Introduction to e-commerce discussion first select a suitable product and industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Ma Yun said: 21st century, either e-commerce, or no business. More and more personal webmaster consider doing e-commerce, but how to choose products and industries, has been a more tangled problem.

March 31 A5 Thursday Edition Chat event invited e-commerce site-Enjoy ceramic www.lxtaoci.com founder Lin, sharing e-commerce How to choose the right industry, as well as E-commerce website operation of some ideas, this paper to organize a version of the chat activities part of the question and answer, welcome to discuss.

Q: E-commerce, I have been more concerned about, but do not know how to start, no products, no sourcing, how do guests look at this problem?

A: About the choice of products this question, many brothers have asked me, I come down to the following several aspects. 1, whether familiar with such products, 2, whether there are resources for such products, 3, whether in this respect have their own unique direction or creativity. Supply more rely on their own to touch, we are also a shop to see at the beginning of a large number of late to dabble in the production of some best-selling goods.

Q: E-commerce, logistics links is not more trouble, if it is very valuable things, and easy to bad, express security, halfway damaged or lost, how to do, or is a malicious buyer off the package, how to do, E-commerce site, in the logistics link, what to pay attention to? In addition, How to promote the early stage of E-commerce site? The guests said that the music enjoy ceramics is currently in the forefront of household ceramics online sales, how to do it?

A: I'll simply answer the question.

1, Logistics: This is the current E-commerce in this area has a lot of problems, such as breakage, loss and delivery attitude, etc., in this regard, we do not have a particularly good approach, as far as possible from our solution to solve the problem.

such as breakage, we use better packaging to package the safety of transportation; For example, to be lost, and cooperation logistics to talk about, the loss of their responsibility, such as delivery attitude, we try to establish a system, which city which logistics delivery service is better, from the customer that the response, so we will be hair good attitude.

2, the promotion: first do a good product, the current 80% of our sales channels or through Taobao, the main understanding or Taobao on a number of promotional programs, this more; on the promotion of independent e-commerce, we are also studying, and we chat also to learn.

Q: To do E-commerce, buyers are the biggest problem, how to attract buyers, so that buyers successful purchase, there is no trick, I hope guests on this topic to say your views, how to attract buyers.

A: To say a word of shame, we are now in the stage of attracting buyers, I think the main is the following:

1, shop decoration, first of all, can solve the buyer feel the problem, the next can optimize the shopping process, so that users buy more barrier-free.

2, the channel promotion, this is recount, I this aspect is also the beginner, before I do the personal website time did not do the promotion, most is does the Point SEO page optimization just

3, the product aspect, this most important, only the product to the market, can continue to the target customer base continuously, and the good product can have more repeat customers.

Q: I am ready to do a pregnancy type of site, selling some items for pregnancy and baby, but my thinking may be very old-fashioned, is to do this keyword first, and then the key words to flow, and then accumulate users, and then generate transactions, but this keyword competition is very fierce. I really want to listen to, in addition to this method, there is any way to put their own e-commerce site to do it! What should I pay attention to in my pregnancy-like business?

A: This category of the first I am not familiar with, but if you are familiar with this kind of products can be first in the Taobao platform to try, Baidu's search flow is also good, but not as high as Taobao purchase rate. In addition now do e-commerce, I think you can start from business, pure electronic do I think the opportunity is not so good, if there is a better industry or business experience, then to do the electronic aspects can be more basic.

Q: Do we often say that e-commerce, electronics and business can still be separated? The guest said that starts from the business first, concretely is how to say? Is it business to sell a product on Taobao platform?

A: Very simple, you should be familiar with the product first, for example, we started to do ceramics, is not familiar with, through 1-2 years in the market and other people's workshops, factories and other places to learn how the product is done, how to ensure the yield and so on, if you do not even know the products are not familiar with the words that sell what.

Q: Hello, ladies and gentlemen, just start personal e-commerce site needs in what areas of attention, I hope you can talk about you just do e-commerce time encountered several problems and solutions, thank you.

A: First of all, thanks to Taobao, early let us basically did not encounter particularly big problems, basically are very smooth development, at present more problems, mainly encountered several problems are:

1, talent, at present we also dabble in the production, there are a lot of people, at present, more than 30 people, but we want to develop a stronger and faster, need all aspects of talent, "by the way recruit talent: Operation Promotion, Web art, warehousing management, product planning, these are currently in these areas are particularly understaffed, If you are interested, you can contact me.

2, products, the new product is too slow, the design is currently very deficient; 3, warehousing, warehousing management Some confusion, but also in the gradual integration; 4, logistics, logistics damage is a need for continuous attention and solve the problem.

Q: Personally I think it is still the majority of Consumer-to-consumer, I hope guests can guide, I was the first to do Taobao, and then do the crown, and now opened an independent mall, but the feeling is not as good as the amount of Taobao up, how to improve the independent mall into a single quantity?

A: This we are also studying, but I am more concerned about how to do a good product, we now also have physical stores, as long as the product, whether the entity shop or Taobao shop, are only a product sales channels, not too attached to independent channels. My favorite ceramic is just the beginning, in fact, we do not care about the sale of Independent mall, I am more concerned about the "Le" brand in the minds of the public's influence, there is no particular strong brand, so we have a big ambition in this respect.

Q: E-commerce is really a variety of expensive, this year advertising costs are brought up, the threshold to pull higher. It doesn't matter if you want to play a little game, you really have to get up and compete or capital.

Answer: We such small fish shrimp, can not go to see those big guy, can be small, the steady development, can focus on doing a thing to do 5 years 10 years, I think always little results bar, can not always think of the Jing Dong, Fank that size.

Q: Beijing East Taobao after all the sea, the harm is we such a small shrimp.

A: If you do your products, long-term to do their own brand, as long as your products cost-effective, brand influence, platform is not what you want on.

Q: I am the software industry software, software is my product. From the marketing strategy must also be the same way to take e-commerce this road! How should a software marketing good! Marketing out of the level ah?

A: Since it is the industry software, to find your industry focused channels, as far as possible to try to promote low-cost, try to do more wrong, always find the right marketing model for you.

Q: Your e-commerce is more focused on buying and selling. Instead of trading. Plainly is the mall. I hope guests can talk about business-to-business, or some of the business ideas of the industry website.

A: The first 2 years have planned to do the ceramic industry business-to-business, has been dragged to do not now, that is, did not find the right opportunity, there is no particularly good operation of this aspect of talent, so this experience is still blank. In this respect I always think that the industry business-to-business is more promising, when appropriate, we will intervene.

Q: My walnut circle Forum is also an industry forum, is aimed at our specialty here-Vento Walnut and founded the Forum. The forum has been in operation for one year and 01 months since the beginning of last year.

1, the forum is now the exchange of popularity in the daily posting volume of about 800. Because it is really very strong forum, so the number of posts is not go. We have also done essay, second kill gift Vento walnut activities, but the effect is not very ideal. Do not know if there is a better way to do it? 2, this industry forum is it necessary to develop to diversify?

A: 1, I personally think that there is no need for diversification, 2, the forum is very good, 3, you can do deep in this category to do more work.

Q: Personal profile of the guests to understand that before is also a personal webmaster, see you in A5 sell 99yu website posts. How did you think about selling the site? The traffic is pretty good. Why should you consider selling your personal website and moving to E-commerce?

A: In the 06, I feel that E-commerce is a very promising direction, it happened that my girlfriend (now is LP) is Jingdezhen, we began to try to do Jingdezhen ceramics online sales, and so on 08 years when I feel more focused to do ceramic sales, so sold the site. 99yu at that time in the small category of MTV or traffic is good, sell also feel pity, but the transformation is very urgent, so had to sell.

Q: The original guest transformation and this factor, this opportunity is very good ah, a lot of webmaster want to transition may still lack some time. Guests just then have jingdezhen this resource, in fact, personal webmaster may have other resources, but they did not notice. Ma Yun said that the next 5 years or e-commerce, not without business can be, really is this. If you join in the next 2 years, is there a chance?

A: I think the things to do this should be some luck, sometimes the timing is really important, the next 5 years of E-commerce opportunities will be many, to see if we can grasp.

Q: The guests of the personal webmaster career also experienced a period of time, a simple summary of personal webmaster career experience.

A: 1, at that time to do the site should be in 2004 the appearance of September, did 4 years, during the basic did not do other websites, I think I am still relatively stupid, began to try to do more than one site, then did not succeed, so later I do is a special thing to do, so more easily successful.

2, do personal website is also quite good, is not very stable, and finally decided to do ceramics is also because want to pursue a long-term cause to do, because the copyright at that time is also more trouble, we do not have the resources to do strong and big.

3, I personally think that the election of a good direction, as long as adhere to do, 2-3 years can definitely have a harvest, to resist the temptation oh.

Q: Although it is said that "as long as you insist on doing, 2-3 years can definitely be harvested", but many people still cannot resist temptation. And if this stage is still not profitable how to insist? Do you have a personal website has not experienced no profit stage, you feel that the most difficult to adhere to the personal site is what stage, you encounter it? How did you stick to the past?

A: I do not know whether it is lucky or unfortunate, I am poor technology, so I do not do anything else, the program is also bought, every day in addition to update the site is the site and I built a group of netizens chat, there are many other things can be done, but I will not, so did not do, do the site is the initial 2-3 months did not profit, At that time, 2 buns a day mixed up. Later, when ceramics are made from the beginning of the first day is profitable, because the sale to get the goods, the initial period is mainly learning industry.

Q: Because of the different experiences, everyone goes the same way, the guest said, because not, so did not do, just can seriously really do one thing, also achieved today. Guests do personal site, only the initial 2-3 months did not profit, this is still relatively good for the webmaster, a lot of the initial period of time is not profitable. Would you like to ask the guests, there is no good advice on the profitability of the personal site?

A: Actually this I think is a more contradictory question, I personally think that personal site early best can do a job, perhaps your job is your future transformation is very important opportunity, in the case of ensuring that life is no problem to do personal website development will be more stable. I have also considered the advertising Alliance for the website's profitability.

Q: Guests from the personal webmaster to the company's successful transformation of the representative, now a lot of personal webmaster, operating their own station, there are some small income, but always feel a person grow too slow. I would like to ask guests, if the personal webmaster to transition to the team operations, what needs to have the conditions. Or, guests from the personal webmaster to become the company's operations general Manager, you have accumulated what hardware conditions?

A: Let it be, in fact, we are still very small, our company is more like the traditional company, so many are learning the traditional model of the company, do the entity shop, do the other offline channels, eventually we still want to do strong own brand, inherit our traditional culture of ceramics, the glory of the porcelain industry.

Q: The introduction of the guests said that the Internet was 2004, 7 years ago with the current Internet what is different, stationmaster has what opportunity and pressure? At that time, personal Webmaster's living environment will be easier, guests at that time as a personal webmaster operating personal website income how? In addition, personal webmaster is not necessarily to transform, From going solo to teamwork? Guests know the Webmaster friends, there is no from 04 to now still adhere to their own website and now do very good.

A: Transformation does not change to see your own situation, some people are amateur do this play, not necessarily to earn income, but if the personal site to do a career to do that must be a big transformation. The strongest feeling is that 7 years ago the basic site is done with hand-edited, now all collected, 7 years of Internet access is much less than now; now more opportunities, easier to get started, so the competition is more intense.

Q: Indeed, the personal webmaster are more impetuous, and rarely do the manual editing information, pure collection too much, acquisition software and tools are more and more. The guest thinks, now individual stationmaster if want to stand out in the fierce competition, what to do more effort?

A: This time we are more impetuous, we can every night quiet down the time to ask yourself whether impetuous, the next day to improve. Personal web site to do at this stage should still be continuous innovation.

Q: Participated in the A5 ceramic essay activities, thank you for offering the prize Ah, look forward to. Incidentally, a question, the essay activity, the site and marketing the biggest harvest is what, the increase in the chain, the site has a significant change in rankings? Is there any major improvement in the sales performance of ceramics?

A: Traffic has increased, SEO has indeed improved, the promotion of sales has not yet seen, the need for continuous marketing estimates will have a role.

Q: Today's guest's reply is very wonderful, to personal webmaster, especially want to do e-commerce webmaster friends, should have a lot of help. Version of the end of the chat, please the guests summed up their personal webmaster time some experience, or pointing to the friends who have just joined the internet, we should pay attention to what problems, I hope that novice friends to embark on the road of online entrepreneurship as soon as possible, and began to achieve profitability.

A: For the brothers who have just embarked on this path, I have a few ideas to mention:

1, as far as possible to have their own work, to ensure that you do not need to rely on the site to live, so that the site will be more interested in, and sometimes the survival of the pressure will be more impetuous, and even to do some illegal things, I also know some go astray in a few years.

2, as far as possible the site to do is their own interests, it is best to and some of their resources to combine, whether it is native products, or use their expertise, do not see others do what they do.

3, the initial as much as possible with their own site users, as far as possible to obtain the first line of information to improve their own.

4, pay attention to the body, the body is the capital of revolution, do not money did not earn, the body collapsed, it is too zoned.

5, the profit way more research user groups, targeted some of the advertising revenue is also high, without affecting users, the site's sustainable development has great benefits.

6, ultimately to form their own site clear positioning, to let users think of that aspect of things to go to your website to browse, so basically successful.

Do E-commerce, home page to select a product and industry, about the product selection has been summed up in some specific ways, but there are ways to operate in practice. The beginning of each project must undergo some hardships, but once endure the difficult early stage, will achieve the stage success. Like the guests of the music E-commerce Web site, is still in the stage of development, but believe that after a period of time, the site's traffic and sales will meet their expected goals, the site will be better. Some want to enter the E-commerce friends, may wish to look at the above discussion, hope that in your e-commerce start process some guidance and inspiration, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activities. (Wen/Meng Jiang finishing)

More on the discussion of E-commerce, but also to the version of the chat post address: http://bbs.admin5.com/thread-2474975-1-1.html