Invisible Hand Tour giant UC: monthly income of tens of millions of of the approximate move
Source: Internet
Author: User
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June 25 News, an obscure small company, in the hands of the field of operation quickly more than when the music, play, 91, Shanda and other well-known platforms, the share of China Mobile, the third (the first QQ). Two years after the low-key operation, UC's tour business Nine tour finally bear fruit: not only achieved 12.05% of the market share, monthly income of up to tens of millions of. This also announces the arrival of UC traffic new era: from a single advertising model (including the revenue from the navigation station) to the game + advertising "Walking on two legs" forward. Flow: Do the game is inevitable choice if it is not micro-bo was grilled out, UC game business may continue to low-key for some time. June 11, Weibo id "The internet Thing" posted a screenshot: March this year from the gateway traffic monitoring showed that mobile gaming field QQ row number one, accounted for 57.82% share; China Mobile listed second, accounted for 13.57% of the third, nine tour, accounting for 12.05%, "Who knows what the Nine tour company , with the mobile game channel accounted for a similar, rather cow x ah. Then UC chairman Yu Weibo "claim": Nine Tour is UC's business, has been developing well, and said mobile phone games in the mobile Internet is an important direction. In fact, UC very early in the preparation of the game business, it is not difficult to predict-games and ads are considered to be the most convenient flow of traffic two ways, this point in Facebook, Qihoo 360, everyone, Baidu and so on have been tried, sitting on the huge flow of UC, why not play? "Do the game is the inevitable choice, even if we do not have the game of the gene," UC chief operating officer Zhushunti recalls, because there is Netscape precedent, simple browser is not a wise choice, navigation stations and other advertising model is very healthy, but the prospects are limited, only games, can help UC rapid growth. At that time, NetEase, Sohu and other portals of the game business has been brilliant, this more determined the UC to make the game's determination. December 2008, UC determined to carry out the game business; 2009, set up UC game channel, provide game download; 2010 acquisition of mobile phone game portal Nine, UC game channel and nine independent operation; May 2011, Dual-line operation, and start operation of the first game. Today, nine tour has achieved good results: The monthly active user 20 million, the number of operating games over 200, a single game monthly income of more than 3 million, nine month income tens of millions of. 55 split: Nine travel monthly income tens of millions of yuan "a team if there are some good games, a year in the nine platform to do 100 million of the revenue, not a dream, so Zhushunti have such a emboldened, is the platform of more than 10 million-month-class game, which" world online "monthly income of more than 3 million yuan. "World Online" is a Saipan platform based on the martial arts RPG game, the industry is unknown, developers for the Canton Valley Network Technology Co., Ltd., usually rare newspapers, the game bar paste even only 3 themes. Is such a game, unexpectedly obtains the monthly income to exceed 3 million achievement. Except Bassing.Several months income of the game, hundreds of thousands of of the game has dozens of monthly. It is understood that the nine-trip strategy for 55 split, which means its platform monthly income, at least to reach or close to 20 million yuan. Quarterly income was roughly 50 million or 60 million yuan. If there is no concept of this number, you can compare PC-side game flow to the two listed companies-everyone and 360. 2012 First quarter earnings disclosure: Everyone in the season game income of 17.5 million U.S. dollars (about 110 million yuan), Qihoo-oriented internet value-added business revenue 20.94 million dollars (about 130 million yuan). Although the number is not enough to rival everyone, Qihoo, but to know, web games than mobile phone game pay rate is higher, everyone and 360 game platform operating on the game products are more, hand tour platform can do this magnitude, only Tencent, mobile and so on a few. The value of nine tours, in addition to the rapid transformation, on the other hand also in the feed uc--"Some users who visit the Nine Network through other browsers, we would suggest that he use UC browser to get a better gaming experience." UC game by: The flow is not equal to the value of each of the people who do online games can not be avoided the first question is, users how to come? Outsiders see, the flow is equal to the user, the user is equal to business value, in fact, is not so simple. First of all, UC has a huge flow: As of press, the official disclosure of data is the global Mau (monthly active users) more than 200 million, monthly PV super 150 billion. But this is not the reason for the game, because traffic is not equal to the value of the game. "2009, we do game download, single game download far more than the number of mobile games online download, pirated stand-alone users are very large, that is not what I want effective users," UC chief operating officer Zhushunti that the single user can bring little value, online games users Hewes commercial value. How to distinguish game users, become the biggest problem at that time. Mobile phone portal Nine Network came into being, "we have to do is the mobile phone on the 17173, gathered mobile games users." From information, download start, the user gathered after the game into the combined transport, the PC platform has been proved to be feasible. UC to do is to copy to the mobile Internet. Today, the nine tour network has more than 20 million active users, monthly income of tens of millions of yuan and rapid growth. However, there is still a big gap between the advertising revenue of UC. In addition, the UC game business continues to develop, still face a few difficulties: one: Symbian and Android accounted for the bulk of the income, the old Saipan still how much vitality? The various kinds of controllability of Android, such as the high difficulty of model adaptation, the payment of security issues, and so on, whether it will have long-term impact; second, iOS slow progress, fewer products, weak competition; third, with QQ mobile phone game Platform Direct competition, QQ share half and continued growth (March this year accounted for 57.82% share, compared to last month 9.33%) , would it be too much to squeeze the living space? (Li Haoyu)
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