Introduction to the key point and tool application of wireless Web site optimization

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Recently because of the company's strategy from the PC end gradually to the wireless side, I think this is the most formal internet companies are the only way to, of course, wireless end of the main role is still wireless app application, and as SEO, wireless app is naturally not what we can, And the optimization of the wireless phone station is the next destination we must face, I call it the next "depth" blue sea, the reason for using the word depth, because from the current Baidu official point of view, for mobile phone-side WAP station optimization, there really is no actual rules to say, for many attempts in the webmaster, The previous rules seem to be out of place and still have no clue. Here, the author according to recent months of research, talk about their own WAP station optimization of some small suggestions.

Before this to introduce an optimized gadget, user agent switch, Google browser a plugin, so that we can at the computer end of our WAP station for a comprehensive monitoring, can be compatible with a variety of operating environments, such as Iphone,ipad,android, Wireless optimization is really a sharp weapon.

Let's get down to business. The optimization of WAP station is mainly classified into two categories, one is the rule, the other is content, first of all, we have to say is a number of cliché optimization content and attention, this is the mobile phone station must face the rules of the problem, here first to list. The site rules for the mobile phone station are as follows:

The length of the domain should be as far as possible, this is the same as the PC end

or domain name problem, preferably have a level two directory and level two domain name, in order to have a clear hierarchical relationship, many enterprises will be in the domain name to add a variety of parameters in order to monitor the behavior of users, such as mobile phone model, the system used by the proportion, and here, do not recommend that you add such parameters for monitoring, We can read the user's content directly according to the user's Cooki, carry on to judge its key words and use behavior, this is the crux of the problem.

On the website of the robots problem, I don't need to say that we all know to let go of the site crawl, but here to mention is, about yesterday, Baidu Webmaster platform released on the dead chain of the problem, many people will think dead chain submit useless, and did the robots shielding, Baidu official also made an explanation, If you submitted a dead chain, do not use robots to screen, this can refer to the Webmaster platform, this is not much to repeat.

For the use of TDK, the site's homepage or channel page, remember to use META tags and other necessary tags and description to describe, conducive to the identification of spiders.

About the problem of bread crumbs is also a lot of people concerned about the problem, according to the author observed that most of the mobile phone stations are no bread crumbs, one page smaller, and then add a eyebrows appear superfluous, although the official Baidu request there, but personally think that this really do not need. In general, the current crumbs can be directly replaced by the function.

For the hierarchy of the site, and the PC side is best to maintain consistency, using flattened and tree-like structure, convenient spider index.

To crawl the page Baidu Spider, many people may think is Baidu individual mobile phone spider, actually and PC end is the same, this also can explain why many PC side of the site in mobile phone Baidu ranked better than WAP stand for the reason bar. I hope Baidu can be early to complete the wireless end of the Baidu Spider.

Regarding the source of the mobile phone, it is best to use XHTML or HTML5 protocol as the development specification.

The second part, for the optimization of WAP station is more important content is laying, we can look at some industries of Daniel, such as the recent comparison of the fire Ctrip, their mobile phone station why can rank so good, this and their content building relationship is very big, they sell tickets, hotel scenic area, but this is not the main content of the place, We can see the problem from the introduction of the page, a strategy will be all the content in series, the site's overall experience to do up, this is the crux of the problem.

So when we start to optimize the WAP site, we must clarify the structure of our content, according to the content structure of the WAP site to adjust the display, in order to achieve a good optimization effect.

This article comes from the www.ya-jing.cn investment, the first A5, reproduced please specify the source.