Investment value analysis of Beijing Shenzhou Cloud Technology Corporation based on SaaS model

Investment value analysis of Beijing Shenzhou Cloud Technology Corporation based on SaaS model

Xinjiang University Wang Jianting

In the context of the external environment of the enterprise's investment and acquisition enthusiasm and the internal pricing of the Shenzhou Cloud Dynamic Technology Co., Ltd., the paper chooses the Beijing Shenzhou Cloud Technology Co., Ltd. based on the SaaS mode as the research object, aiming at studying its operating status and profit model, Using the method of combining theory research with case analysis, the Enterprise survey is carried out, and three different evaluation methods are used to evaluate it. Provides more professional investment advice to investors based on SaaS-mode software companies. In this study, its logical structure is as follows: firstly, it makes a clear exposition to the theory of investment value evaluation of software enterprise, secondly, analyzes the development characteristics of software industry based on SaaS mode, and then makes a comprehensive analysis of the operation status, profit model and the financial statements of the company in the past three years. And the company's performance in the next three years made an objective forecast, based on the three valuation methods of dividend discount, p/E and Peg in the investment value evaluation method of listed companies, the investment value of Beijing Shenzhou Cloud Technology Co., Ltd. was evaluated, and finally the valuation range of the company was : 34.45 yuan-37.04 yuan. Combined with the current valuation price per share of Beijing Shenzhou Yun Technology Co., Ltd., the proposal is: the proposed price range should be paid attention to, the 2013-year growth in line with financial forecasts, can be considered discount investment. The research result of this paper mainly solves the choice of the evaluation model of the investment value of the SaaS Enterprise, and compares it with the foreign similar enterprises, and verifies its validity and scientificity. It provides new ideas and methods for the investment decision-making of SaaS enterprises, and also opens up a new research perspective for the theory of valuation of unlisted companies.

Investment value analysis of Beijing Shenzhou Cloud Technology Corporation based on SaaS model