Introduction to the title presentation of soft text editing

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What is a soft text? We are talking about the soft text is compared with the rigid advertising, soft text is the subtlety of this "soft" word, like petitions, wait until you find this is a soft wen, has fallen into the editor carefully designed "trap"! Soft wen is about carrot and stick, both inside and outside, This is the most powerful marketing tool in the modern SEO industry. And today, I will combine my own in the editorial article accumulated some experience to talk about the work of soft text editors need to pay attention to the problem, mainly from the soft text of the title of writing, and everyone together to discuss several commonly used title writing methods.

This is like we write a composition, the title is the first place to let readers see, plus the forum where the home page will only show the specificity of the title, so your title is novel, can attract people is very important! Only the title is attractive enough to achieve an effective conversion rate. Soft text of the title of a lot of, here I would like to introduce some of the more commonly used!

I. News-type

Features: On the nail, authoritative

We all know that the news is the most authoritative, then we write the promotion of soft Wen can also slightly use this "authoritative", the general news headlines have a single line, two lines and many other forms, as long as a clear description of the characters, time, place and so on a few basic elements on the line, Of course, when editing soft text can be used flexibly according to the situation, the main attention must be real!

This edited article can be placed on the site of the "corporate news" or "industry news" and similar columns, it will appear very authoritative!

For example:

1, the beauty of the spleen Armani ads title: Armani All over China

2, drinking water brand soft title: Mineral water contains essential mineral elements

Second, suspense type

Features: Easy to attract users

There is no doubt that the title is the easiest to attract users to click to browse, by adding some attractive words to make the title richer, so that users can see the title when the mind will have a "is this it?" Feeling, aroused his interest, will naturally click in to see! But write such titles we also need to pay attention to the content of the match, we must not do the title party.

For example:

1, purification equipment Industry Soft article title: Global water source of the overall development depends on who to promote?

2, Xiangfan Industry and trade summer dedication to the people of Xiangfan Heart: let 500,000!

Iii. question-type

Characteristic: Arouse people's curiosity

How to write the title of the article suspense-style? The most direct way is to change it to interrogative sentence patterns, such as a "missing notice is to grant a scholarship," the title can be changed to "missing notice is to grant scholarships, you believe it or not?" Such a form. But in such a title, we should pay attention to the words can not be too long, or lose the meaning of this writing!

Iv. narrative Style

Features: Can be seen at a glance

The narrative is different from the above, compared to a flat light, but do not think that such a title is easy to write, we in this title to the article in the most important, the most fresh facts directly expressed, not too many amazing words to attract readers, to do so is more difficult, Especially in this competition to do the "title Party" network era, this official title will arouse the attention of netizens.

For example:

1, with unlimited market potential of the purification equipment industry

2, three kinds of air filtration equipment commonly used cartridge performance profile

Soft title of a variety of writing, small series I am here for you to introduce only a small part of it, there are many are not used, but also hope to communicate with you! In fact, the key to writing a good title is to start from the whole soft text point of view, coupled with their own little feelings, And then stand on the reader's side to see if you're attracted to the headline? That's enough!

Article from the air filter company http://www.hefil.com.cn/, reproduced please indicate the source