Introduction to social companies

30 days ago, Baidu searched for socialized companies.

The Chinese explanation shows that there is no.

There is a picture shown for the social company, which is one of the western explanations.

Broadly speaking:

First, allow employees to QQ, self-build social relations circle.

Second, employees can take advantage of external resources.

Third, the social communication leader to reorganize the company's opinion layer.

So, I search "social company" in Baidu Encyclopedia:

Social Company: "Baidu Encyclopedia"

What is a social company? This is the change of the company's organizational structure and cultural form, although the rise of social network. Traditional public

Division based on the organizational system and social relations to form a relatively independent system, including information interaction relationship. And social companies are first built on the public

The relationship within the division is dispersed to individual employees, who interact and communicate equally and instantaneously with the community outside the corporate system.

At the same time, the influence of the company is also realized by the interaction between the group and the social influence groups, including customers. Social companies will

will become the Internet age, especially the mobile internet era, the most vitality and corporate relations.

Today, I'm going to write about my thinking about social companies, because it's about being a social company and not thinking that the West has

After the beginning of research and also has a concept, although the Chinese version does not. I've been thinking for 6 months, so let's share it.

"The status quo of traditional companies"

1, the decline of the brand empire

Once upon a time, the modern industrial civilization created the "brand success" of the Truth, "brand for the King" To go the world, the brand can lead the culture

, brand can occupy traditional media, brand can be Juntong channels, brand can establish barriers, brand can decide to sell, brand can

Change platform electric quotient, brand can create day cat, brand can also become your word, brand can implant your consciousness, brand can

Enter your article, the brand can let you have no choice.

But, starting in 2010, it all started to crumble.

2, listed companies are not deified

Once，

Listing is the only investment, listing is a hotbed of wealth, listing is alive better, listing is undead demon. Listing is a means of taking money,

Listing is the focus of public relations, listing is for the development, the listing can be quickly internationalized, the listing can be faster brand.

One day, the retreat of the city became a hot spot. Listing for development, retreat for greater development ...

VC, Investment, PE, sponsorship, securities, trading, mergers and acquisitions, investment bank, all over the green.

Overseas market, Hong Kong market, domestic market. One board, second, Sanbanxi, GEM, board

All kinds of myths are shattered, and the falsification is the beautiful legends.

3, scale technology is no longer the core

Money can be more than the size of money to buy technology, money can be made into a brand

Changa time can build a team, the money and the team can buy some time and market

Time, timing, no guarantee that you can get the money, pay the price.

Time to change time, there is no possibility.

The competition time becomes the new rule.

4, small and beautiful How to change the world

That is, the big is not, someone back a few steps began advocating small and beautiful.

Small and beautiful, since ancient times, when not attached?

Can not find a large and beautiful model to seek small and beautiful survival.

Small and beautiful, large and beautiful, is always the ecological existence, but the form is different.

"The impact of traditional culture on companies"

1. The influence of religious culture on the company

The cult of religious management, the growing number of people from ancient times, the future will be mainstream or edge? At least a lot of them are still totem.

Power and constantly explore its multiplier effect on corporate governance. However, the unknown explanation can not overcome the reality of mobile phones and human needs?

A scanty understanding is not solvable.

2, direct marketing Company's impact on the company

Amway 2012, sales 10 billion employees 2 million per capita value?

The top selling companies tell us that they also need the team, they pass the value of the realized, only one embodiment, product sales.

The system is perfect, the goal is single, they are telling us: direct marketing is also very monotonous and boring.

3, the impact of the listing on the company

Listed companies are the representative of standardized management, public sales of large, high profits, full salary, excellent working environment.

When it comes to working environments, Google, Dove, is fascinating.

When Microsoft really soft, when sohu really yellow, when Baidu needs wolves.

In the face of Huawei, Tencent, Ali's executives and most of the top-class public companies, they are no longer entrepreneurial.

At this time, the most at the top of the Foxconn employees are not "rich", and choose a jump to escape from the company?

What are people running away from and tired of being a public company?

4, family business impact on the company

Family, this irreplaceable strong relationship, coupled with excellent management, the competition has also produced a number of successful cases.

The family is not replicable, nor does it guarantee the validity of the continuation, nor can it imitate the history of the past.

Can learn, not easy to practice.

"The rise of social networking challenges to traditional companies"

1. Two World dialogues

You on Weibo, he does not on Weibo, you said that cool, he said fortunately not happy. You say you don't believe, he said: believe it or not, I

Letter。 You said cock Silk, he said mentor. You say: my top. He said: Carry forward. You said: "Fans." He said: the people. You said: I use social networks

To find customers. He said, you're playing with your cell phone. You find that there are more and more people, and people who can't understand you are everywhere.

。

2. Weak organizational strength

You are a company, a department, a city, a team.

At the same time you are QQ group, Post bar, forum, Micro Bo Friends, micro-trust relationship circle.

An employee of a company, a group of people, a group of strangers, or even a citizen of a country. His transmission can affect your market capitalisation,

Determine your brand, affect your customers, your sound system, scientific process, powerful channels, can look up the brand, but can

Be affected by a certain impact. Accidentally, hiding can also be shot. Be "searched", be "exposed", be "spread". You strong

The control force of the large organization system is instantaneous failure. @ Du Zijian said: This is the "organizational strength of no organization"

3. Impact of small organizations and circles

Sharing can create buying, and circles can affect investment. You suddenly find that the drift of traffic, the customer shifted, focus dispersed, hot

The point is gone. Place, interest, attention, interaction, online, offline your control is becoming more and more uncontrollable, your preset results and market

The result of the transaction is more and more biased. Don't want to, suddenly crazy, think when, deserted like ice. What happened to the market?

4, micro-BO micro-letter World

Weibo changes the flow of the portal, changing the way it reads, and changing the channels of communication and media.

Micro-letters change the communication of the telephone, change the form of interaction, change the social and interactive platform.

@ Kai-Fu Lee said "Micro Bo change Everything," @ Du Zijian said: "Little force Boundless"

6 months ago, my signature was: living in the micro-blogging and micro-faith world

"The structure of social companies"

1. What do you believe in?

The world is giving us too much to believe in now.

The world also gives us too much to believe in, in addition to the results.

You live and work under the premise of faith, and believe, it becomes your only faith.

Although, do not believe what itself, is also a kind of believe.

You believe in this society, you believe in the power of this society.

You believe in social power, and you can socialize.

You believe that social companies are irreversible realities, and that you can do business with social companies.

2. Socialization of corporate leaders

The leaders of the company are socialized, and the form depends on the use of social communication and interactive tools for distinction.

The use of social communication and interactive tools, manifested in the management and operation of the company, is not using these social communication and interaction

Tools to serve the company's business objectives.

The current situation is: useful, there is no use. In the commercial battles that have taken place, the use of the first and the proper use of the company's commercialization

The standard and dissemination are dominant.

3. Socialization of Organizational structure

The organizational structure and functions of some companies, the spread of communications and social media in the dissemination of specialized agencies and functions, and into the company's day-to-day management

.

The company's human resources management, has increased a large number of socialized part-time staff and socialized cooperation and outsourcing behavior.

4. Socialization of corporate culture

Sharing and group interaction and micro-blogging and interaction into the company's normal discussion and decision-making process

Interaction with customers and partners is achieved through social tools and micro-blogging

Corporate culture communication and interaction through social networking tools at various levels

5. Symbolic of the company

Companies have new channels and symbols in social media and networks: official Weibo and official micro-public

In the Corporate society you will find that more and more people's business cards are two titles: one is the name and the official position, one is the @ Weibo

A name or a micro-signal, and more interestingly, you can have a two-dimensional code

6. The socialization of capital rights and interests

Through the way of social network, there is a peer-to-peer society to make small financial transactions.

The model and transaction for financing through the electric quotient platform and the ID asset have already begun.

Through interactive social media for investment, joining, investment, agent and other ways of commercialization of the process to accelerate.

"A player, a pioneer of a social company?"

The player believes that the social public company represents the transformation of the company model in the next decade, and believes in the vitality and creativity of social and traditional companies.

source. It's not just the myth of the social company, but every step of the way, it's the practice.

1. Facing the question of "cheat"

The company carries on the socialized start-up financing:

A company that once used this new word, new channels, new tools, new models, new labels, new deals.

First, there will be a lot of doubters. The doubters of these traditional minds have a common pattern: proving that your various things are not feasible.

At the same time, doubt your various kinds of unreliable behavior and starting point. For example, financing and borrowing the two things, if you do it in reality, the traditional

There is no doubt about thinking, but you use social tools.

"Unreliable", "cheat" will certainly be greeted. Even the old friends you think you're saying, he's going to build a self insurance

Guarding the defensive line, instinctive resistance and distrust. This is normal, for the first time, not everyone can go on, play a guest.

2, the face of "listing" of the scam question

Any mention of "public company" and "listing plan" is also now being directly penetrated by traditional and so-called elites. No

Analysis, no judgment, no distinction.

Even in the capital market very ordinary stock exchange, the takeover listing, merger and reorganization, also because you use the "social financing" and "on

City "is questioned as" unreliable ".

Moreover, only those who believe in the mainstream securities market only believe in the mainstream procedures, only the successful cases and experience.

Applied a sentence: In the eyes of the Conservatives, the innovator is a liar but a madman.

Players, in the face of doubt, will still be the proof of the entrepreneurial team to explain all this.

3, facing the "financing" assumption

Any relationship with money, basically can be in the shortest possible time to expose the true face

The word, like some sensitive and stimulating nerves, ventures with money, friends and money, feelings and money.

Talk about the money color change of the public, pay such as the fate of the people.

But the money, innovation or creative assumptions, there is no way to achieve.

This is not just a test for investors, the bigger challenge is the entrepreneur.

The player does not use financing as an entrepreneurial necessity, but must dare to explore this model.

4, market-oriented "Angel"

Angel investment in the world has been gone for n years, in China less than 10 years.

The angel of the decade, the old Angels have been old, the new Angels have no successful experience, still in the sense of walking, more risk to the camp as a step.

So most of the angels in your heart are tagged Angels.

Angel, a rare environment and market.

A player needs an angel, but he never relies on an angel.

5, VC fixed mode

Venture capital has solidified the model of risk control and investment, many years of the habit of VC market, let the wind investment model fixed

, decision-making capitalization, project single, Aging low energy.

Social companies, speed and time are the first strategies. The player does not slow down his running speed because of the pace of VC.

6, the listing of Heaven and Hell

Listed companies in the mainstream of heaven and hell, so that n many investors in value investment, trend investment, long-term investment, dividend return-type investment

Repeatedly defeated, repeatedly defeated. Players can not be listed companies, but must do social public companies.

7, mobile internet old bottle of new wine

The revolutionary of mobile Internet, in the eyes of traditional investors, with an old wine bottle to put down, became:

"Technology" platform "brand" industrialization "Traffic" channel "user" "Product" "Location" "Main" "macro

"Long term" "demand".

And the quality of this wine is:

"Interaction" "Flow" "Data" "solution" "Experience" "perception" "Feeling" "feeling" "feeling" "touching" "Individual"

"Microscopic" "instantaneous" "Present", "Live", "demand".

To the law of static rules, to the flow of the wave Ann. The result must be 100, dead 99.

Players jump out of the soft and hard bottle of wine dispute, people-oriented, industry-divided, service will be eternal.

8, Internet practitioners of the door faction

Ten years of Internet, but also created this batch of Internet practitioners. Say a few feelings:

It is hard to surpass yourself once again, especially if you have experienced failure and success.

Your framework and patterns are established by your past habits.

You advocate authority, the better you do, you will be amnesty.

The traditional force is huge, big enough that you can't use any method or way that he has already experienced.

The biggest difficulty for a successful PC age is to surpass himself, and it is impossible.

Product selection is wrong, faster, stronger, and then rich entrepreneurs pay a greater price.

Technology is not an advantage, the advantages of technical people to do technology is the advantage.

Service is not to say, is to do the return from the customer experience.

The life and death of a start-up team has nothing to do with company life.

The pattern of the entrepreneurial team, from the start of the day has decided the company's pattern.

What can be left over in the mobile internet for ten years is culture, no brand and no leader.

The PC era of the internet hero, ten years later, the basic hearing.

The PC era of Internet connections, in the mobile internet era will be rapid reorganization.

Technology and products are not the core competitiveness of mobile internet

In the PC era by the door to send troops, in the mobile internet era will die because of the door

Mobile Internet is a new arena

9. Entrepreneurship and Innovation Song

Entrepreneurs who start their businesses by financing are mostly sold by traditional financial capital and Internet companies

After micro-letters, it is difficult for innovators to have a new breakthrough in technology and products

Grass-roots in technology, products and communications rely on genius to succeed.

And the service will be due to time, timing and efforts to adhere to a certain success.

Entrepreneurship and work at home become the new standard of mobile interconnection

The core nature of mobile Internet services is not the Internet

The nature of the game is not mobile internet companies

10, ten-Face ambush, known and unknown world

It is known that the mobile Internet is about the human relationship of the world, the real name and ID and wealth account composition.

The unknown is, mobile internet, you never know what happens next second?

And all this, there must be the presence and participation of the players.

Because, they are a group of people playing mobile phones, happy life.

The social company of the players will never die,

Because, just because he was born for mobile phone life.