Investigation on the operating profit model of SNS website

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Mentioned earlier about happy net [NET operation of the profit model] [happiness NET vs School NET], the network of schools [network of "purple beans" fee Services] [contact Friends of the website-network], facebook[registration experience FACEBOOK] How these SNS sites are profitable, Below in detail under the entire SNS website in the next few years development trend as well as they all through which channel carries on the profit. Remember to attend the Alibaba Webmaster meeting, there is a person said, SNS is rich game, at that time out of the SNS do not understand, nor too much attention, down is also through a variety of methods familiar with the SNS, know that there are many SNS programs, and are open source, then, from the development, Greatly save a lot of the cost of website operation. If you also want to put into SNS ranks, also first listen to the operation SNS Expert's idea:

Through a professional investigation can be found, 100% of SNS site CEOs will still be the hope of making profits in advertising. However, there is no consensus on whether personal virtual value-added services can be a major means of profitability, although some websites have already gained revenue through this approach. On the other hand, and E-commerce integration is also the SNS website CEO optimistic about a direction.

It is also noteworthy that the open platform has two potentially "terrifying" possibilities. On the one hand, it may be able to help SNS challenge the position of the search engine in advertising, on the other hand, may let SNS challenge Microsoft's "hegemony" in the operating system.

SNS website Core Operation survey Result:

70% of SNS website CEO thinks entry threshold becomes higher

80% of SNS website CEO still will advertisement as the first income source

60% of SNS website CEO thinks the current investment bubble is not obvious

100% SNS website CEO Identity Open Platform Concept

40% of SNS website CEO thinks the overall situation will set in two years

100% of SNS Web site CEO said not afraid of the Giants to participate in competition

SNS website Profit Model survey Viewpoint:

51.com Chairman Shengdong East: mainly by advertising and games, there may be some value-added services, but value-added services this piece is more difficult to tell, but advertising is more realistic. The second piece we're pretty bullish on is the game. Tencent QQ Space is a very lucrative piece of business, but in addition to the QQ zone, all other spaces do not make money. I think (value-added services) will certainly have some income, but there will be a large amount of income to be further explored.

Lily Nets CEO Fanjiang: Because now ads on the portal, advertisers do not know what the user's intention is, put on the search engine advertisers know his intention at this moment, but advertisers do not understand who this user is. But SNS solves this problem, we know who this user is, so it is very attractive for advertisers.

Ant Network CEO Wheat Field: In fact, like Facebook they say, must have a considerable income, the simplest is advertising. I think Facebook should also try it on E-commerce, including virtual money or virtual goods. So I think the specific business model of Facebook can be seen clearly in advertising and e-commerce, and does not rule out a new business model.

Love Apartment CEO Zhang Jiaming: The current model is advertising. The way to Tencent is virtual value-added. These should be a breakthrough, like Korea's race me. For love apartments, advertising is a part of the core or rely on virtual goods to make money, is now half the half.

NET CEO Zhang Fan: Facebook's profitable way is actually very good, its recently made virtual goods estimated to be able to earn more than 30 million dollars a year, although the amount is small but at least enrich its income source. China may be more scalable in this area, and the Chinese have a higher reliance on mobile phones and networks, so China's potential source of income is at least not lacking.

Race My network CEO Pang picks: Race My net 2007 in Korea, the income reaches 10 million yuan, most comes from the virtual goods sale. Talk about SNS website profit model, one is advertisement, second is value-added service, third is electronic commerce.

Conclusion: Among the CEO of the SNS website surveyed, 80% of the CEO ranked the advertisement as the first source of income, at least the first reaction was to earn revenue through advertising. There are also CEOs who say their revenue comes mainly from virtual value-added services, but CEOs cannot agree on whether virtual value-added services can be an equally important revenue pillar for advertising. At the same time, the combination of SNS and electronic commerce is also more widely optimistic.

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