Introduction of three usability testing methods

Let's say why http://www.aliyun.com/zixun/aggregation/8135.html > Usability testing is so important.

First, usability testing can uncover potential problems with your site, get feedback from usability testing, and learn what 5.441.html > users do on your site and how users perceive and understand your site.
In addition, excellent usability sites can enhance user interaction, and users are more willing to share the site to others. For E-commerce sites, usability can increase the conversion rate of the website.
In short, usability can increase the collateral value of your site, and how to test the usability of the site is what this article will focus on

Three usability test methods

There are a number of usability testing methods (probably more than 20), and they are evolving, but the three approaches that this article will mainly introduce are the most common usability testing methods. Almost all of the sites need to be used.

Single Usability test

Single usability testing is the simplest test method, mainly testing the site's program, navigation structure, layout, etc. That is to ensure that all the functions and pages of the site can be normal access and use.

A/b usability test
A/b usability test is a comparison of user usage between a and two Web pages, typically both of which are related, such as changing a button on a webpage, night, navigation bar options, text content, and so on. Then compare the changed pages with the unchanged pages for usability testing to see how the user differs from the changes they use.
A typical A/b test is a detailed test to adjust the local elements on a Web page. The following figure is a user-use habit that uses a/b to test two search engines, and many of the dots in the graph are the user's visual focus.

Preference Usability Testing
The following figure is a preference usability test case, where two images are tied together to find out from the user's vision which image the user prefers, and a preference usability test to see which new ones are more or more appealing to the user. To adjust the Web page.

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The purpose of usability testing is to find problems, for the general designer does not necessarily require a lot of people to do usability testing, find a few friends or 2~3 can also be tested.
In addition, usability testing results are not omnipotent, we also need to combine a number of statistical data and the number of visits to analyze. However, as a new website or page, it is necessary to do usability testing first.

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