Inventory 2012: talent gap is more and more obvious

Recently, Baidu's Web site, which belongs to Baidu's recruitment website, conducted a big inventory of the talent trends in the IT industry in 2011. The results show that the number of cloud computing professionals in the country will reach over one million. In 2012, the job growth in cloud computing Will be more than 150%.

Cloud computing set off the fourth revolution in IT industry

In 2011, the concept of cloud began to sweeping the globe. Cloud computing is widely acknowledged to be the second largest mobile computing industry in the world after the major computers, personal computers and the Internet Another big move will bring the fourth industrial revolution to the IT industry. According to the estimates of the Weber's Data Research Center, the number of cloud computing professionals in the country will reach over a million. In 2012, the number of jobs in cloud computing will increase by more than 150%.

Many IT companies have taken the lead in the action: Huawei released the "Yunfan Plan"; Alibaba announced that it will invest 100 million to build an e-commerce cloud platform; Skyworth Group announced the world's top cloud television, Tencent cloud computing platform fruitful; China Telecom ) Wang Xiaochu, chairman of the board of directors, came to Taiwan earlier this year with two major tasks - 3G and cloud computing. In May of this year, Inspur developed our first cloud data center operating system products.

Baidu's Web site recruiter CEO Li Zhenwen: 2011 IT industry, indeed ushered in the "cloud era," all the mainstream IT companies are engaged in cloud computing. The rapid development of high-end business and new business makes the 3G technology, cloud computing technology and other talents more urgent. Cloud-based applications will grow enormously in the future, and those familiar with Windows Azure, Google App Engine, VMware's Spring Framework, Force.com and other cloud-based development platforms will become highly sought-after in the talent battle.

Buy site cuts lead to marketing brain drain

In April this year, the US Regiment announced the closure of Chifeng, Longyan, Yulin and Ma'anshan four sub-stations; in July, Wowooguan was exposed to six sites and laid off nearly 100 employees; in August, Gao Peng was exposed 400 layoffs, of which at least 13 local sub-station was withdrawn in September; in September, broke the Mission Group net layoffs, happy network will be its "happy group buy" products and customer service outsourcing to the F group of news; November to lift the listing plan ... layoffs for The prospect of buying sites cast a shadow over.

Baidu's Web site recruitment manager Lee Bo-moon CEO: In 2011, buy advertising everywhere, the moment to buy the site has become the new darling of the media, however, these promotional ads, hundreds of millions of advertising frequently need billions. The closure of the capital gate, the substantial cost of cash, led to a large number of buy sites have to lay off ways to reduce operating costs. It is understood that the buy site BD, customer service, planning department has become the focus of layoffs, we can see that the future development trend of group buy business, will also be from the "human sea tactics" towards "elite tactics" development. The downsizing of the buy site also reflects the downturn of the IT industry to some extent. Some online marketers will flow from small and medium-sized e-commerce websites to leading enterprises, while others may choose to trade for new ones.

E-commerce to promote the rapid development of the logistics industry talent gap is obvious

The rapid development of China's e-commerce industry has created a huge talent gap for the e-commerce sector and its related industries. The past two years, Jingdong Mall, catwalks network, where customers such e-commerce leader enterprises, the development rate of up to 200% -300%, Jingdong Mall and Alibaba have been the first in many cities across the country to establish its own logistics center, so The pace of development will inevitably increase the demand for talent, whether it is professionals in the field of e-commerce, or commodity procurement, express logistics and other e-commerce related personnel, there is an urgent trend in the human resources market.

Year approaching, the major e-commerce companies are conducting large-scale promotional activities, the surge in orders for the courier companies have emerged shortage of labor, many courier companies even out of the bottom of the income of 6,000 yuan to recruit couriers; Baidu's recruitment site According to the recruitment data of the second half of 2011, the demand of IT industry enterprises for logistics / warehousing increased by 123% compared with August in September. While the demand for talent declined slightly in September and October in November and November, they continued Maintaining higher demand for talents increased by 115% and 102% respectively from August.

Ray from the Jingdong Mall gone, you become the best buy network (microblogging) CMO; Wu Sheng (microblogging) came from vice president of Eslite into Jingdong senior vice president. This year, Wei Zhe, former CEO of Alibaba, once served as co-founder of the network if the resignation of Huang, go to do the investment ......

Baidu's Web site CEO Lee Jen-text CEO: e-commerce industry has grown very fast, talent gap continues to increase, the entire electricity supplier industry has been aware of this grim reality, are trying to improve through various forces. Experts said that to cultivate comprehensive talents in the field of e-commerce requires, on the one hand, the government to create a favorable external environment for the network economy such as e-commerce. On the other hand, it also needs to establish and improve an internal training mechanism including e-commerce and e-commerce related personnel Government, enterprises and social forces to work together, so as to ensure that the entire industry to achieve uninterrupted and sustainable development.

The popularity of smart phones "mobile terminal talent" favored

From Apple's iPhone, to Lei Jun (microblogging) millet phone, to the newly unveiled Huawei Honor phone, smart phones triggered a wave of market hot. In the field of mobile communications, "the terminal is the king" has almost become a consensus, and related mobile terminal talent has become a hot "sweetheart." The rapid growth of the mobile Internet market, even more to make the industry seem talent shortage. Although 10 years ago, mobile terminals triggered an Internet revolution, but the current terminal-based platform for the upgrade has just begun, a serious shortage of professionals; now, both mobile terminal development, mobile Internet applications, or telecommunications products operators , The market has always tended to "be cooked not to be born," the rapid development of the industry for the relevant personnel to provide a higher and better development space, mature talent has always been in a state of high mobility. Reporter learned from the Weber, due to the "mobile terminal talent" gap, EY Telecom Co., Ltd. and Beijing University of Posts and Century Century College has established a "school-enterprise cooperation" mechanism for the enterprise-oriented training, delivery of personnel to establish a good channel.

Baidu's Web site CEO Lee Jen-text CEO: Currently has 2 years experience in the industry of Android engineers is the focus of headhunting, if there is a major project experience, the monthly salary can reach 15-2 million in the "talent shortage" Lurking behind huge opportunities. China's mobile value-added services market may maintain a 50% or higher growth rate in the future. A large number of value-added software R & D engineers will need technical support and improvement. The conservatively estimated talent market gap will reach 500,000 or more. According to the recruitment data in the second half of 2011, the demand of IT industry enterprises for communication technology in September was 117% higher than that of August. Although the demand for talent declined slightly in September and October in November and November, it still maintained Higher demand for talent increased by 102% and 34% respectively from August. In view of this, "mobile terminal talent" has naturally become the industry's "sweetheart."

Internet Gangster layout Mobile Internet development and application of high demand for talent

On July 28, Alibaba Cloud Computing Co., Ltd., a subsidiary of Alibaba Group, announced the official launch of its independently developed Aliyun operating system (Alibaba Cloud OS). On September 2, Baidu launched its mobile software product platform, Baidu Easy Platform On September 21, Tencent and HTC released the first in-depth cooperation social mobile phone HTC Cha Cha in Beijing. On November 24, Tencent Mobile Phone combined with Tencent and NVIDIA, Officially announced the introduction of Amagatarai W808W "iQQ" smart phones; cloud computing represents the hottest areas of the Internet in 2011 and technology, the mobile Internet provides a more unlimited imagination.

Baidu's Web site recruiter CEO Lee Min-wen: mobile Internet will become the development trend of the next decade. In this situation, many Internet companies are beginning to strategically position the business in the hope of gaining momentum in the tide of mobile Internet. Therefore, it is a key strategy for enterprises to deploy mobile services in the current Internet enterprises to launch intelligent terminals equipped with their services. By tailoring services to intelligent terminals, the threshold for using a user can be reduced, so that the user terminal can be used to a greater extent Compete for potential mobile Internet users, lay a solid foundation for its future business development. According to the recruitment data in the second half of 2011, the demand of IT industry enterprises for Internet development and application in September increased by 66% compared with that in August. Although the demand for talent declined slightly in September and October in November and November, Continued to maintain high demand for talent, respectively, an increase of 55% and 20% compared with August.

Improve treatment IT industry enterprises retain their talents heavily

IT industry is suffering the most serious drought of talent, many IT companies spared no expense to recruit talent, but also pay more attention to the retention of talent.

Jingdong Mall from 2010 onwards spent 60 million yuan, one after another to send senior management personnel to school EMBA program. In 2011, Alibaba invested 3.5 billion yuan to improve employee benefits and invested 500 million yuan to set up an education fund to solve pre-school and primary-level education for employees' children. Tencent launched a three-year cost of 1 billion yuan "housing plan" for the first time buyers to provide interest-free loans, up to 300,000 yuan.

Baidu's Web site recruiter CEO Lee Min-wen: 9, 10 IT job positions and job seekers are positive synchronous growth. In the traditional HR process of "selecting, using, educating and reserving", enterprises pay more attention to the "stay" in addition to their high salary and talent selection. At present, the general increase in staff welfare in the IT industry will be stable. Impetuous "IT recruitment market, and enhance the stability of personnel, the industry and enterprises are undoubtedly a good news. A recent survey by the Weber data research center showed that up to 63% of IT industry practitioners at the end of 2011 were willing to quit.

The password leak to the network personnel much attention

December 23, the country's largest developer community CSDN.NET admitted that the security system was hacked, more than 600 million user data was leaked. The matter has rapidly warmed up. The "password set" of websites such as Renren, Kaixin, Tianya Community, Shijijinyuan, Lily Net and the US Airways Network also appeared on the Internet one after another. The affected websites are expected to reach several dozen. Netease mailbox, Renren, happy network and other commonly used e-mail and SNS sites have issued a notice, it is recommended that users change the password. This day has also been netizens nicknamed the "Internet winter solstice", "change the password day." On the one hand, SNS website emphasizes the open platform, but the information security risks behind the open should not be overlooked.

Baidu's Web site recruiter CEO Li Zhenwen: With the emergence of information crime, the importance of data security experts will be further enhanced. Government regulation of the Internet more and more, the regulation of user data privacy rules also continue to emerge, which means that for most organizations, security is no longer an option, network security has become the people's lives can not The missing part, and in various industries, cyber security is also increasingly valued. Network security personnel, has ushered in the development of the workplace in the spring.

Fresh graduates into the new source of IT industry's new force

Fall 2011, many Internet giants have announced and launched its 2012 campus recruitment programs and campus trips, access to major institutions to snatch fresh graduates. Baidu's recruitment site Bamberg campus division was established in June 2011, for IT, finance and other key customers more than 30 service. According to the University of Burbank campus recruitment experts observed that in 2011 the IT industry campus recruitment market full recovery, hiring demand blowout.

Baidu 2012 campus recruitment project on September 1 full start. This year Baidu autumn recruitment of campus advocacy work in 21 cities in a total of 64 colleges and universities inland continued to expand, for the majority of freshmen provided systems engineering class, mobile terminal research and development class more than 50 positions more than 2,000 jobs; Tencent from 9 Since mid-month, it has started campus recruitment activities in universities all over the world. After Tencent launched its opening strategy this year, it will strengthen the recruitment of talents in the fields of open cloud platforms, wireless Internet, social networks, Weibo and e-commerce. It is reported that through campus Tencent recruited to join the proportion of employees close to 40%.

Baidu's recruitment site Baibo network campus division director Nanning Ning Comments: IT industry enterprises in the campus recruitment technology-based personnel, but also covers product, marketing, design, functions, markets and other fields of talent, the great importance Campus recruiting is because it is very difficult for enterprises to find comprehensive talents who meet the standards within a short period of time in the market. Through campus recruitment, enterprises can find some fresh graduates with comprehensive abilities and strong innovation abilities, and then complete training for about 2 years , You can quickly meet the business requirements of employers, while leaving the talent through the school often have to have higher corporate loyalty. Today's graduates have become the main source of new entrants in the IT industry, which has also objectively promoted the development of the entire industry.

Weibo real-name system to transfer relevant personnel to the second and third tier cities

Recently, microblogging websites in five cities of Beijing, Shanghai, Tianjin, Guangzhou and Shenzhen announced the trial of Weibo's registered real-name system. This means Sina, Tencent, Sohu, Netease and other domestic four portals, all of the Weibo users to start the real-name certification. It is reported that the real microblogging users to implement real identity registration, currently only for new users, registered in the name of individuals should provide their ID number and other information to register in the name of the enterprise should provide the AIC's company registration number and other information, and then Microblogging site to the national authority for comparison certification, only after opening micro-blog.

Before the real name system, users only need an email address can be registered microblogging, low barriers to entry also prompted a short period of microblogging users registered an explosive growth in the number of registrations. After the real-name system, on the one hand, due to the security issues that affect personal privacy, it is expected that some users who do not want to disclose personal information will be transferred to second and third-line local websites without real-name restrictions. As the number of microblog users on these websites increases , Will attract the development of micro-blogging talent from the first-tier cities to the second and third tier cities in order to adapt to the development of the local portal microblogging business and realize the diversification of microblogging talents. On the other hand, the large Weibo and the infamous zombie fans kept by Weibo marketing agencies will be greatly affected. Sina previously exposed and deleted a large number of advertisements forwarded by Weibo Large to combat the Weibo business activities carried out by these institutions , Microblogging marketing agencies and personnel will tend to be standardized.

"Grassroots entrepreneurship" lead all-around IT talent go hot

The wave of open platforms that emerged in the past two years stems from Facebook's Facebook Platform, an open platform created in 2007. Subsequently, Google, Apple, Tencent, Baidu, Qihoo 360, Netease, Sina and other companies have embarked on the path of opening up, these Internet giant in the birth of a large number of innovative applications, but also the achievements of a number of entrepreneurial Internet company's growth.

Boya interactive development of the "happy baby", with Renren open platform has attracted nearly 10 million users. Mutual love of science and technology, "Hu Lai Three Kingdoms" access to Tencent community open platform, just three months, the number of game users to achieve tens of millions of leaps and bounds, revenue growth of 40 times. Openness and cooperation have become the inevitable trend for the development of Internet companies. Now any good idea may make a wealthy myth on the Internet platform.

Baidu's Web site recruiter CEO Lee Jen-text: the scale of Internet users and the rapid growth of the market for Internet entrepreneurship provides a good platform. In addition, angel investors and venture capital investors have also turned to entrepreneurs who are concerned about the industry, injecting enormous capital power into the development of the Internet. With the increasing openness of the Internet platform and the vigorous support of national policies, the Internet is becoming the main channel for founders of original creators to achieve the dream of "making a business as a minimum." Meanwhile, the continuous increase in the number of start-up Internet companies will further increase the demand for recruitment of IT posts, especially those versatile talents who are innovative, understand technology, understand operations and understand the market, and will undoubtedly compete for these small and medium-sized start-ups Popular resources.