"Invest" HP 2 billion dollar investment in cloud computing it giants accelerate the horse race enclosure

Into the 2011, the IT giants at home and abroad to accelerate the cloud computing market, including IBM, Hewlett-Packard, Oracle, SAP, Ufida, Huawei, Cisco, etc., Big play "cloud" brand.

Hewlett-Packard announced it would hit 2 billion dollars in cloud computing, another big investment in cloud computing following the launch of the global "instant-agile" cloud computing strategy and China's cloud computing strategy in June.

Cloud computing Boom

The investment was funded by the HP Financial services company, it is a subsidiary of equipment leasing and asset management for HP customers to address the problem of large investment budgets and less profitable returns for customers using cloud computing, with 2 billion dollars for old users who buy and deploy HP Cloud solutions. As for how much Chinese users can benefit, Hewlett-Packard PR responded to the China Business newspaper reporter, the data is not accurately calculated.

In fact, HP's investment in China's cloud computing has started, and the local government-led cloud industry investment project is one of its key development projects. At the end of June, Hewlett-Packard's global president, Leo Apotheker, announced its latest investment plan for China, the first of which is cloud computing, followed by systems development, technology infrastructure transformation projects and social media platforms. Apotheker also visited government officials in Shanghai, Chongqing, Tianjin and Beijing, all four of which are key cities in the layout of cloud computing strategies.

June 28, in Tianjin Binhai New area, the HP Cloud Computing Solution Center opened grandly. As for HP and the Tianjin Binhai New area cooperation way, according to the industry personage who does not want to be identified, the most likely way is the HP and Binhai New area subordinate company to undertake the joint venture construction, and the HP investment proportion cannot exceed 50%. This is the limit of China's data center and foreign investment ratio.

HP's enthusiasm for the local government cloud computing project is due to the "cloud-computing boom" of local governments, and the local governments have taken cloud computing as the starting point for industrial transformation and upgrading and information industry development. According to Sadie Consultant software and Information Services Vice President Wang Qiang, currently he is stepping up for local governments to develop cloud computing planning, and the planning of the local government up to more than 30, in addition to Tibet and Xinjiang.

Cloud Service Impulse

On the occasion of HP's mediation with local governments, IBM has recently launched a massive cloud-computing market plan, according to IBM officials. August 4, Inner Mongolia Chifeng government Mayor Baodanda announced in Beijing, IBM will be in Chifeng Hongshan Logistics Park Building "Chifeng Mondondo Cloud Computing Center." As early as 2009, 2010, IBM also in Jiangsu Wuxi, Shandong Dongying, Sichuan, Chengdu and other land to set up a cloud computing data center.

In addition to participating in the local government's cloud computing, IBM is actively courting partners to participate in cloud computing. August 8, IBM disclosed the new cloud computing partner special program. This program will be certified to partner, through certified Partners, can apply for IBM Cloud computing Business Development Fund, the Fund application limit is currently not set. In addition to the cloud computing partner project, IBM also announced the latest incentives for IBM Software Partners, IBM Software partner to get up to 15% of the rebate, if coupled with the previous commercial machine return point, key city coverage and other incentives, IBM for software partners to award the highest amount of 65%.

Before the April and June, IBM also announced the Great Wall computer, Ufida Strategic cooperation program, not only for the Great Wall of computers, Ufida software construction "private Cloud", but also to help the Great Wall computer, Ufida external to provide "cloud services."

Microsoft, Google, SAP, Oracle, and other more emphasis on the "cloud" service of IT vendors, recently also stepped up the push. For example, Microsoft plans to set up a cloud computing innovation Center in Shanghai in September to help customers and partners do cloud computing strategy migration. SAP recently launched a cloud-based package for SMEs, the first year to invest 170,000 yuan can buy 20 registered users of the CRM (Customer resource Management) package, the first year of investment 180,000 yuan can buy 20 registered users of the ERP (Enterprise resource plan) package, This suite used to be a millions of yuan investment. Google launched a cloud-based enterprise suite software at the start of the year. Oracle also released details of cloud computing solutions in June.

For it vendors in the layout of the cloud, Wang Qiang analysis that the current cloud computing market is still difficult to form a clear competition, the manufacturers are basically in the cloud to sell their own products or solutions. In the future, manufacturers will be based on their own advantages to form several "big cloud", by the local government-led public cloud, as well as telecommunications, finance and other industries-led industry clouds, such as the formation of a comprehensive cloud computing environment.

Navigation Industry Cloud Computing Change

Yao's debut after his retirement was at a press conference with the most important investment in his business empire, the 002383.SZ. Recently, the "position cloud" related technology and platform, the "China position" platform on the line, marking the application of cloud computing in the navigation industry landing.

After the internet, the world is set up with things, cloud computing, mobile networks and other technologies led by the new wave of development. In the eve of the application explosion, the collision with the navigation industry, the technology has changed the traditional navigation industry chain opportunities.

As China's earliest satellite navigation enterprises and listed companies, the national Mapping and Geographical Information Bureau in the promotion of the position cloud services summed up as "cloud" three variables. "Cloud" is a position service backend platform based on cloud computing technology, said Changxiaochun, the technical director of the great-public thinking. "" is the software that resides in the terminal. "End" that is "positioning terminal", are all kinds of intelligent products with positioning capabilities, including consumer electronics and professional equipment.

Guangdong Province has done a survey, data display navigation and location services, the public demand is huge, 2010 output value has reached 50 billion yuan, the 2015 output value is expected to reach 265 billion yuan, where the service 155 billion, user terminals 130 million units, the number of users 350 million.

Such a big market, of course, has long been a bigger business. China Mobile started to do location service business five years ago, but it has not been applied on a large scale.

"Mobile communications such a large enterprise, has a strong strength, but their focus is the communications business, equivalent to a path." It is a waste of resources to devote its own manpower and material resources to the specific business of navigation and location service. "An industry insider evaluates.

In the view of the public, they are not competitive with China Mobile. "They built highways, we were cars on the road," he said. Guo Xinping, chairman of the company, told the China Business newspaper reporter. Huang, director of China Mobile Research Institute, said that China Mobile is also waiting for cooperation opportunities, the market needs information infrastructure, electronic maps, mobile communications, cloud computing, spatial geographic database and other fields to participate together in order to build a position service market.

Just as Apple's success is key to the success of its app store, China's position puts its future on the platform, which is a good way to get a cloud.

However, after all, the specific application of the location cloud is still in the exploratory stage, the business model has yet to be continued to explore.

By design, the platform was all free at first, free for users, and free for the alliance on the platform. "Only after the platform has gathered enough users can we find a profitable business." "Guo Xinping said.

But this process will also have two major challenges: first, how to gather popularity at the same time to ensure profitability, so that they can live well into the future. Second, the Platform for the integration of enterprises, operational capacity requirements are very high, and the public think strong is not a giant enterprise, can have a certain industrial appeal, build position cloud service industry chain is worth exploring.

This platform to form a scale needs a process, Guo Xinping proposed the survival of the road is that it will promote terminal sales, through the terminal to provide a large number of value-added services, and constantly improve user stickiness. Once applied, it will shift from the background to the software service, and the terminal is no longer important. In the future, when the size of the user and the industry is large enough, the platform will be the cooperation of the whole industry.

As for, when the navigation cloud industry is "harvest season", only the market can give the answer.

(Responsible editor: Lu Guang)