iOS application skout: Silently growing "about cannon artifact"

When it comes to about cannon artifact four words, emerging in your mind is the most of the nine are Mo. After Mike Sui fire, the Mo in was buttoned up about cannon artifact this not good nickname, meanwhile, its attention to heat also in a certain period of time. Today to say Skout, we call it the international version of the MO, but this does not mean that it is a follower of the MO, on the contrary, it is one of the pioneers of mobile social. On the wrong foot, insisting on bringing back 2007, Skout's founder and CEO, Christian Wikilund, began to devote his energy to developing a location-based mobile social software. Christian that Facebook is a huge force, but the mobile sector is weak, and if you can build a location-based mobile social network, it will be a differentiated entry point. At first Skout was a similar check-in service to Foursquare, but Christian felt the need to make some changes because it wasn't attractive enough to the user after it was released. At the time, thousands of dating sites caught his eye. After that, Skout became a mobile social software used to make friends and flirt. The Skout in February 2009 was exhibited at IDG's DEMO conference (a Science and technology conference to showcase new products) and won the Demogod award. But not every company is Facebook and Instagram,skout is still not getting much attention after the transition. At that time, Google Maps launched Google Latitude (Google), the industry believes that the location-based era is coming, but things are not as fast as people want to develop. There are many similar companies that have opted to give up, and the Skout team is also aware that this model does not seem to work, and is inevitably suspicious. Still, they stuck to their confidence in the field in the swing. There are a lot of teams who opt out early, but we feel it's time to do something different, but we're not going to roll over overnight. The long-term insistence finally brought rewards: A year ago Skout only 3 million messages a month, and one months ago, that number had become 425 million; a year ago Skout only 100,000 registered users a month, and now users are growing at 40,000 to 50,000 a day. Play the Jiangshan, keep up the rapid growth of user volume naturally, the pressure on the Skout team has increased, and the team has grown from the original 3 to 60 now, and plans to expand the team by one more times this year. Christian said Skout will not stop the pace of innovation, and continue to advance the premise is to maintain good thisA growing mobile community. Although it is an indisputable fact that Skout is regarded by some as an artifact, the team does not intend to let it drift. Each month, an average of 40,000 users are blocked, and every photo released by the user is audited 4 times. According to Christian, the lunch time should not appear on the San Francisco street scene, nor should it appear on the skout. In addition, Skout also arranged for 24 hours to deal with the user report. Community management is one of the most important aspects of skout, because Skout is different from Facebook. Facebook's users have a social profile, and skout is like an unguarded place, and if unchecked, the user's whim will destroy the community. Pace April 3, Skout successfully financed 22 million dollars. When BusinessInsider asked Christian how he would use the money, he replied: "We have made ends meet in the last four months, but the success of this financing does not mean that Skout is ready to start making a profit." ...... The opportunity is huge, and the next 1 billion people will be using smartphones as a gateway. ...... There are still many people in the world who want to see the new World and meet new friends, which is a huge potential market. I want it to be the biggest network in the world and we should be everywhere. I want to push fast and expand quickly, as soon as possible. Although a lot of people are using skout to flirt and peace, Skout don't want to stop here. Christian mentions that in addition to these two goals, some people also use it to meet new friends, or simply to find someone to chat for fun. People are logged in many times a day, just as they are using text messages, but they don't take long. He also mentions an interesting data that 80% of Skout users are single, while the proportion of singles across the country is only 50%. This shows the apparent bias of the Skout user base, Christian revealed this summer will release a big update, pushing Skout to become no longer just a flirt and dating application. But although the current perfect product and expansion of power is the first priority, but Skout is also actively explore their own profit model. Currently it has a free and a fee version in the APP Store, and the billing version removes the ad and asks for 3.99 dollars. However, it is obvious that the price of some hooligans, so that some people have been bought after the big cry to be deceived. In addition to the billing version, Skout also sells points in the application, points can buy virtual items and unlock additional functionality. In addition, the application of location-based advertising is also a skout profit point. Domestic situation against the domestic, to provide similar services to the MO, micro-letter, rice chat and other products. Mo is a focus on the geographical location of the production of friendsProducts, its founder Yantan on April 9 through micro-Bo revealed that the user of Mo Mo has exceeded 3 million. And on the profit model, the team said that the current will focus on products, not too much to consider the profit model, after all, all of this should be based on user size. Compared with the stranger, based on the location of strange friends can only be a micro-letter and rice chat a function, the three are put together in fact some improper. But based on the development of the IM model of micro-letter and rice chat, in terms of user volume is obviously more than a chip, micro-letter has reached 100 million, and rice chat also has 12 million users. If the user reaches this level of application integrated with their own similar functions, this is really impossible to ignore. At present, Tencent's micro-letter still has incomparable advantages: the integration of QQ and user address Book recommended features to bring it a large user base, and it can be said that Tencent mobile applications in the leader. And millet in the rice chat was the micro-letter rout, at the same time, was trying to use rice bar to a gorgeous turn (effect to be validated). As for the most immature of the MO, can only say that focus is a double-edged sword. If the micro-letter and rice Chat (or rice bar) can use the brand influence to attract users, the MO to attract users of the method about only excellent products and hype. In the long run, only the former, supplemented by the latter, if the cart before the horse, it would be tantamount to suicide.