Introducing ways to use e-mail marketing correctly

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; A few weeks ago, I was discussing emails with a creative director at an advertising agency. He has some interesting comments about it. He says most creative designers don't love working for email projects. Because there are too many email customer restrictions, touch boards and brand guidelines. Therefore, it is difficult to express too many ideas in the design.

He's right. In the past few years, email ideas have become stale. The good news is that all of this is changing and has a significant effect. When I looked at the market again, I found that three unique trends had brought the "spice" back into the email and made it interesting and "funny".

Trend 1: E-Mail can exercise dual mission

Some brands, such as "TigerDirect, AbeBooks, Abercrombie & Fitch, Staples, and REI", are interesting in how e-mail is applied. Take e-mail as an advertising tool for internal activities such as hiring, volunteering, and more.

Trend 2: Inbox icons increase opening and recovery rates

There are so many letters in each person's inbox that people often accidentally ignore or mistakenly delete important information. Worse, the legitimacy of some marketers, such as electronic havens and Bank of America, is being questioned by the proliferation of fraudulent spam. One of the most effective trends for this situation is to add an icon to the sender's address bar or subject bar to identify the source of the information.

At present, the "Good Mail System" (Goodmail Bae) provides an email confirmation project that adds an icon to your sender's address bar or subject bar to make the recipient understand that the information is safe, reliable, important, and subscribed.

Trend 3: Rich media is back

Remember when the video was first marked in the email? Radicalmail, tmxinteractive, and mindarrow these systems have some of the most interesting ways to clip commercial or other video into emails, but they are a bit ahead of the times. Broadband applications, high production costs, and the use of JavaScript language in mail make video emails difficult to survive.

Here we will introduce the correct way to use email marketing. The "right" approach to email marketing is only one: email to potential customers who first contact you. They don't complain about receiving valuable information.

Take the global trade network as an example. Global trade Network is a comprehensive business-to-business E-commerce platform. Its registered members most fancy is the exact matching opportunity information. So we license the electronic marketing content is this:

--"Last minute" hint;

-Special offers, such as global trade network September launched the "20 percent discount, buy one get one" activities.

--accurate matching of the purchase information;

The contents are as follows:

Dear Customer:

Hello! The following is the global trade network according to your needs for you to find the purchase offers:

You buy keywords: Chemical industry

1, Buy (polymer-natural resin) PVC Inventory of stannous chloride storage high Density polyethylene

2, buy Eva sheet (Rubber Products)

3. Buy Rubber Gasket

Become a senior member of global trade network and enjoy the eight privileges

In the course of use, if you have any questions or suggestions, please feel free to contact the global trading Network customer service personnel, we will warmly serve you. Shun Chung Regards!

"Warm tip" forgot the password? Click here to get back to ensure that you receive mail normally, the global trade Network recommends that you add this email address to the address Book.