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Before entering this company I was to do the planning, to the network does not understand, formerly used the DW to do a navigation station and encyclopedia Quest Net, but that is playing, to the website construction does not understand! Later entered the network company only slowly learned some internet knowledge, today, I have to deal with our website in the construction of setbacks and failure experience , share to everyone, I believe that failure experience is more valuable than successful experience! I hope you have read my article, can be less detours, not detours!
One, the daily flow 7000 unexpectedly one night to change 700
At first, we do this hospital site performance is very good, once included in the 30,000, the daily flow of more than 7,000, did not do the medical station may not understand, in fact, in the fierce competition in the health of the site, the flow to achieve this level is to pay a lot of effort! With this high flow, patient appointments are also very objective, Every day we are doing the same, repetitive, mechanical work, hair content, add in the chain, to do promotion, day after night, until the one, the director suddenly told us that the site was Baidu Harmony, we just a rude awakening! Open a look, all the big words all fall, the article ranking plummeted, IP can be described in two characters: dismal We know, big problem!
Two, everything is changing, and we haven't changed.
Remember ancient books said that the water is not rotten hinges, that is, the flow of water is not rotten stink, and often used by the door is not a worm moth. We have made the quo error in the process of doing the website, everyone is executing the same rules every day, in sending the same article, in pushing the same keyword, doing the same outside chain, thus causing all the same. But did not see Baidu has changed!
Three, within the chain to rule outside the chain must not rule
In order for the team to function as a whole, we have a lot of rules in our work, work has the probability of working rules, chain within the chain of rules, outside the chain has the rules of the release of the chain, with these rules, let us work and management have become very relaxed, but it is because of these rules, let me fall from the sky to the Canyon! Summarize the experience of failure, We can see that the excessive, single, regular, artificial internal chain and external chain is one of the main causes of the site crash overnight.
Four, word-of-mouth promotion excessively caused Baidu artificial intervention
Although our hospital website is also doing Baidu promotion, but the strength has not been very big, but since the site was harmonious, in order to maintain the number of patients, we have increased the number of advertising costs Baidu, I think this is the effect of Baidu Hope. As the saying goes, alike, catches! What's more, you are still the Enterprise station! Although we can not find the evidence of human intervention Baidu, but I think this aspect of the factors must be some, because I have a friend in Baidu work to do Baidu bid promotion business! She talked to me about it!
V. Content originality is the only trump card standing on the Internet
It can be said that all of our content is copy the Internet, we work every day is copy, modify, paste, original is not, can reach 30% are hard to say, this also for the future of the IP slipped, buried hidden dangers! Therefore, I hope you do not be too lazy website, not original, At the very least, false original more than 30% bar! Otherwise, your site is very difficult to get up!
Six, Nizhong, month full of the internet does not have eternal Victor
Once this site is our pride, but because there is no danger to the crisis consciousness, will lead to the outcome of today, at the same time this should also testify to the philosophy of the development of things, Nizhong, month full of loss, do the site like surfing, you will die, you are not good will die, therefore, We are in the process of doing the station must always keep a sense of crisis, frustrated when to Trenin, proud not complacent!
Well, the article first write so much, later in the gradual spread to share, I hope I write these things, can inspire you! Finally, I will be a small station to lose weight slimming network http://www.bsooo.net/! I wish you all the success of early!