Investment bank says iphone gross margin is close to 60%

Source: Internet
Author: User
Keywords IPhone investment Bank ISuppli
The iphone and its competitor's gross profit margin compared to Beijing time March 3 Noon news, according to foreign media reports, US investment bank Bernstein analyst Tony Sakonagy (Toni Sacconaghi) last week released an investment report, said the iphone's gross margin is close to 60%. Sacconaghi said the margin rate for Apple's iphone was as high as 57.8%. This not only makes Apple surpass rivals at the level of Mao's interest rates, it is even expected to reshape the company's business model.  In fiscal 2009, the iphone accounted for 30% of Apple's total revenues, but it was expected to reach 45% to 50% in fiscal 2011. Many Wall Street analysts have previously argued that Apple's overall gross profit margin is likely to fall 10 basis points in the next two years.  That could mean two bad things for Apple: 1 The iphone's average selling price is down 100 dollars, its gross margin is down 700 points, and 2 is eroding Apple's other businesses. Sacconaghi, however, does not agree with this view: The iphone price will rise, not fall. iphone wholesale prices have increased from 588 U.S. dollars in the 2009 third quarter to $638 trillion in the first quarter of 2010; Operators are even vying for the iphone's right to operate. In the past 4 months, the new iphone operator has reached 15, with Apple's consistently higher profit margins than its rivals. Sacconaghi said the Mac's gross margin had been 2000 points higher than its rivals, and that the margin gap had been around for more than 10 years, or even continued to expand.  Apple can enjoy this high profit margin because its products provide a unique software and user experience. Assuming the iphone's price remains unchanged, Sacconaghi expects the iphone to lift its gross profit margin for the 2010 fiscal year to 120 basis points, while the 2011 fiscal year is expected to boost 385 to 513 basis points. In addition to the iphone's future performance forecasts, Sacconaghi also expects the ipad's gross margin to be between 30% and 32%, below the 50% expected by isuppli. He predicted Apple would not be able to reach a deal with Verizon by the year 2011, so it was expected to cut 1.3 million and 5.5 million per cent of iphone shipments in fiscal year 2010 and 2011.  He expects T to get iphone operations ahead of Verizon. Sacconaghi the Apple stock rating as "outperform" (outperform) with a target of 250 dollars. "We believe that the stock is very attractive in terms of cash flow," he said. Apple stocks are the most attractive of the stocks we've covered. "(Ding Macro)
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