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with the replacement of search engines, SEO practice is constantly evolving. When we enter 2007 years, this evolution is as important as a traditional business plan for webmasters.
's proven SEO strategy can bring a significant amount of traffic to your site over time. and the practice of SEO can be divided into four aspects roughly.
10% is an expert in the field: If you are not familiar with the industry you are in, it's a good idea to take a little time and effort to get to know it (or hire a professional).
2 Building of information: the site you create will allow target users to quickly and accurately find the information they want.
3 Technical improvements: you have to learn to understand the characteristics of search engines to get a better ranking.
4 Marketing: We used to talk about building connections, and now we think of it as an extension and marketing model.
become an expert in this field
you need a lot of expertise, and that's exactly the premise and basis for your site to get huge traffic. You have to put some of the information that the user wants to read on the site and make a connection, so you can really run your industry's web site only if the user thinks the quality of the content on your site is very high.
Here are some tips to make your site look professional:
1 writes a lot of high quality articles in the industry (but don't expect them to be able to get users to buy your products or services immediately).
2 on the website to provide some users feel useful tools;
3 Create a unique, valuable community on your website;
40% is the source of news information for your industry;
In a word, what you want to provide to your users is quality content, not link traps. Link traps are pursuing the most rapid and simple links to any resource, and here it is recommended that you build good faith with your users. Honesty is not an idle talk, it can make your performance and flow steadily rise.
The construction of
information
Wikipedia defines the building of information as: building information (knowledge or data) for a clear purpose. In layman's sense, the user-centric design is the key. Basically have the following:
1 fully understand how your users look at your site's industry, where the keyword distribution has played a very important role. Some keyword tools like keyword discovery and wordtracker are very useful. These tools let you know what keywords users will use when searching for content on your site. In this practice, you can make a map of your navigation, and record the knowledge you have learned about the industry.
21 Well-defined Global navigation: an easy navigation for users is important. This will require your site to be consistent in location and structure. A "breadcrumbs" navigation bar is very effective (like the Search Engine Watch Forum > search engine Marketing strategy > Search engine Optimization), because such a navigation very clearly shows the structure of a site, so that users always know where they are on the page, previously browsed which pages.
3 General user Interface
innovation is not necessary, because the user has formed a set of thinking where to find what content. All you have to do is simplify.
Improvement of
technical means
search engines are constantly asking us to design content for users, not search engines. But search engines also have some basic requirements. If you can't meet these requirements, the future of your website will be dark. Here are five tips you need to integrate and apply to your technical tools:
1 Inserts a clear navigation plan so that it can be searched in a text-linked way;
2 to minimize the number of clicks on your key content, search engines in the analysis of a site, usually judge a site which content is more important. If one of the contents has 4 clicks from the receiving page, how do you say it is important?
3 Add some search engine visible content, which means that articles, descriptions, and links should be presented as text to the search engine's crawling spiders.
4 links to relevant content on your site, which is also important for consolidating page dependencies.
5 Effective Meta description tags, which are not helpful for your rankings, but these text can let search engines to determine the content of your site, so the description should add some users are most likely to click into your site words.
Marketing means
how to get others to link your site is still a very important part of marketing, we do not recommend you to purchase links, we mean that you do not need to give someone else in return they will link with you.
Since some people are not in the purpose of money and you link, then what is their purpose? Because they care about their users, they think your site is valuable to him, such as high quality content. In the search engine, if the link to your site is a high-quality link, then it will also give you a high score.
this process in our industry is called "Building a link", but now we want to change the idea, not to create links there is no error, links are still the site in search engines to get a better ranking of the important factors, but the following points are worth noting:
1 Now that we know the importance of the PR value of the search engine, we need to select and link the content of our website with high relevance.
The efficiency of the
2 switching links is now greatly reduced, and this behavior is actually a waste of time unless you are exchanging links with highly relevant high quality web sites. The best advice is: if the other side of the site does not link to you will you also connect the other site? If the answer is yes, you'll have to make an exchange.
3 For many people, the link to buy the effect is very large, in fact, it is very risky, so to resolutely discard.
In general, you can get links in different ways. For a company, a good reputation can build relationships between users and partners. Simply say you need to build integrity, which will motivate others to link to your site.
Summary
no doubt, the use of technical means can have a lot of opportunities to improve the search engine traffic. But these techniques are both risky and distracting. Because when the search engine eliminates these technologies, the flow of your technology will also leave. The worst case scenario is that you might be cheated by a search engine.
If you focus on building your business integrity, then some techniques will distract you. Integrity is a capital you need to keep, and if you spend your time in other places, your business base will become weak. If you're building a site as part of your business, don't distract yourself.
but at the same time you can not ignore some of the search engine technology requirements. Do not design your site entirely for search engines, but instead use it as a search engine for users.
