Introducing a new industrial model to change the concept of game service

With the growth of Chinese online games industry, the value of the game enterprises to the players is also increasing. But many enterprises have been in the "customer service" efforts, hoping to maintain their own user base. But at present the Chinese net swims the market product homogeneity is serious, the player has already produced "the esthetic fatigue", the net swims market future competition will become more white-hot. In addition to improving service awareness, to increase innovation and improve the player "aesthetic fatigue" is the fundamental development of the road.　　The second generation of online games development model may solve the current problem. The innovation of online games requires the introduction of a new industrial model--game 2.0 players ' aesthetic fatigue is caused by the lack of innovation in online games. In the face of many similar domestic products, players contact the more online games, the interest of online games is weaker.　　So, in order to be similar in content, charging mode is quite the premise to attract and retain more users, many online enterprises began to expand User Service content, such as enhancing the security of the game, improve the usability of the game, even for the players pay wages, subsidies and so on. Although the improvement of service is an important means to retain players, but the network game as a market-oriented products, homogenization problem is not simply by improving services can be completely solved. The innovation of the net swims need to introduce a brand-new industry model, Game 2.0 will undertake this responsibility. Game2.0 emphasizes the high degree of interactivity and player autonomy, users can build the world in a unified platform, make rules, and attract other players to join. With the participation of a large number of users, a virtual world of the evolution of the model will be more than a few of the planning of a company to design the "play point" more colorful.　　Continuous innovation in the game world and virtual systems will bring players a constant freshness, to improve the player's "aesthetic fatigue." The new industry model of online games leads to innovative service Concept Game 2.0 mode, the online games products are constantly updated because of the player's creativity and have gained more long-term vitality. and online game development enterprises can provide players with more fresh quality services. such as to provide players with the construction of the virtual world of functional modules, the operation of the world of personal gaming open platform, as well as personalized game development materials. The focus of the enterprise's service is shifted from simply reassuring the player to providing the application function to the player.　　The full opening of the game world to the player not only increases the variety of the theme, but also reduces the innovation risk of the game development, and brings the change of the game service idea. Thankfully, some Chinese companies are already trying to use the model. One of the latest products of Shanda games, "0 World Zero," the official website since the debut of the ChinaJoy in 2009 after the industry and abroad to cause continued attention. "0 World Zero" as the first domestic game 2.0 concept products, fully emphasize the user's independent creation and management.　　It will bring China's online games industry development concept of innovation, so as to lead the game to change the traditional service mode, broaden the online games market, extend the life cycle of online games. The arrival of the Chinese online games is not far away, I believe this new model can enable enterprises to reduce the risk of innovation at the same time, harvest more ideas, so that players in the experience of "creation" of happiness at the same time, enjoy more appropriate practical services.