Investigation and reflection on the thematic characteristics of network events

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The so-called network events, usually refers to a social event or social phenomenon in the network is widely reproduced, thread, participate in comments, causing the traditional media or government attention to the dissemination of events. such as 2007 years of Chongqing, "the Most cattle nail", "Shanxi black brick kiln incident", "South China tiger Incident" and so on.

The author uses the key Words "2007", "Network event" to retrieve 37 pieces of network events that occurred in 2007. Through the analysis, it is found that the theme of network events is focused on three aspects: first, the attention to ethics and civic Quality (19%) and the supervision of social and media (19%), the second is the care of the disadvantaged group (14%), and the third is the maintenance of civil rights (12%). The condemnation of violence (including social violence, domestic violence) and the promotion of good social mores are also important issues of cyber events. The theme of pornography and patriotism is also a more sensitive topic of Internet events.

The distribution of the topic of the Netizen's speech is characterized by wide and dispersed theme and relatively concentration. There is a large proportion of critical rhetoric about society, government, interest groups, laws and human rights, followed by sympathetic, reprehensible rhetoric. In some cases, netizens strongly request the top posts, expand the domestic and international influence, in order to arouse the attention of the whole society and pay attention to the speech, let us obviously feel a strong folk force exists. For example, in the "Shanxi Black brick kiln incident", Tianya asked the top post of the comments accounted for 1/3 of the total number of posts. Netizens ' comments on the freedom and influence of online speech are also a theme of netizens ' speech, although the proportion is very small, but also a subject that can not be neglected. They are either praising the courage of the online community or opposing moderators to delete certain remarks. On the whole, the theme of Internet event and the theme of netizens ' speech have the following characteristics, and it is worth our thinking:

1. The low proportion of rational speech, the relatively high level of irrational speech

In general, the topics involved in network events, whether it is concerned about the disadvantaged groups, or pay attention to ethics and personal quality, whether it is social supervision and media supervision, or rights and judicial trial, whether it is patriotic theme, promote good social fashion, or use network events to amuse themselves, etc., have shown strong rational color. Even some of the themes of pornography, there are sporadic rational remarks. However, from the specific case analysis, we can see that rational speech is not much. The proportion of rational speech will be compromised if the irrational remarks that the administrator deletes are taken into account. Although the forum moderator repeatedly called for a rational post, there are netizens spontaneously called for the post to be rational, but the relatively rational voice is not very high. Therefore, we need to improve the media literacy of netizens and make great appeal to rational sound. In addition, it is necessary to strengthen the guidance of network public opinion, especially the participation of some experts and scholars or leaders of public opinion, will play a certain role in raising the proportion of rational speech.

Of course, we also need to treat irrational speech dialectically, to prevent the one-sided exaggeration of the irrational factors in the network events. The irrational factor is the catalyst that the network event forms, it may enlarge the event influence, cause more people's attention, it may also because the irrational factor is divorced from the life reality, thus moves toward one kind of obvious absurdity, but lets the people indifference event itself. To some extent, irrationality is also a kind of "rationality". Even if some of the statements are inconsistent with the official ideology, even if they represent only the views of the minority, even if some events seem to contradict traditional morals, it is also a kind of public opinion which we should respect.

2. Rights and Tort

Defending the rights of citizens will be an eternal theme for a society that is constantly moving towards maturity. In the process of building civil society and safeguarding citizens ' lawful rights and interests, the network, as a new media, will play an important role in safeguarding the legitimate rights and interests of citizens by virtue of its advantages of rapid and relatively free communication. At the same time, the Internet incident in the Netizen's speech and behavior also appeared tort phenomenon. But in the event that the theme is a network of rights, like Chongqing's "most Cattle nail house", "Shanxi black brick kiln incident", netizens ' words and deeds are not many, even very few; in the network incident, the behavior of the Netizen tort mainly concentrates on the topic is the ethics morals, the citizen quality, the social domestic violence, the caring vulnerable group, the pornography and so Therefore, in the network incident, the Netizen defends the citizen legitimate legitimate rights and interests which the law entrusts with the network event participant's tort words and deeds, cannot draw the equal sign easily, but should the difference view.

3. The game between folk discourse and official voice

In internet events, netizens often speak in opposition to official attitudes. Criticisms of society, Government, social interest groups, and legal systems constitute a large proportion of the rhetoric. If the posts deleted by the administrator are included, the proportion of critical speech will be greatly improved, showing the obvious characteristics of folk discourse. The subject of ethics and violence seems to have little to do with the power sector, but there is a criticism of the power sector's omission.

The game between folk discourse and official voice is a question worth considering. The appearance of this phenomenon may be the objective response of the social reality context. This kind of game also reflects the folk ideal and the desire, expressed the folk voice. Is such a tension constitutes a social supervision and promote the construction of civil society an important force, although sometimes irrational.

4. Internet freedom of speech and speculation

Internet users who are involved in cyber events can freely express their views and opinions. But regrettably, in many network events, there is speculation phenomenon. The author retrieves the network event, the result has been proved unreal, has the speculation suspicion to have 4, approximately accounted for 11%. Even if the Internet event itself is real, there are some individuals, interest groups or websites hype. Therefore, there exists the phenomenon of "colonization" of the virtual world in the real world in the network events.