Invest more than 1 billion BenQ mainland operations headquarters in Shanghai

The success of slimming self-help, to the brand after the operation of Taiwan's IT enterprises BenQ, began to redefine the future growth driving force in the mainland. "The first financial daily" learned that BenQ is in Shanghai Hongqiao Lingang Economic Park to build the mainland operations headquarters-Ming-Shanghai scientific Research Building.　　Shanghai Hongqiao Economic Park, the official website information shows that this project belongs to BenQ Future Asia-Pacific Operations headquarters building. "Invest more than 1 billion yuan."　　"The construction unit Shanghai Bao governs construction company's one person said. In fact, as early as 2006, BenQ Electric Zeng Wenxian marketing general manager of China, said to reporters that the project planning.　　At that time, he said, the project is ready to start, in 2008, when BenQ Mainland China and Asia-Pacific headquarters will be transferred to Shanghai. But the failure of 2006 to integrate Siemens ' mobile phone business has left BenQ struggling to save itself.　　In the 2007, BenQ divided its brand with foundry manufacturing business. BenQ, which moves toward brand operations, redefined the global market architecture. It is independent of the mainland market from the Asia-Pacific region and is tied to the Asia-Africa Middle East, Europe, North America and Latin America. The Asia-African Central Eastern District is headquartered in Taiwan.　　This means that the Ming-Shanghai scientific Research building is unlikely to replace Taiwan as the entire Asia-Pacific headquarters. BenQ Continental Operations Center has always been located in Suzhou, where it has its associated corporate friends Tatsu Optoelectronics and the original manufacturing business Jia Tatsu. However, after stripping the manufacturing industry and moving to the brand, Suzhou has become very difficult to be a source of driving its growth. The head of a product line at BenQ Continental headquarters said that Shanghai's future is BenQ East and even mainland operations center. Earlier, BenQ chairman Lee also said to this newspaper, for the brand enterprises, Shanghai's market factors are very complete. (Wang Ruichen)