Investigation report on Chinese People's Entrepreneurship

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Can ordinary farmers succeed? Can selling produce make a fortune? How do the ordinary people who have been successful around us overcome the difficulties and realize their dreams? A few days ago, a focus on ordinary people to create rich, and well-known entrepreneurs unrelated to the forum, a survey of ordinary people around us to start the investigation report, Seems to allow us to catch the answer to the question.

From February 18 to 20th, "the second annual People's Enrichment Experience exchange" was held in Beijing by CCTV's "rich classics", which was recently launched by the Tsinghua University China Entrepreneurship Research Center, the MBA Center of China Agricultural University and the National Development and Reform Commission SME Coordination Center for Foreign Cooperation. Survey report on Chinese People's Entrepreneurship published.

Entrepreneurs and "farming" the word associated with the three-day annual meeting, 8 of "small business into a big deal" of ordinary people, as the example of this year's "entrepreneurial hero." Hebei rural Growing up girl Yang Fengjun, with thin body made a fat people's clothing; Wang Zhaying By doing tofu accumulate tens of millions of wealth, sit on the Xiaoshan area of the head of similar enterprises, and eventually the tofu exported to Europe and America; 60-year-old Beijing Pinggu Peasant Women Zhang Shuying, 44 years old began to start a business, from doing building materials developed to the beverage industry , tourism, stubbornness and perseverance have made her successful, be called "Twist Old Lady"; Hebei people Zhang Baowei early run Guangzhou operating fruit, now opened a special pumpkin planting base, he planted giant pumpkins were people when the art of purchase, a single product has sold to 8000 yuan; Henan Anyang man Li June specializes in producing fruit paper bags, this " The people who put their clothes on the fruit "do business in 6 provinces nationwide, so that the value of vegetables and fruits rose, their annual profit is also more than million yuan; Shandong Zibo People Wu Sheng Camp, just from a variety of snacks market, the development of new products" baked eggs ", and into the supermarket; the most bizarre entrepreneurial hero also includes cattle specialist Wang Shouhong, He unexpectedly from cow dung found business opportunities, with cow dung to do bacon planting mushrooms, has been planned to sell overseas markets, but also invested 800,000 yuan to do a science and technology park, ready to cow dung for packaging as a commodity to sell.

These successful entrepreneurs are more or less associated with the word "farming", either from a farmer or a farm or in a farming business. "They may not be of noble birth, have no very high academic qualifications, from scratch, but found that other people can not find the opportunity to find a market that others can not find, made what we may do but did not do." Shing, director of the MBA Research Center at China Agricultural University, evaluates these "entrepreneurial heroes".

Entrepreneurship 100,000 Yuan can start "Chinese People Entrepreneurship Investigation Report" opened the common people entrepreneurial success secret. The report shows that 48% of entrepreneurs venture capital of 100,000 yuan in the following, that is to venture 100,000 yuan can start. In addition, the age of 26-35 years is the golden age of entrepreneurship, in this period the number of entrepreneurs close to half.

The report also shows that corporate employees and farmers are the main force for entrepreneurship. Enterprise employees accounted for the largest proportion of 41.56%, followed by farmers, 25.11%. The proportion of men in the entrepreneur is about 3 times times that of women, the former being 77% and the latter 23%. There are significant differences between men's and women's Choice of entrepreneurship: The first three industries selected by female entrepreneurs are catering, wholesale and retail, and information services, while the first three industries chosen by male entrepreneurs are wholesale and retail, industrial processing and agro-processing respectively. According to the survey, the low threshold, rapid turnover of the industry is the most successful business people entrepreneurs, and these small potatoes from the source of 80% of personal savings or family loans, and the bank and other financial institutions to get the proportion of funds relatively smaller.

The findings of the report also analyze the difficulties entrepreneurs may encounter, including financing, market demand, technical talent and internal management problems that entrepreneurs may face at all stages. Survey shows that there have been failures of entrepreneurs accounted for 48%, as a result of capital turnover problems caused by the largest number of entrepreneurs recognized, followed by the wrong choice of entrepreneurial projects, and the third is poor management. To succeed, an entrepreneur must have a certain quality and ability. The research shows that the first five qualities that entrepreneurs should possess are: the principle of honesty and trustworthiness, the ability of interpersonal communication, the thought of innovation, the ability of flexibility and the consciousness of grasping opportunity. The five major competencies should be: marketing ability, financial management ability, interpersonal communication ability, technical management ability and production operation ability.

At present, the highest degree of entrepreneur, high school education accounted for the largest proportion, followed by the specialist. For entrepreneurs with the highest academic qualifications and entrepreneurship in the overall comparison, the overall trend is to the direction of higher education: the number of entrepreneurs with primary, middle school, high school education is decreasing, specialist, undergraduate, graduate entrepreneur number is increasing. Interestingly, entrepreneurs have a habit of reading. Nearly half of them spend about 1-2 hours a day reading. About 73% of the entrepreneurs who want to improve themselves and work need to read.

It is reported that nearly hundreds of individuals in the field of personal wealth to achieve the dream of the ordinary people gathered in the annual Meeting and forum, from across the country thousands of small business entrepreneurs are admiring, together to discuss the topic of rich people.

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