Inxx new into the domestic market, and seven to expand the depth of cooperation

November 16 News, with the domestic fashion trend of the rising market, the market to enter the enterprise also quietly increased. Inxx is a newly entered retailer for the domestic trend market.

In the mainland, inxx select online and offline at the same time exerting force, the on-line business website and mobile end of the app, Shanghai Yue City's online experience shop has opened. INXX has overseas international background, in order to quickly open the domestic market, inxx business and online brand women's brand seven Princess has a deep cooperation.

Inxx said that from ebay and Amazon in China's development process can be seen in China's e-commerce is very Chinese characteristics, to find a local electric business partners can save inxx a lot of money and time. "The seven-princess itself has a fashion, personality characteristics, from the tone is that we are looking for partners." ”

Inxx the operation, design and marketing of business operators in the mainland, almost all of the start-up staff were seven. Inxx also and seven to share logistics, photography and other aspects of resources.

It is reported that yoho! is a domestic fashion magazine developed by the trend of the electricity quotient, the annual sales have exceeded 500 million, almost all sales from the official website, is the domestic has developed an independent model of the trend of the electricity business. Inxx that, compared to yoho!, the British trend of electricity Asos more like a inxx competitor. British fashion electric Asos in November 2013 officially on the line of China's official website, the specific operation of the outside world is not known.

INXX related responsible person thinks, yoho! now more favor male street tide, audience and inxx have certain difference. Moreover, INXX currently all goods are directly from overseas procurement, into the Chinese warehouse quality inspection and then sales. However, starting in 2014, yoho! Have the goods determined to the women's class purpose short board, a large influx of women's fashion brand.

Yoho! after several years of development, now and 300 fashion brands to achieve cooperation, of which the domestic original design brand accounted for 70%. As of 2013, the new online inxx has been working with 40 brands to achieve cooperation. Among them, only relaxation Chizhang is a domestic original design brand, other brands are foreign brands.

2014, INXX plan cooperation brand reached 150, in order to highlight its own international high street trend Collection shop positioning, of which 90% of the brand will be international brands, another 10% for the support of Chinese designer brand and brand new.

Inxx pointed out that the establishment of efficient brand supply chain system is the key issue to be solved in the 2014. Because this year will introduce more than 100 brands around the world, each brand has a unique business philosophy and culture, as well as the Chinese market view, the staff's working methods and habits are different. Market research, brand selection, the establishment of cooperation, the purchase of goods by hand, International Logistics Declaration A series of processes require a lot of energy and time, inxx need to establish an efficient brand supply chain system, this system determines inxx final appearance of what kind of products.