Introduction to the development of electronic commerce in Zhejiang Province

Introduction to the development of electronic commerce in Zhejiang Province

Department of Commerce of Zhejiang Province

(December 27, 2012)

I. Overview of the development of e-commerce in our province

In recent years, with the attention and support of Provincial party committee and provincial government, we have made rapid development of E-commerce, the rapid expansion of e-commerce market scale, the continuous popularization of the application degree, the increasingly rich operating mode, supporting gradually improve the level of industrialization, and become an important growth point of our province's economy.

First, the size of the transaction is expanding. 2011, the province to achieve e-commerce transactions 870 billion yuan, an increase of 25%, this year will be more than trillion yuan, ranked first in the country. Last year, the network retail sales 82 billion yuan, an increase of 65%, the total ranked second in the country. This 1-November, I province enterprises to achieve network retail sales 186.1 billion yuan, an increase of 112.5%, the whole year will break 200 billion yuan, the province of consumers through online shopping up to 126.8 billion yuan, an increase of 68.8%.

Second, the popularization degree further enhances. As of June 2012, the province opened all kinds of shop 80多万家, accounting for about 12% of the country, the number of small and medium-sized enterprises registered in various Third-party E-commerce platforms up to 2.1 million (including self-employed), the proportion of enterprise applications up to 65%. There are more than 15 million online shopping in the province, adult residents online shopping penetration rate of 49.5%.

Third, enterprises continue to grow and develop. Alibaba, the network Shing Business Treasure, 5173 and other well-known enterprises continue to lead in the same industry, Alibaba Business-to-business, China Chemical Network, Taobao, CAT, poly-cost, etc. are ranked the first in the country's similar platform. Self-built Platform network Retail Enterprises (consumer) rapid development, wheat bags, silver Thai Network and other enterprises have been expanding, the province sales of billion-dollar network of nearly 80 retail enterprises. There are 8 enterprises selected by the Ministry of Commerce E-commerce Demonstration enterprises.

E-commerce is becoming more and more rich. Network retail platform, E-commerce platform between enterprises, commodity trading platform and group purchase, such as Third-party platform steady Development, network retail enterprises, enterprise supply chain E-commerce, E-commerce service enterprises, such as the emergence of the rapid rise of cross-border e-commerce, culture, tourism, finance, medical and other fields of e-commerce applications continue to popularize, Zhejiang becomes one of the most complete and rich provinces of E-commerce in China.

Five is the supporting system of continuous improvement. The rapid development of logistics and distribution system, the province has more than 800 express business enterprises, more than 6,000 service outlets, basically throughout the province township. The first half of this year, the realization of 497 million courier business, an increase of 99.5%. 12 companies have access to network payment licences, of which Alipay is the country's largest third-party network payment platform. E-commerce software, information security and other technologies continue to improve.

Six is the degree of industrial agglomeration gradually improve. Around the electronic commerce and related supporting industry development, formed a group of E-commerce industry base and park. According to preliminary investigation, the province has built all kinds of E-commerce industrial Park 13, more than 20 are planning and construction. At the same time, the cities of Hangzhou and Ningbo were selected as the national e-commerce demonstration City, Hangzhou three street electronic commerce industrial base and Jinhua Area e-commerce industrial base were selected as national demonstration base.

At the same time, we should also see that, as a developed province of E-commerce, some new situations, new problems are first in our province, at the same time, there are some bottlenecks in the development needs further breakthroughs:

First, the construction of E-commerce regulations lag behind, the promotion measures need to be strengthened. Although the existing regulations and regulations on some economic activities have relevant provisions, but in the internet conditions, business model and business mode regardless of innovation, many economic activities are difficult to use the existing regulations to standardize, coupled with the network of illegal behavior is confusing and covert, urgent need to speed up the construction of E-commerce laws and regulations system.

Second, the factor restriction has not been broken, and the supporting system needs to be perfected. In recent years, logistics, payment, security certification and other electronic supporting industry rapid development, but still can't keep pace with the development of E-commerce. Especially, the service quality of logistics distribution needs to be improved. Payment system in the field of network retailing has been relatively mature, and e-commerce transactions between enterprises online payment has not been a breakthrough. In addition, network security and information protection need to be further enhanced.

Ii. the main work of promoting the development of electronic commerce

In recent years, the provincial party committee and provincial government attach great importance to the development of E-commerce, actively through planning, policy and key projects to promote.

(i) the establishment of a sound e-business planning, policy and regulatory system. March 2011, Our province set up a leading group of electronic commerce work, Sheng deputy governor as the leader, the provincial Office of Commerce and other 26 departments for the member units, the office is located in the provincial Department of Commerce. June 2011, the provincial government promulgated the "Zhejiang Electronic commerce Industry" Twelve-Five "development plan", put forward to build "international E-commerce Center" strategic objectives, at the same time, launched the "Zhejiang Electronic Commerce Promotion regulations" legislative investigation. Earlier this year, the "People's government of Zhejiang province to further accelerate the development of E-commerce," a number of proposals, financial, tax, financing, land, talent and a series of support policies. At the same time, the provincial government in the Department of Commerce has created a special E-commerce office, led the promotion of all areas of e-commerce development and market supervision. In addition, the E-commerce industry statistics, monitoring, grading and credit system, and other basic work is advancing in an orderly manner.

(b) Actively implement a number of key e-commerce projects. First, promote the Yiwu market and Alibaba's strategic cooperation. Efforts to achieve the world's largest small commodity entity market and the world's largest e-commerce platform of the powerful union. Second, the implementation of the industry E-commerce platform to promote development projects. Pilot-driven 10 industry platform transformation and development into a set of information flow, business flows, logistics and capital flow as one integrated E-commerce platform, so that e-commerce transactions in my province landing, expand the size of our province commodity transactions. Third, the implementation of network retail promotion project. Select 20 operating standards, excellent service network retail enterprises to the national publicity and promotion, to attract more foreign consumers to the province of our enterprises shopping, increase the size of the consumer market. Four is to build the province agricultural product electronic commerce big platform. Set up information release, product display, online transactions, entity sales and community distribution functions, to achieve from the field to the table, traceability, the whole process of agricultural products E-commerce platform.

(c) conscientiously do a good job in e-commerce market supervision. In view of the new situation and new problems in the field of electronic commerce, the provincial Department of Commerce and the relevant departments do a good job in electronic commerce market supervision, put forward to standardize and promote the work of the network retail market report to the provincial government, do a good job in electronic commerce market order.

Three, the next stage of our province E-commerce work ideas

The party's 18 major proposed: "to firmly grasp the expansion of domestic demand, the strategic basis for the release of consumer potential", "to speed up the transformation of foreign economic development mode, to promote the opening towards structural optimization, expand the depth and improve the direction of efficiency changes." Developing electronic commerce vigorously is one of the strong fingers of implementing the 18 spirit. Just concluded the provincial economic work conference, once again clear to accelerate the development of E-commerce, our province into an "International e-commerce Center." This brings new opportunities for the development of E-commerce in our province, and also gives more responsibilities. How to Build "International e-Commerce Center" should focus on expanding the scale of electronic commerce, popularizing e-business application in various fields of economy, innovating the mode of electronic commerce, establishing and perfecting supporting system, improving government management and service level.

The following work will be done in 2013:

(a) The establishment of network Marketing system to expand sales of Zhejiang products. Zhejiang products to the use of light industrial goods and characteristics of agricultural products, to carry out consumer-oriented network marketing, the significance of the sale of Zhejiang products is very important. First, the combination of industrial clusters and professional markets, the promotion of industrial products online sales, to determine a group of E-commerce service enterprises for industrial clusters and enterprises in the professional market Network marketing services, and actively develop network distribution, the general agent. Second, the formal launch of agricultural products E-commerce platform to promote agricultural products online wholesale, retail, physical display and distribution center construction, and gradually formed from the field to the table full flow, traceability of agricultural products e-commerce system. Third, the implementation of Cross-border Network marketing projects. The establishment of several foreign trade business E-commerce platform and Cross-border network retail enterprises as a pilot, to encourage them to the province of our products to carry out the independent brand of foreign network retailing and small wholesale direct expansion of foreign retail market, improve product profit space and market competitiveness.

(b) Construction of a network shopping system to facilitate the consumption of urban and rural residents. In view of the prominent problems existing in the network shopping of urban and rural residents, the paper focuses on promoting the construction of public facilities and rural e-commerce service points of Urban Community network goods. The first is to carry out the pilot project of public facilities construction of network goods. Aiming at the problem of the last kilometer delivery of the network shopping, it guides the social funds to construct the intelligent third party community public delivering platform, provides delivery and storage service for the network goods, and improves the convenience and enthusiasm of the consumers online shopping. The second is to carry out "e-commerce into million village" project, through the development of rural E-commerce service outlets, to provide network purchasing and agricultural products to sell services, to facilitate farmers consumption, while increasing farmers ' income.

(iii) Implementation of a number of key projects to enhance the level of e-commerce industrialization. Through the cultivation of E-commerce enterprises, platforms, projects and industrial park construction, to do a strong e-commerce industry. First, the implementation of E-commerce platform upgrade project. Promote the pilot tradition of information flow-oriented platform to set information flow, business flow, logistics and capital flow as one of the E-commerce platform transformation. Second, continue to implement the network retail promotion project. To my province a number of operating norms, excellent service, distinctive characteristics of the network of retail enterprises, in the national unity of publicity, to guide more foreign consumers to my province network retail enterprises shopping. Third, promote the construction of key projects in electronic commerce. To guide the social funds to the large third party platform, the traditional E-commerce business enterprise transformation, backbone enterprise supply chain and E-commerce Logistics Center, industrial park and other fields, tamping the development of E-commerce in the province. Four is the development of E-commerce Industrial Park planning, orderly guidance of E-commerce industry cluster development.

(d) Carry out typical pilot demonstration to promote the popularization of e-commerce applications. Through the pilot demonstration work, led our province electronic commerce overall development. First, the implementation of Yiwu market and Alibaba cooperation, and conscientiously grasp the implementation of various cooperation content, promote the integration of E-commerce and commodity market development, on the basis of summing up Yiwu experience, promote the development of e-commerce in other markets. Second, the implementation of E-commerce demonstration project. Continue to do the provincial key E-commerce enterprises, platforms, park cultivation work, and gradually cultivate a number of services in the field of E-commerce platform, at the same time, to carry out the provincial e-commerce demonstration counties (city, district) to create work, demonstration led to the overall development of E-commerce in our province.

(v) Innovation and improvement of working mechanisms to improve management and service levels. Through the promotion of electronic commerce legislation, innovation management system and other means to enhance the management of e-commerce and service levels. First, promote the local legislation of E-commerce, and actively promote the introduction of the "Zhejiang Electronic Commerce Development Regulations" to promote the development of electronic commerce according to law. The second is to explore and establish a management mechanism suitable for electronic commerce. Lead in conjunction with relevant departments to establish E-commerce management platform to explore the establishment of a suitable management mechanism. The third is to carry out industry statistics and grading. Establish electronic commerce statistic system and publish statistic data in time. According to the statistics, the Grade assessment standard is established, and the e-business enterprise grade is evaluated. Four is to promote E-commerce industry organization and construction, accelerate the formation of the provincial E-commerce promotion, improve E-commerce vocational training and certification system. Five is to carry out the electronic commerce regulation and the standard work, constructs the good development environment.