Introduction and operation of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local stations because they do a single place name, so that information is a little limited, so the area of promotion will also be limited, but there is no limit on the internet so that, network information is everywhere, you can easily send information, send ads, but to promote their own local station, must find the right way to promote, find the right way, Find the right way to promote, so that only targeted, to their own local station to help.

How do local portals make money? How a profit model

Profit model is not only the monotonous home page of the advertising, promotion of member shops, senior members and so on, the use of your site information resources, discovery information, master information, and finally use information, so you are seizing the business opportunities, seize the wealth! If you can make full use of this information, you will succeed! The following text mentions that Please continue to see below.

Here I want to talk about how to increase the number of visits to the site, that is, the professional terminology of the site visitors to the independent number of IP (IP is every computer that can access the Internet has an independent IP, statistics out of a certain place station how many IP visits a day) well known, the site set up well, no one to visit, did not look, No one knows this site, then this site is just a display of empty shelves, useless. So the site has access to traffic, with the flow of IP is the king of the development of the site.

If you are in a relationship or are financially strong enough to use your relationship, or the money you have, to invest in a network. The internet is all about gold, and the internet is all about wealth, see if you can find it. Simple example: When your local station is running to a certain level, you can work with the local tourism community, every travel season, you can publish information on your website to organize local netizens to travel, so you will have a margin, I believe that we will not be white don't understand how to make money. Another example, the local slimming beauty agencies to find your cooperation, you can organize some people need to lose weight to his body training, weight loss and so on, there are many, I just a simple example of two. Someone should ask, how do you know that people will listen to your organization to join your team to travel or what to do? I will give you the answer: now netizens as long as a wind, what information, a lot of people will support, some people even in your site did not post information, spontaneously organized (in your local station) To play and so on. "Human flesh search" This term does not know that you have heard of no, have not heard of or do not know to Baidu to search for a http://baike.baidu.com/view/542894.htm, here I said "human flesh search" means the main point is that the current netizen for the network things , what happened on the network, whether true or not, is very interesting, the real information will be very motivated, very positive. Another aspect of the factor is that most of the Internet users are relatively small age, network information is very strong, usually shopping, from Taobao to shoot a, very simple and quick, and at home. Mobile phone payment, the computer can operate on their own.

Let's talk about how to use your relationship and money to promote local portals.

Internet Explorer Homepage Promotion

Use your relationship, in each of the local Internet cafes, the Internet Explorer's homepage are set to your local station, so that everyone here on the Internet to open a browser, the first thing to see is the local information exchange network. Their response should be very surprised: Ah, our local information network, we also have a local information network? Good to see, and also sent to friends to let friends also come to see, maybe even know a local beautiful chick.

Second, outdoor advertising = Traditional Advertising

Using outdoor advertising, like other products, they pull banners in the streets, I also pull cloth, they send color page flyer publicity, I also send leaflets color page promotion, My network information certainly better than theirs, because I do is the Internet, talk about the information on the network, a lot, also very comprehensive. In short, our advertising information is more attractive than others.

Iii. Television Advertising

If you have a friend who works on TV, or you have a relationship, you can use the local station, contact the local television stations for information on the network to do a special topic, to you an exclusive interview, you can freely play a casual chat about the internet and ideas and so on, to illustrate the modern information age, seize the information is to seize the wealth. (This use of TV advertising station is also I on the internet to see others such promotion, and finally achieved success)

Iv. Newspapers and newspaper

Similar to the third promotion program.

If you have no problem, the network is not very rich, and the funds are limited, then you fully use the Internet

First, to the relevant portal network to publish promotional information

Such as: China Market Information Network, Earth City, 58 with the city, in 58 to find your region, to this category directory forum, etc. to publish your information. Concrete method: Edit a piece of text to introduce your website advantage and so on, can add your website address "http://www.lxshou.com" in this paragraph of text. Emphasis: URL must be promoted, in the written text must be added to the URL.

Second, to Baidu know questions

such as: Baidu know, you can register a Baidu user, use Baidu to know questions, and then let your friends to help answer, the answer must include your website address, you can ask yourself, but to note that the answer to their own questions must change a "vest" (vest refers to the application of Baidu users) For example: In Baidu know ask question: Tianjin's supply and demand information where to find? Tianjin has its own local portal, how much is the URL? There must be a Web address in the answer. such as: "http://tj.infocom.cn"

Third, to Baidu posted promotional information

Method: First open Baidu, search for local names, such as "Tianjin" Baidu, and then click on the top of the bar, went into the post of Tianjin, and, for example, your hometown specialty is walnut, you can also go to Baidu "walnut" stick to promote your hometown specialty, your local portal site. Baidu knows the same thing, ask where there are walnuts, and then do the answer. Be sure to specify the URL!

Four, to Baidu Encyclopedia edit entry

Baidu Encyclopedia Edit entry method: First registered Baidu users, and then find relevant entry data, to see where it is not appropriate, modify, and then expand the reading to add their own web site URL. If the entry content is comprehensive, look for illustrations, do not have to add an illustration to go in, and then add their own web site in the expansion of the website, if such as all very comprehensive, illustrations have, the information is also comprehensive, then find the wrong word, find a change later, and then expand the reading to add their own web site. such as Http://baike.baidu.com/view/3976.htm

Five, to the major forums to publish promotional information

Sina Forum, Sohu Forum, Sogou Forum, Tom Forum, NetEase Forum, Tencent Forum, Yahoo information, Tianya and so on the major portals, specific methods: registered users, to the relevant forum post reply posts, remember to add their own advertising site. There is also a portal home page article, each article can be commented, in the comments add ads and Web site.

Vi. Use of blog promotion

Many portal sites have blogs, such as Sina blog, Tianya blog, and so on, each blog can leave a message, to find a blog message must find a large flow of blog, how to find large flow of the blog, the General Portal Station Blog Channel Home page is the big flow of the blog, they can go to these large flow of blog to send messages to send ads. For example: blog.sina.com.cn This is Sina Blog homepage.

Set up their own blog, set up a number of their own blog, in their own blog to promote their own site, and then go to the flow of large blogs on the message, send ads, send information.

In short, the use of each of the network can promote the way to do their own work, will not only improve the site traffic, visibility. And every day will not be idle, must make oneself become busy, some people always complain that their station does not make money, development, but you find from their own reasons did not? What do you do every day? Do you have to do it?

After a preliminary understanding of the Internet promotion methods, you have to learn to search engine optimization

Local information some face not only the local, but facing the whole country, and even across the world, such as the Linzhou in Henan province, the Red Flag Canal Scenic Area, each year to receive a lot of tourists, tourists have all over the country, there are foreign, and so many. The Red Flag Canal Scenic Area is also very famous, the Linzhou local station can do some such content on its own website, the joint local tourism promotion tourism resources. Do a search engine rankings, you can attract huge business opportunities, the Red Flag Canal Scenic Area will be more and more people know, but how can you release the information presented to all over the country or even the world's netizens? This needs to be optimized for search engines (search engine refers to Baidu, Google, etc.)

Search caused by the optimization method you need to promote the network has a certain basic knowledge, the network also a lot of this content, if you need, you can find on the network, or to communicate with me alone. qq:286655690 peas

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