Investigation Report on Internet brand marketing in China Securities industry

China Internet Association Network Marketing Working Committee recently released the 2007 "China Securities Industry Internet brand marketing status investigation report." Of the 122 domestic securities companies surveyed by the report, 79 have applied the CN domain name, accounting for 64.8% of the total number of enterprises, showing the mainstream status of CN domain has been formed. In addition, nearly 50% of the enterprise application of the common Web site and the Chinese CN domain name.

According to statistics, nearly half of individual investors buy and sell stocks and funds through the Internet. China Internet Association Network Marketing Working Committee secretary General Fan Feng that in the Internet penetration has been very strong securities industry, with the help of the CN domain name, the common web address resources to enhance visibility, is a security enterprise in the Information age key factors.

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The advent of the era of securities trading network, a national, virtual securities market gradually formed, the construction of online remote securities trading system, the Internet operation, the full use of the influence of the Internet to shape the brand and expand business, to the domestic securities enterprises to enhance the competitiveness of opportunities.

Experts believe that for such as securities companies, fund companies such important enterprises related to the livelihood of the country, on the one hand, the need to enable the national domain Name System to protect information security, on the other hand, should also do a good job in industry domain name planning. At present, a number of fund companies to unify the use of the form of "**fund.cn" CN domain name as the main domain name, such as the GF Fund gffund.cn, appears at a glance. But there are still more enterprises do not realize the importance of domain name planning, brand and information security awareness has yet to be strengthened.

CN domain name is our basic address resources as the top-level domain name, as of the end of September this year, its registered volume has reached 7.15 million, has exceeded the number of COM domain name domestic registration. The report shows that with the intensification of the competition among securities enterprises, internet marketing begins to be valued by enterprises, including CN domain Name,

Internet address resources such as universal Web site and Chinese domain name become the important position for enterprises to carry out brand scramble.