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A good optimization program can make the site on the road of SEO optimization, but what kind of optimization is the specific measure of optimization quality standards? Do SEO master the macro direction of the site, coupled with tight details of the optimization in which the combination of the two, is a set of optimization program composition. And how to judge the quality of the program and the level of optimization? The following content to join hands Webmaster Analysis:
One: The feeling of the macroscopic
After careful optimization of the site, it is necessary to take into account the search and user experience as a whole, clear interface structure is left to the user first impression of the main theme. will not store too large pictures, flash caused the page too large, because the search engine does not like a single page too large site. Not because of the increase in the keyword density of the page does not fish and fowl, not because of pandering to search engines, and false original flying. In addition, the opening speed of the website will not be very slow, otherwise even the basic server speed can not keep, do SEO is futile.
Two: Website Theme directionality
After a reasonable optimization of the site, the direction of its theme must be a word through. Will not make people feel that this site has done anything, will not because of "all-inclusive" affect the "content of the full and refined." Otherwise, what all do, but do not do bad website, the direction must not be outstanding. This kind of website can not keep the fixed accurate user group is in aspect, at the same time even if search engine also can not ambiguous the topic of the website, thus cannot place the weight centralism position website rank.
Three: On the layout of the keywords
Do the same keyword, but the layout is different but immediately see the level of optimization. The best keyword is bound to occupy a large number of user search, at the same time, through a number of main key word layout list, can be derived from a number of the same flow of the long tail keyword, but will not be the search engine stubborn think: piling keywords. In SEO, to the keyword exactly how many suitable, never a clear positioning, generally five or less. But I think: the keyword does not exist obsolete keywords, can be repeatedly derived from a large number of keywords to meet the user search, are the search engines are considered high-quality words. Of course, the premise is that the number of keywords is not more than the search engine can accommodate the limit.
Four: Content and the quality of the chain
Good website, content is not much, but is fine. But "fine" and not only in the content of the original degree, more is reflected in whether it can best reflect the value created by content: Each article can create more or less traffic for the site, rather than write only to enhance the search engine on the weight of the site. The same is original, but after the optimized content, unfolds, must be the sturdy search and the user reads as one can produce the flow value the original. Talk about the chain, the more the number of a site to prove the strength of the more tyrannical? The answer is no, rather spend 10 minutes to do a high-quality chain, do not spend a minute to do a regular website link. The junk chain is long and the value of the website is devalued. Similarly, if its own site links frequently appear in those high weight of the page, its weight must be with the garbage station has a different division. The chain is reflected in the link with his station content page added links. Ningquewulan, high threshold can create high value.
Five: The value of the site page
Simply put, the website source is concise and efficient, convenient search engine index? such as Div layout out of the page, it is more in line with the search engine index. Whether there are not conducive to search engine index "JS" Call and other worthless code, so that the code efficiently by spiders, such as the site is more popular with search engines. The value of the page is also reflected in the layout of the link structure, whether the search engine in the shortest possible time to perform more things, such as clear navigation and so on. In short, what kind of Web page is more valuable? How to enable search engines to efficiently perform the entire site's experience process, such a site page is increasingly valuable. Of course, the premise is rich content, not empty content station.
Vi. Handling of Errors
Do not always think of the search engine to give you how high weight, whether you are looking for the search engine? Did the website make 404 custom pages, did you do 301 redirect weights? All of these reflect the site's optimization of the site in the wrong handling of the implementation force. In the website construction, this kind of question is unavoidable, the website can start to optimize for the search engine, this kind of website is the search engine prefers website. And if the converse, the problem is to, once there are problems, the inevitable impact of the site weight and ranking development.
Seven: Highlight the value of the site details
Efficient use of robots.txt shielding cache directories, template directories, images directories, and create some insignificant "duplicate title" page, or security directory, are beneficial to the development of the site, why? Search engines are more favored. In addition, the Web site map Sitemap.xml to make it easier for search engines to browse the entire content of the site. In addition, the use of nofollow, shielding the easy dilution keyword links, highlighting the site's core keywords, are not a harm, of course, the premise is not to write the wrong case.
Finally, the binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: How to judge the quality of site optimization, the key lies in whether more in line with the search and user experience as one of the optimization, both of which will be more and more!