve the PR value of your site is to make links to sites that have high PR values. But this method is more difficult to implement, because the high level of the site generally will not and low-level site to do friends chain, only rely on their own contacts to find a way.

Tip: We are doing friendship links, and generally than their own site PR value of almost or high do, otherwise not much effect. Now a lot of people spend money and high PR value of the site to do friends chain, previously this method is very useful, but the recent Google in severe punishment such a friend chain, as Baidu also seems to follow.

Second: Links can improve the Site keyword ranking. In fact, the principle of keyword ranking is the principle of voting, a network want to get good rankings, it needs a lot of sites to vote on it, the more votes, that the site has been recognized by the higher the degree, this is what we often say external links, an external chain is a vote on their own site, Therefore, external links can affect the ranking of a site. and links are the best quality of the chain, if you want to get a good ranking of their own sites, high-quality links is the most important.

Tip: When friendship links, generally to find and their own site content has relevance, the correlation is on behalf of peers on your site cast a vote, the importance of this vote than the layman vote you a vote more important. Do a friendship link, the general to do on the homepage of the main keywords of the mutual link, home weight is a website the highest page. On the home page to link the Anchor text hyperlink is also not a dust unchanged, when the main keyword has a good ranking, you can do some of the primary keyword links.

Third: Links can increase the weight of the site. Weight is that we do optimize the words are often mentioned in the mouth, then what is the weight of the site it? is the search engine for a site of importance, the search engine on a site to pay more attention to the higher, given the ranking is higher. So how to improve the weight of their own site? First of all, to regularly update their own site, so that the site every day new content. There is to obtain a large number of high-quality outside the chain, when our site with a large number of quality sites to do friends chain, search engines will give us a high weight.

Tip: When updating articles, try to be original, because spiders like fresh things, false original is also a relatively good method, as for the collection I suggest that we do not use this method, just started with collection search engine will be included, but when Baidu update, there will be a large number of articles have been included in the loss, this is called Baidu pull hair , so I suggest that we should be original and false original. and the original content as far as possible with the theme of the site, try not to write some content unrelated to the site. Here also want to emphasize is to update the article when to quantitative, do not feel good today, send 10 20 articles, after two days of bad mood, on a not hair, which is very unfavorable to spiders crawl.

Four: Links can improve the visibility of the site and traffic. When your site and you from engaged in the industry more authoritative site to do friends chain, nature will improve the visibility of your site, increase the number of visitors to your site trust. This will play a very good role in establishing a website brand.

Hint: Friend chain can bring a certain amount of traffic to the site, but the number of this traffic is very small.