Investment company Maxim to maintain Sina's bid rating of 95 U.S. dollars

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Beijing time November 5 Evening News, the U.S. investment company Maxim Group today issued an investment report to maintain the Sina stock (Nasdaq:sina) "Buy" rating, the target price set to 95 U.S. dollars. The report also noted that Sina's third-quarter revenue and fourth-quarter revenue forecasts are likely to be higher than Wall Street expectations, thanks to Weibo revenues.

The following is a summary of the contents of the report:

This August, Sina launched a customized version of microblogging services for Taobao merchants. Through the service, Taobao merchants can create a customized version of the microblogging message, each micro-blog can display up to 8 products, micro-blog users can directly click on the product to buy. As a result of microblogging and Taobao integration of its service platform, Weibo users through Alipay easy to complete the shopping transaction, thereby strengthening Taobao's point of access rate.

At the same time, Alibaba has also blocked micro-mail access to Taobao, so as to avoid micro-credit microblogging challenges directly. We expect revenue from the Alibaba exchange to account for 1/4 of Weibo's total advertising revenue in the third quarter. And that percentage will continue to grow in the next few quarters.

Valuation: We continue to maintain the "buy" rating of Sina stock and set the target price at $95.